Analisis Pasar dan

Model Bisnis

Social Enterprise
Business Model

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 What is Social Enterprise
Definition of
Entrepreneurship
(Timmons, 1994:6)
“creating and seizing an
opportunity and pursuing it
regardless of the resources
currently controlled…it is a
human creative act…it
usually requires a vision…it
involves building a team…of
sensing opportunities and
finding and marshalling
resources and ensuring the
venture does not run out of
money.
Definition of Social Entrepreneurship (Dees,
2001:4)
“Social entrepreneurs play the role of change agents in
the social sector, by:
- Adopting a mission to create and sustain social value
- Recognizing and relentlessly pursuing new
opportunities to serve that mission;
- Engaging in a process of continuous innovation,
adaptation, and learning;
- Acting boldly without being limited by resources
currently in hand; and
-Exhibiting a heightened sense of accountability to the
constituencies served and for the outcomes
created.”
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What is Social Enterprise

Combining income generating

activity with a social goal

Creating social change at a

community level

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 What is Social Enterprise?
Social Enterprise is similar to other types of businesses
• Deploy innovative business skills
• Pursue unique sources of capital
• Leverage a variety of professional talents

However, Social Enterprise…

• alleviates some of society’s most pressing issues as its main goal
• directly addresses intractable social needs

Social Enterprises is different from nonprofits and government agencies:

• Social enterprise is commercial activity with revenue driver.

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Financial Success vs. Social Value

Most entrepreneurs:
• They achieve financial success BY making life of the customers
easier

Social Entrepreneurs :
• They achieve financial success BY making a social impact

Both types contribute to economic development

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 Classifying a Social Enterprise
Six defining characteristics and values of social
enterprise (Pearce, 2007)
1. Having a social purpose
2. Engaging in trading activities to achieve social
purpose (at least in part)
3. Not distributing profits to individuals
4. Holding assets and wealth in trust for community
benefit
5. Democratically involving members of its constituency
in governance of organisation
6. Independent organisation with accountability to
defined constituency & wider community

•Enterprise Concepts and Issues © www.esaunggul.ac.id

 When does an entrepreneurship
becomes a Social Entrepreneur?
The difference best demonstrated through the goals and achievements of SE’s
SE’s their organisations and defining characteristics

SE Firm Social Purpose/social need Social value created

John Bird The Big Homelessness and social Economic and social benefits
Issue exclusion to homeless people
Tim Smit Eden Sustainability and Local wealth, employment
Project environmental and educational outcomes
conservation/education
Jamie Oliver Fifteen Youth unemployment Economic and social
advantage, jobs and
awareness of youth issues
Mohammed Grameen Alleviation of poverty Economic wealth stability,
Yunus Bank through affordable credit social advantage

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Social enterprise & Entrepreneurs

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Economic vs. Social Values

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 Social Entrepreneurship Business
Model: Examples
1. The Entrepreneurship Support Model  sells support services, i.e.
consulting, training, micro financing, directly to the entrepreneurs in its
target areas and specific population

2. The Market Intermediary Model  markets and sells products and

services of the clients, i.e. selling products of small farmers

3. The Employment Model  provides job opportunities and skills

development for the clients as services, revenues come from job
payments for expenses and providing more services.

4. The Fee-for-Services Model  sell products and services directly to

clients as customers, i.e. hospitals, schools

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 Social Entrepreneurship Business
Model
5. The Low-Income Client Model offers products & services directly
(similar to fee-for-services model) focusing on low-income segments,
i.e. healthcare program, USD1 meal package

6. The Cooperative Model  cooperative organizations, owned by its

members, i.e. credit union

7. The Market Linkage Model  develop networks for the clients to open
revenue opportunities but do not directly sell or market products and
services of the clients.

8. The Service Subsidization Model  sell products and services where

some portions of the revenues are allocated to fund social programs

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