Indian Media and Entertainment (M&E)

Industry
• Media is consumed by audiences across
demographics and various avenues such as
television, films, radio, animation, and visual effect
(VFX), music, gaming, digital advertising, live
events, filmed entertainment, and print. 
• India boasts of being the second-largest television
market in the world.
• Approximately 900 satellite TV channels.
• 7 DTH operators.
• Around 60000 local cable operators.
• Over 1,18,000 registered publications (newspapers
and periodicals).
• Close to 2500 multiplexes.
• The Indian Media & Entertainment industry
was valued at $25 bn in 2019 and will touch
$34.8 bn by 2022
• OTT content investments in India touched
$700 mn in 2020.
 Overview
• According to ratings firm Crisil, the Indian media and
entertainment (M&E) sector’s revenue is projected to
grow at 27% to reach Rs. 1.37 lakh crore (US$ 18.92
billion) in FY22.
• India’s advertising revenue is projected to reach Rs.
672 billion (US$ 9.29 billion) in FY22. Subscription
revenue in India is projected to reach Rs. 698 billion
(US$ 9.65 billion) in FY22.
• In FY20, television, print & digital and films
contributed ~ 86% to the total media and
entertainment industry revenue.
• According to a Media Partners Asia report,
India's overall online video market is likely to
post a CAGR of 26% to reach US$ 4.5 billion
by 2025.
• The online music market in India is expected
to surpass US$ 273 million by end-2020.
• Online gaming industry in India is expected to
reach US$ 2.8 billion by 2022.
 Recent Developments
• In February 2021, BookMyShow launched a
pay-per-view video streaming service—
BookMyShow Stream. The platform aims to
offer customers >2,000 movies by end-2021.
• In February 2021, Vodafone Idea Ltd. (Vi)
launched the pay-per-view streaming service
on Vi Movies and TV app to offer content as
part of a contract with Hungama Digital Media
Entertainment.
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 Growth Drivers
• Increasing young population
• Rising internet usage
• Affordable mobile internet
• 16.4% growth: Animation industry
• Film industry growth of 10.4%
3rd largest after US and China by 2021
 Problems faced by M&E companies

• Taxation
• Legal and compliance issues
• Data protection
• Labour laws
• Staying relevant and monetising
 Business models of M&E companies

• Advertisements
• Subscriptions
• License
• Aggregation
 Major Players
• TV- Network 18, Sony, ZEE, Start TV, DD,
NDTV and more.
• Newspaper- The Hindu, ToI, Hindustan Times,
Deccan Herald and more.
• OTT- Disney+Hotstar, Netflix, ZEE5, Voot,
SonyLIV, and more.
• Radio- Vividh Bharati, Red FM, Radio city,
and more.
Thank You