WHAT IS PRODUCT MIX?

•Set of all product offered for sale by a company.

•Product mix is also known as product assortment and product
portfolio.
PRODUCT LINE
Product line is a group of related products under a single brand
sold by the same company.
Company sells multiple product line under their various brand.

for examples- Patanjali offers facewash, medicine, toothpaste and grocery etc.


PRODUCT MIX HAS FOUR DIMENSIONS :-

Width- The total number of product line that a company offers to sell.
Length- The length of the product mix means total number of product within the company
product line.
Depth- Depth of the products mix means the total number of variation for each product a
company offers within.
Consistency- Product mix consistency is the close relationship between different product
lines.The more product variation mean less product consistency.
 Patanjali

1. Paste
2. Colagte
3. chocolate