Technopreneur Profiles

Marano Clifford R.
BSIE – ICT 3A
McDonald’s
 What was the first venture attempt? What
was the result?
Mcdonalds start from Creating a burger and it costs 15 cents
each and Mcdonalds founded by two brothers Maurice James
Mcdonald and Richard Mcdonald.
They founded the Mcdonalds Restaurant in San Bernardino
California and inventors of the speedee Service System now
commonly known as Fast Food.
They started to Create a new product were in it is matched with
the milk shake they create a Burger that makes the taste of the
customers new and budget friendly
With some benefit, They produced a Hamburger that will
add to the menu and it starts with a small Hamburger
Restaurant so from salesman kroc Ray was intrigued by
their need for eight malt and shake Mixers and the first
product they produced was a milk shake.
The first McDonald's restaurant was started in 1948 by
brothers Maurice (“Mac”) and Richard McDonald in San
Bernardino, California. They bought appliances for their
small hamburger restaurant from salesman Ray Kroc,
who was intrigued by their need for eight malt and shake
mixers.
 What did the cofounders do differently? How did they adjust?
The original  McDonald's hamburger stand in San
Bernardino was demolished in 1953 to be replaced
by a building in the now familiar Golden Arches style;
in an oversight, the McDonald brothers failed to
retain rights to the McDonald's name when they sold
the chain to Kroc, and were forced to rename it.
 What did the cofounders do differently? How did they adjust?
To maintain that their business adherence to the highest
quality standard of Mcdonalds fastfood chain installed
different Cooking Materials and also the most important is
to checked the temperature-controlled freezing of patties
and other stuff of foods in a restaurant and delivery
system just to ensure the quality and safe delivery and
take out of customers to maintain the quality standard of
each company fast food around the country.
What strategic changes worked?
Mcdonalds Partnered with Coca Cola were in
to managed and choose the right partnership
in this business to have a big success for
making the two companies what they are
today and they succeed the right expectancy
rate of the products
 What strategic changes worked?
The McDonald's primary generic strategy is cost
leadership. In Porter's model, this generic strategy
involves minimizing costs to offer products at low
prices.
 What strategic changes worked?
Another one is opening drive thru service to
have different way of purchasing their drugs,
and lastly is they do have order system online
too
THANK