Corporate Social

Responsibilities
Of ROBI
Prepared For:
Md. Monir Hossain Prepared By:
Sr. Lecturer
Department Of Business Ayesha Akter Asa
Administration (BBA) ID:183020101033
Prime University Batch :49th
Department Of Business
Administration (BBA)
Prime University
Introduction
 Axiata (Bangladesh) Limited is a dynamic and leading countrywide
GSM communication solution provider. Axiata (Bangladesh) Ltd has
rebranded itself with a new look by introducing Robi, the new brand
name for the company.Robi was introduced through a mega-event on
28th March to mark the launching of its new brand name and logo at
more than 70 spots across the.
 Axiata attained its first million customer base in 2004, followed by 5
million in 2006 and 10 million in 2009. Covering all 64 districts of the
country, AxB was the first mobile operator to connect Tetulia and
Teknaf, the northern and southern most points of Bangladesh.
 With its strengths and competencies developed with experience,
Axiata’s aims to provide the best, in terms of coverage and
connectivity to its customers all over Bangladesh.
What Is CSR?
Corporate social responsibility (CSR), also
known as corporate responsibility, corporate
citizenship, responsible business, sustainable
responsible business (SRB), or corporate social
performance, is a form of corporate self
integrated into a business model.
CSR Activities of ROBI
 Konthe O tulite Bangladesh:
To imbibe the new generation with the true spirit of nationalism,

Robi, a leading mobile phone operator in the country has taken

a worthy initiative.
 Sustho Nari O Sustho Poribar:
Robi stood beside the underprivileged women of Bangladesh
with its year long health camp “ShusthoNari, ShusthoPoribar”. In
collaboration with Marie Stopes, Robi provides free medical
treatment, consultancy and free medicine among the women.
 Computer Corner:
To enlighten the college students with the
knowledge of information technology Robi has
taken initiative to set up computer corners at
deserving but underprivileged colleges across the
country.
 Computer Training Program:
Computer Training program facilitate by Robi
employees to 72 colleges in 64 district. 1500
students received the training.62 more training
program yet to be held
 Robi- Red Crescent Society Blood Donation Camp:
As part of its CSR program, Robi, in collaboration with Bangladesh
Red Crescent Society organized blood donation camps in the city
recently

 English in School (EIS):

With the vision “Learn English and Think Global” Robi has started
EIS, a language learning program in partnership with The Daily Star
to promote English language learning a secondary schools across
the country.
 Limitations of CSR
There are some areas where general people do not get any
sort of CSR facilities such as Barguna, Chittagong hill
tracks, Shunamgonj etc and rural areas of our country.
Not doing any kind of CSR activities which is under
Community
Volunteering and Cause-Related Marketing
 Very few number of Health Camp initiative taken so far.
 Robi CSR activities are less visible because of lack of
effective promotional strategy.
 Conclusion
In conclusion that in comparison to other mobile operators , Robi
has moderately good CSR awareness level and superior visibility
among the general people. If Robi can move away the obstacles
and binding which customers are mentioned in my report Robi
can reach the root level of the whole Bangladesh. The social
responsibility initiatives are far more effective in building brands
in rural market than the commercial advertisement. The mission
of Robi to provide total customer satisfaction and help to make a
digital Bangladesh. It is high time for Robi to satisfy and retain
its existing customer.