FedEx Ethics & Marketing

Strategies
Team Albatross - Graison Self, Jessica Haight, Jacob Watson
Report #3
Ethics & CSR Policies
● Code of Business Conduct and Ethics
● Combating Slavery and Human Trafficking
○ Implementation of a zero-tolerance policy, with the expectation that suppliers and contractors also
adhere to the policy
● Data Security and Privacy
○ Actively ensuring the safety and security of customers, vendors, and employees; by providing updated
data and online protection services
● Public Policy Engagement
○ Directly engaging in policy that reflects values and improves interests at FedEx
● Environmental Policy
○ Continually evaluating and improving FedEx’s impact on the global environment
Social & Ethical Responsibilities
● “It’s our responsibility to deliver the resources that improve the lives of those we
serve.”(“CSR”. n.d. para 1.).
● Delivering for Good
○ Program created that utilizes FedEx’s vast global reach to improve communities during times of
disaster
■ COVID-19 relief and distribution of essential supplies
● Global Entrepreneurship
○ FedEx’s commitment to providing women and minority entrepreneurs tools for success
■ Scholarships and grants
● Sustainable Logistics
○ Helping improve the environment and societal well-being while maintaining financial growth
■ Reducing carbon footprint and accidents
International Management
● Mainly US headquartered company
○ Some branches have headquarters in over 220 countries and territories including China, Belgium,
Dubai, and the Netherlands
● Almost all management for the majority of the company is located and operates in
the United States.
○ FedEx is a US based company that maintains an international presence through customers that ship
internationally through them
● FedEx encourages businesses to expand into the global market to increase access,
profitability, and competitive advantage
Managerial Decision Making Strategies
● FedEx founded during 1970’s Oil Embargo - history of overcoming adversity
○ Focus on innovation for competitive advantage
● Recent challenges as e-commerce giants emerge
○ $900M company loss in 2017 - Cyber Attack & Fleet Expansion
● Additional losses to Amazon & UPS
● Repositioning - neighborhood grocery partnerships
○ 90% live within five miles of a delivery hub
● Partnerships with Dollar General and Walgreens
Managerial Control
● Technological developments improve tracking
● Independent Ground & Air Services
○ Distinction based on infrastructure
● Looking forward - improvements & innovation
○ Automated facilities, neighborhood pick-up/drop-off
● Quality Driven Management - customer oriented problem solving
○ Challenges are opportunities to improve
● History of overcoming challenges - innovation
References
● Black, T. (2020, January 28). FedEx Has A Plan to Battle Amazon Shipping, CEO Fred Smith Says. Retrieved December 02, 2020, from
https://www.bloomberg.com/news/articles/2020-01-28/fedex-s-smith-promises-2020-rebound-will-prove-him-right-again
● FedEx. (n.d.). Company Structure and Facts. Retrieved December 02, 2020, from
https://www.fedex.com/en-us/about/company-structure.html
● FedEx. (n.d.). History. Retrieved October 8, 2020, from https://www.fedex.com/en-us/about/history.html
● FedEx. (2020, September 3). FedEx Enhancements Position Company Ahead of a Record-Setting Peak Season. Retrieved December 02,
2020, from
https://investors.fedex.com/news-and-events/investor-news/investor-news-details/2020/FedEx-Enhancements-Position-Company-Ahead-of
-a-Record-Setting-Peak-Season/default.aspx
● FedEx. (n.d.). Quality Driven Management. Retrieved December 02, 2020, from
https://www.fedex.com/en-us/about/quality-management.html
● FedEx. (n.d.). Reach Global Markets. Retrieved December 02, 2020, from
https://www.fedex.com/en-us/shipping/international/reach-new-markets.html
References
● FedEx. (n.d.). CSR Policies. Retrieved December 2, 2020 from
https://www.fedex.com/en-us/about/corporate-social-responsibility/policies.html
● FedEx (n.d.). Corporate Social Responsibility. Retrieved December 2, 2020 from
https://www.fedex.com/en-us/about/corporate-social-responsibility.html#
● FedEx Cares (n.d.). Delivering for Good. Retrieved December 2, 2020 from
https://fedexcares.com/our-focus/delivering-for-good
● FedEx Cares (n.d.). Global Entrepreneurship. Retrieved December 2, 2020 from
https://fedexcares.com/our-focus/global-entrepreneurship
● FedEx Cares (n.d.). Sustainable Logistics. Retrieved December 2, 2020 from
https://fedexcares.com/our-focus/sustainable-logistics