Writing Persuasive Business

Proposals

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 Concept

• “A proposal is an offer to do
something”

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 3 situations in which proposals
can be prepared
• Let us maintain your computer
system”

• “Let us supply and erect machinery for

your new factory

• Employee healthcare plan

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 2 Categories of Proposals
• Solicited Proposal: is in response
to a request made

• Unsolicited Proposal: if one gets a

proposal although one never asked
for it, it is an unsolicited proposal

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 Internal Vs External
Proposal
• Internal Proposal: is written by an
employee to its top management
within the company

• External proposal: is written to offer

services/products to its clients
outside the company

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 Qualities of a Good
Proposal (same as report)
• Reader-orientation

• Brevity

• Completeness

• Appropriate language

• Persuasive

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 Reports vs Proposals
• Proposals are future-oriented while
reports generally cover the past
and the present with possibly some
implications for the future

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 Parts of a Proposal
• Title page
• Letter of transmittal
• Executive summary
• Table of contents

• Introduction
--Background
--Client’s problem/requirement
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 Parts of a Proposal
• Body
--Proposal (solution to the problem/requirement
identified)
--Personnel involved
--Schedule (if proposal to be implemented in
stages, provide schedule)
--Budget (costs involved)

• Conclusion

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 Parts of a Proposal
• Appendixes
-- Draft Contract
--Note on Author’s, Author’s
organization (in detail if the client
has not heard about your
organization)

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 Sample Proposal

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 Assignment - 2
• Prepare an unsolicited brief proposal
on behalf of the firm providing
placement services to MBA institutes.
Assume data if needed
OR
• Assume that you have completed MBA
in HR specialization and you want to
start your own HR consultancy firm. Draft
a small business proposal for the same
 Hints:
• Title page
• Letter of Transmittal
• Executive summary
• Table of contents
• Introduction
--Background
--XYZ Consultancy—Placement
services
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 Cont.
• Body
--Benefits to MBA Institution
--Companies involved
--Costs
• Conclusion
• Appendixes
--Detail information about XYZ Consultancy
--List of participating colleges (with Ph numbers)
--Draft Contract

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 References
• Monippally

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