Business Plan

By Babu Manjiyil
Vision & Mission Statement
IfI am given an opportunity to work
with GAINSCHA, will strive to
achieve the sustained growth of
GAINSCHA as a Global Leader in the
Enterprise Printer and POS Industry (
POS & Auto-ID ) by providing better
solution for customers in India region
Marketing Strategy 3Fs
 Gprinter Printer / Android POS Segments
and business opportunities
POS Printers
 58 & 80 mm Thermal Receipt Printer
 Retail Printer
 Ticket Printer
 Kitchen Printer
 Label Printers
( Desktop & Industrial )
 Thermal – Direct & Thermal Transfer
 Hybrid Printer
 Waybill Printer
 Wristband Printer
 Intelligent Cloud Printers
 Mobile Printers
 Mobile Receipt Printer
 Mobile Label Printer

 Gprinter Printer / Android POS Segments
and business opportunities
 Android POS System
 Tablet Printer
 Weighing Printer
 Double Touch Screen
 Handheld POS
 KIOSK
 Kiosk & ODM
 Kiosk Printer
 Mechanism Module
 Impact Dot Matrix Printers
 Easy Load
 W/Dual Colour
 Gprinter Printer / Android POS Segments
and business opportunities

 Handheld Data Terminal

 Enterprise security Intelligent Terminal
 Enterprise Mobile Computer

 Smart POS Terminal

POS Printer Growth
 Globally will grow by USD 820 Million ( 2019 – 2023 )
 Y-O-Y growth @ 6.23% Global & 10.3% India
Barcode Printer Market share by industry segment
Portable / Mobile Printer growth

 Expected to reach USD 1,645 Million by 2023 growing @ 10.2%( 2017-20 )

 Global Barcode Printer Numbers expected to reach 5,384.3000 units by 2026
 Barcode Label Printers
growth
Global Label Printer market value – USD
1960 Million in 2018 to USD 2570 Million
in 2025

Expected units sales in India 2019-20 :

225,000 units
Android POS Market Size &
Trends - Global
2016 – Global Production of Android POS - 46K units

Global POS terminals industry size has been

estimated to surpass a valuation of over USD 125
billion by 2024.
Average price per unit is decreasing and volume
increased
Portable POS devices hold 85% market share in this
segment
Trend of Android POS usage increasing in retail,
hospitality & restaurants
Android POS Market Size
& Trends - Global
Android POS Market Size &
Trends - INDIA
India POS terminals market size – USD
240 Million in 2016
Likely to increase 11% to USD 725 Million
during 2017-2022 ( primarily owing to increasing
government focus and initiatives aimed at digitizing the country's
economy. )
Demonetization drive by Indian
Government led to rapid growth in
cashless transactions
Android POS Market Size &
Trends - INDIA
Android POS Market Size &
Trends - INDIA
As per the statistics reported by the Reserve Bank of India (RBI), the
number of POS machines in July was recorded over 28 lakhs and was
further anticipated to witness a y-o-y growth of 96.7% in the coming
years.  India POS terminals market is poised to witness a period of
triumph, with major companies establishing strong foothold in the
region.

Ernst and Young report : According to this report, in 2015, there were
only around 693 point of sale terminals per million of overall India’s
population, in comparison with other emerging countries alike including
Brazil, which had 32,995 point of sale terminals/million population and
Russia and China, each of which had around 4000 POS terminals/million
people. This data clearly underlines the huge untapped potential in
INDIA and also parallelly indicates the massive scope offered to India
POS terminals industry players to index their capabilities and expand
their business.
Major Players of POS Printers in India
 TSC Auto ID Technology
 Zebra Technologies
 Honeywell Automation ( Intermec )
 EPSON
 Citizen
 Gprinter
 Toshiba
 TVS Electronics
 SATO AutoID
 Bixolon
 Printek ( Dascom )
 ***** many more
Solution Sectors
•Retail
•Hospitality
•Healthcare
•Transportation and Logistics
•Field Workforce
•Manufacturing
•Ticketing
•Public Sector
•Aviation
•Automobile
•Government
•mPOS
•
Segment-wise Leaders in India
POS Printers : Epson ( Approx. Market Share : 40% )
Zebra ( Approx. Market Share : 30% )
TSC ( Approx. Market Share : 20% )

Label Printers : TSC ( Approx. Market Share : 30% )

Epson ( Approx. Market Share : 25% )
Zebra ( Approx. Market Share : 25% )

Mobile Printers : Epson, Bixolon, Zebra

POS : Posiflex, HP, Epson, NGX, Essae etc
SWOT
S trengths : Renowned as a global brand in mobility printing

Renowned Chinese brand

Excellent R&D and OEM/ODM facilities
Exceptional range of products to cater to customer requirements

W eakness : Not yet a known name in Indian market

O pportunities : India is striving to be a USD 5 Trillion economy from the current USD 2.8 Trillion by 2024.
Retail sector projected to grow to USD 1.3 Trillion by 2020 from the current USD 700 Billion. Present
Government in India is opening doors for digitalization of transactions. Growth of ecommerce in India plays
a major factor for more business opportunities, Emerging markets like India holds the key for growth.
Continued growth in Internet penetration to rural India and rise in adoption of Smart Devices opens up
opportunities
 Industrial barcode printers will outsell desktop models

Threats : Competition from unknown Indian manufacturers, Threat of RFID tags

substituting for barcode labels, Low compatibility of barcode printers with different OS
 Expected Sales Numbers
Segment Volume / Average Revenue Total Revenue Total
Nos Price In INR In USD
INR
POS Printers 8,000 8,000 64,000,000 905,000
( Thermal, Cloud &
Impact DMP )
Label Printers 4,000 10,000 40,000,000 566,000
( Desktop, Cloud,
Industrial, Waybill )
Mobile Printers 10,000 12,000 120,000,000 1,697,000
( Label, Receipt &
Hybrid )
Kiosk Printers & 2,000 5,000 100,000,000 1,415,000
Mechanism
Android POS & 1,000 25,000 25,000,000 354,000
Handheld Terminal
Other Revenue 5,000,000 71,000
( Spares &
 Sales growth plans

 Identify Premium Partners for stocking in each State / Territory / Zone

( Criteria for choice : Financial, Technical, Brand Loyalty, Manpower,
Reach )
 Identify major system integrators / barcode solutions providers of POS to
promote Gprinter as their printer choice
WeP Peripherals, Lipi Data Systems, Blueprints, Everycom, TVSE, Intellicon etc
 Fixed assets management software solution providers
 Retail solutions vendors
 Hospitality solutions vendors
 Healthcare solutions vendors
 Kiosks vendors
 BFSI solutions vendors, ( Payment Service Providers – Paytm, Atom etc )
 Transport & Logistics Solutions providers
( Courier, Taxi Metering Solution Vendors )
 Field workforce in service & sales deliveries
 Ticketing / Queueing solutions
 Aviation – Passenger & Goods movement
Sales growth plans

• Work with the partners to provide the right printer solution for the
customer requirements, joint visit to end-customer if required
•Create brand awareness of Gprinter as a printer manufacturer wherever
found wanting
•Ensure prompt service support through partners
•Ensure supplies availability
•Collect customer feedback and competition information
•Educating the sales team of partners about the Gprinter models and
updates
•Introduce periodic offers & schemes to the partners
•Conduct periodic seminars & roadshows in association with partners
•Participate in major industry related exhibitions for brand awareness & to
generate leads
•Tie-ups with major software solutions providers
•Tie-ups with E-Commerce solutions providers
•International Major Customers referrals
•Social Media Campaigning – Linkedin, Facebook, Youtube etc
Potential Vertical Markets
Kiosks Manufacturers
• Forbes Technosys
• Kiosk Factory
• XIPHIAS
• Amster Tech
• Meridian

BFSI
• Private Banks – HDFC, ICICI, Axis Bank
• Insurance Cos – LIC, Oriental
• Private Finance Cos
• Payment Service Providers
Potential Vertical Markets

Telecom Cos
• Airtel
• Idea-Vodafone
• BSNL
• Jio

Queueing Systems Manufacturers

• Skiplino
• Qmatic
What I expect from GAINSCHA ?
 Monthly Salary of minimum USD 1300 after all statuatory deductions
 Sales Commissions as agreed to be settled monthly
 Responsibility of Sales and Business Development activity of the Pan-India
operation
 Role of a Sales Director for India operation
 Outstation travel by air wherever air connected
 Tour allowance
 Mobile & internet bills
 Laptop
 Product training at factory in China for all the range of products
 I prefer to join immediately to complete training etc, to
start full-fledged operation from Jan 2020
Thank you