MPC

Field Visit
2
Group 3:
Aayushi Gupta | Arihant Jain | Disha Bhargava |
Manisha Sharma | Pushkal Srivastava | Rhythem Bedi
 Key Characteristics Of Consumers

Provides with benefits Helps in Wealth

of credit cards. Management

Facility of investment
Provides saving
banking and corporate
account facility
banking

Provides
consumers with Provides various
Loans insurance facility
 Segmentation

01
01
Geographic 242 branches, 102 Asset
service branches, 354 Rural
02Demographic BC branches, 141 ATM’s.

02
Age group: 18 above,
03 Psychographic Citizens and residents of
India.

03
Salaried person, corporate
executives and small
business owners.
 Targeting

01
Customer behaviour
and loyalty analysis

02 Profitability in
various segments

03 Mode of competition
and business models
 Positioning

01 Identify competitive advantage or unique

value proposition

Choose competitive advantages that are most

02 compatible with IDFC First Bank marketing
strategy.

03 Positioning the brand as a deliverer of

superior value to the target segment

04
Effectively communicating the position to consumers using
marketing mix and
Provides various promotion
insurance mix.
facility
Positioning Map Safe and Secure

IDFC HDFC
FIRST BANK
BANK ICICI
BANK

Lots of Branches
Few Branches
BANDHAN
BANK BOB

RBL
BANK YES
BANK

ALLAHABAD
BANK

UCO
BANK

Not that Safe

 Market Size
CASA Growth

Branch Expansion
Sale Forecast
 Sale Forecast
• The banking industry in rural area is majorly
going to be affected by rise in economy.

• Major development to be seen in the primary

sector of India with the rise of the economy.

• Growth forecast of real annual disposable

household income: CAGR of 3.6% for next
15 years.

• MNREGA helped in increasing rural income,

which will be further aided by the recent Jan
Dhan Yojana.
• Gross Value Added by agriculture, forestry
and fishing is estimated at ₹ 32.54 trillion in
FY20.
 References

• https://www.ibef.org/industry/banking-india.aspx

• https://tijorifinance.com/company/idfc-bank-limited/#benchmarking-financial

• https://www.business-standard.com/article/news-cm/idfc-first-bank-ltd-in-demand-12012240058
6_1.html

• https://www.idfcfirstbank.com/