BME1 - Ms.

Trisha Espino Cortez

CASE
STUDY
GIEUIE CAILA MEGZ ROMERO
ERICA MURASE
COLEEN SHANE ALEJO
R AY LY N G A R C I A - R O X A S
Scope of Presentation
I. Introduction
II. Short History
III. Statement of the Problem
IV. Alternative Course of Action
V. Recommendation
 A lot of people appreciates the wonderful combination
of milk tea and chicken wings. It comes in a broad
variety of flavors. Because milk tea and wings are two
of the most popular snacks, ViewTea came up with the
idea of opening a bubble tea and wings restaurant.
Milk Tea has grown in popularity in the Philippines.
I. Introduction Aside from being something entirely unique to the
Filipino palette, the milk tea craze has grown
significantly over the years due to the unexpected
surge in Korean pop culture and Filipinos' love of food
and sweet drinks.
II. Short History
ViewTea is a Bubble Tea business and restaurant in the
Philippines that was founded in March 2019 in Samal,
Bataan. Jonady De Guzman and Dindo Capulong, two
business owners, founded the enterprise. They started in
the food industry at the ages of 19 and 24, founding the
first ViewTea location in Samal Bataan in December.
Despite stiff competition from other more established
milk tea establishments, the bubble tea store was an
instant hit. Its second location was opened in Mariveles,
and its third location was opened in Balanga, Bataan.
III. State of the Problem
• How can ViewTea sustain its success
despite the new normal?
• The store cannot accommodate 25+ customers
 IV. Alternative Course of Action
Marketing Mix 7P’s

Product Innovation
• Adding Unique Flavors

• Releasing new menu every month

• Better Packaging

• High Quality Food

• Ensure the freshness and the quality of food.

Price
• Affordable Products
Promotions
• Collaboration with Popular Personality

• Buy 1 take 1 promos

• Combo Meals (Wings + Milk tea of choice)

• Continuous social media posting

Place
• Accessibility
• Online delivery system
• Disinfected tables and chairs
• Al Fresco Dining

People
• Good customer service
• Friendly Service
• Ensure and communicate with customers if they have concerns
Process

• Consistent Quality

• On time delivery

• Standard Servings of Food

Store Environment

• Sanitary Procedures

• Maintain Cleanliness

• Innovation on store to accommodate more customers

• Innovation on store’s ambiance & design

• Well-groomed staff
V. Recommendations
• Constant advertising of their own spin on milk tea, wings, and burgers.

• Strict adherence to proper employee training, cleanliness, and sanitary practices.

• Boost Business Performance

• ViewTea should continue to employ the marketing mix.

• ViewTea should increase their space to accommodate more individuals, so they should be able to freely conduct social distancing.