Professional Documents
Culture Documents
Strengths Weaknesses
• High customer loyalty • Low Profitability
• Repeat purchase • Lack of experience in
among existing international market
customers
• Strong Balance Sheet
SWO
Opportunities T Threats
• Growing dominance of
• Developments in digital player like
artificial intelligence Amazon
and data analytics • No penetration in
• E-commerce and millennial market.
social media oriented
business model
Based on the results of SWOT analysis, we reached
following conclusions: