Customer groups and

segmentation
  Segment - one of the constituent parts into which a body, entity,
or quantity is divided or marked off by or as if by natural
What is boundaries
customer Customer segmentation is a process of grouping customers together
based on common characteristics. These customer groups are
segmentation? beneficial in marketing campaigns, in identifying potentially
profitable customers, and in developing customer loyalty
  Demographic
segmentation
 Geographic
Common segmentation
types of  Behavioral
segmentation
customer  Psychographic
segmentation segmentation
include:  Customer journey
segmentation
 For a growing business, segmentation is necessary to know your
customers and your market, and share this understanding across
teams. Beyond a certain size, it’s impossible to do without
Importance of It also helps to focus on the needs of each kind of customer at any
given moment. Whether large or small, niche customer segments
customer can be targeted based on the resources or needs of the company
segmentation Without a comprehension of how a business’s best customers are
segmented, there would be many waste in resources. A business
would lack the market focus needed to allocate and spend its
valuable human and financial resources efficiently
  Segmenting your customer base enables you to better
communicate with your customers. This is especially true if your
business services a wide range of customers since you’ll be able to
create a relevant message for each group of customers. If your
Benefits of business only targets a single group of customers, segmentation is
less effective
Customer  customer segmentation can aid you in 
Segmentation identifying new business opportunities. By better understanding
who your existing customers are, you’ll be able to find new
problems to solve - in other words, new products and services to
offer
 Ability to better understand customers
  Conducting customer segmentation necessitates knowing your
customers. If you really want to get to know your customers on a
behavioural and psychographic level, you might need to employ
surveys
How to do Learning about your customers on a geographic or demographic
customer level, on the other hand, can be as simple as looking at your online
analytics
segmentation?  Once you have access to the data, all you need to do is look for
patterns in your customer base. For example, you might see that
the majority of customers will fall into one of two broad categories
  An example of basic
customer segmentation
done right is this offer by 
H&M. Segmenting by age,
H&M has ads that target
Example of back-to-school, primary
school, and university
customer students. 
segmentation This particular one is
delivered to their student
target base. With the promise
of a discount, this works well
for the budget-friendly
university student.