You are on page 1of 2

SWOT Analysis

Strengths Weaknesses
• High customer loyalty • Low Profitability
• Repeat purchase • Lack of experience in
among existing international market
customers
• Strong Balance Sheet
SWO
Opportunities T Threats
• Growing dominance of
• Developments in digital player like
artificial intelligence Amazon
and data analytics • No penetration in
• E-commerce and millennial market.
social media oriented
business model
Based on the results of SWOT analysis, we reached
following conclusions:

• There is a great opportunity to expand the business


• They can use advancements in AI and data analytics to predict the
customer demand and make better recommendations.
• Social media will help them to enter the new market by reaching
directly to the customers.
• Their strong balance sheet will help them in getting a new funding
source if required.
• Therefore, we would suggest to set up a new franchise store.

You might also like