The globalization of food and the fast-

food culture – What is fast food culture

and how does globalization impact how
we cook and eat our food.
Contents of the report
● Cultural Globalization and the 3H (Heterogenization,
homogenization and hybridization)

● Globalization of Food

● The Fast-food Culture

● The Fast-food Culture in the Philippines

 Cultural globalization
•Cultural globalization, phenomenon by which the
experience of everyday life, as influenced by the diffusion of
commodities and ideas, reflects a standardization of cultural
expressions around the world.
 THE 3H

Homogenization Heterogenization Hybridization

Globalization of Food
•The phenomenon of globalization is having a significant effect on the food systems of developing countries
around the world

• Forces manifested by globalization, such as market and trade liberalization, capital flow, and urbanization, have
changed the nature of our food systems by increasing the diversity and affordability of food, but also by changing
its quality and nutritional value.
The fast-food culture
 History of fast-food culture
• The history of fast-food trace its roots to ancient times.
Something similar to the modern fast-food originated in ancient
Rome The ancient Greeks used a special term “Thermopolium”
to define this kind of food.
 The Spread of the Fast-food Culture in other
Regions of the World
● In our globalized world, western fast food has swiftly expanded across continents,
chipping away at the world’s culinary traditions. Fast and processed food giants like
Kentucky Fried Chicken, McDonalds, and Nestlé, have increasingly ingrained their
products into the diets of diverse cultures.
 Food Availability and Diversity in the Fast-
food Culture
•Food availability in the simplest term is the situation where food
is made to exist for consumption at local levels where local
individuals or households can locate their needed foods.

• Diversity is defined as the condition “ condition or fact of being

different or varied.
 Fast-food Chains around the World

Heterogenization Homogenization Hybridization

Region culture was widely disseminated and Invaded the local culture as well as it Cultures are however rarely simply
accepted by other societies and cultures become the dominant culture in consumed. More often two
and meanwhile enhance the cultural local area that aims to eliminate cultures clash and a new hybrid
diversity in local society. the local culture. culture is formed.
 The Fast-food Culture in the Philippines

Fast-food Chains in the Country

●
Jollibee
-

● -Yellow cab
● -Chowking
● -Mang-inasal
● -Red ribbon
● -Goldilocks
 Filipino Consumption of Fast-food

• A recent survey by market research firm Cint revealed that close to 46% of
Filipinos eat fast food restaurants one to three times a week on average, which is
significantly much higher compared to the 2% of people who do not eat such as
places at all.
 Conclusion
To sum up all the ideas, Globalization has affected many aspects of the modern
society. The way we eat our food, many of us or mostly all of us prefer to eat in
the fast food, its because we are satisfied with the taste and also it is affordable
Globalization affects the nature of the food supply chain, altering the quantity,
type, cost and desirability of foods that are available for consumption.
Thank you for
listening!
Group 3 members:

Abao, Fel Jones Camba, Charmene

Albastro, Klene Robin Santos, Emannuel