World Wide Web

Objectives
• To define and understand
the use of e-commerce

• To define and understand

the use of world wide web
 What is e-commerce?
• Stands for Electronic
Commerce
• It means conducting business
activities using electronic data
transmission.
What is e-commerce?
• Using computers,
telecommunications
networks, and streamlined
work processes.
 2 Forms of e-commerce
• Business to Business
e-commerce

• Business to Costumer
e-commerce
 Business to Business
• Short for B2B e-commerce

• – A form of e-commerce in
which the participants are
organizations.
 Business to Costumer
• Short for B2C e-commerce

• – A form of e-commerce in which

customers deal directly with the
organization, avoiding any
intermediaries.
Businesses and individuals use
e-commerce:
• To reduce transaction costs
• To speed the flow of goods and
information
• To improve the level of customer
service
Businesses and individuals use
e-commerce:
• To enable close coordination of
actions among manufacturers,
suppliers and customers
• And also for the consumers and
companies to gain access to
worldwide markets.
 Multi-stage model for e-
commerce
Traditional delivery

Electronic distribution Buyer/client

After sales Search &

service identification

Product & Selection &

Service delivery Negotiation

Purchasing
E-commerce Applications

Since B2B and B2C e-

commerce use is spreading, it’s
important to examine some of
the most common current uses.
 E-commerce Applications

E-commerce is being applied to

retail and wholesale,
manufacturing, marketing,
investment and finance, and
auctions.
 Retail and Wholesale

• e.g. A Cybermall is a single

Web site that offers many
products and service at one
Internet location – the basic
idea of a regular shopping
mall.
 Manufacturing
• e.g. A electronic exchange an
electronic forum where
manufacturers, suppliers, and
competitors buy and sell goods, rate
market information, and run back-
office operations.
 Marketing
• e.g. The nature of the Web allows
the firms to gather much more
information about customer
behavior and preferences than they
could using other marketing
approaches.
 Marketing
• Marketing organizations can
measure a large number of
activities as customers and
potential customers gather
information and make their
purchase decisions.
Investment and Finance

• e.g. On-line stock trading

– electronic stock trading
over the internet.
 On-line banking
• e.g. Electronic bill presentment –
a method of billing whereby the
biller posts an image of your
statement on the internet and alerts
you by e-mail that your bill has
arrived.
 Auctions
• a special type of auction called
bidding allows a prospective
buyer to place only one bid for
an item or a service.
 Auctions
• E.g. Priceline.com and E-bay.com – a
patented internet bidding system
that enables consumers to achieve
significant savings by naming their
own price for goods and services.
Electronic Payment Systems

• Electronic Cash – an amount of

money that is computerized,
stored, and used as cash for e-
commerce transactions.
 
• Electronic Wallet – a
computerize stored value that
holds credit card information,
electronic cash, owner
identification, and address
information.
The World-Wide-Web
 What is Internet?
Internet
• Sometimes called “the NET”
• A worldwide system of computer
networks that allows us, the users, to
inter-related, communicate and
educate.

• Fathers the Internet – Bob Metcalfe

 Common services
available through the
internet
E-mail
• Short for electronic mail
• The transmission of messages
and files via a computer network
• E-mail address - Unique name
that consist of a user name and
domain name that identifies the
user
• Newsgroups - Online area where
users discuss a particular subject
Chat
• Real-time typed conversation that
takes place on a computer
• Chat room is location on server that
permits users to discuss topics of
interest
Instant Messaging (IM)
• A real-time internet
communications service that
notifies you when one or more
people are online and allows you
to exchange messages or files
Internet Terminology
Browser
• A program that allows you to view
web pages
• E.g. Internet explorer, Mozilla
Firefox, Google Chrome
Search Engines
• Giant directories on the Internet
that allow users to find information
• Some popular search engines are
Yahoo, Google, MSN, Altavista,
Lycos and many more.
Downloading - The process of a
computer receiving
information
Uploading - The process of
sending a file from one
computer to another
On-line
• It means that your computer
is electronically connected
through the use of a phone
line and a modem
NETTIQUETTE
• Internet etiquette or network
etiquette
• A set of rules for behaving properly
online
 The core rules of Netiquette

• Rule 1: Remember the Human

• Rule 2: Adhere to the same standards of
behavior online that you follow in real
life
• Rule 3: Know where you are in
cyberspace
• Rule 4: Respect other people’s time and
bandwidth
• Rule 5: Make yourself look good online
 The core rules of Netiquette

• Rule 6: Share expert knowledge

• Rule 7: Help keep flame wars under
control
• Rule 8: Respect other people’s
privacy
• Rule 9: Don’t abuse your power
• Rule 10: Be forgiving of other
people’s mistakes
 WORLD WIDE WEB

• Also known as the “Information

Superhighway”, “WWW”, The web”,
or “W3”.
• The universe of network-accessible
information
 THE WORLD WIDE WEB

• Web site- the location of a particular

computer that has a unique address
• Web page – the documents and files
on a website which include text,
pictures, sound and video
• Home page – the first page that a
web site displays
• Internet Protocol Address (IP) -
Unique id number given to each
computer on the internet
• Domain Name - A text version of
internet protocol (IP) address
• Top-Level Domain – the last part of
an Internet domain name
• URL – stands for Uniform Resource
Locator
Registered Domain Names
- The product that domain name
registers provide to their customers
• URL:
http://www.sfc.edu.ph/index.html
• Domain Name: www.sfc.edu.ph
• Registered Domain Name:
sfc.edu.ph
Common Top-level Domains(TDL’s)
• .com – Commercial
• .edu – Four year educational
institution
• .gov – Federal government
• .mil – Military
• .net – General Use
• .org – Not-for-profit organization
• .us – General Use
Common Top-level Domains(TDL’s)

• .aero – Air-transport industry

• .biz – businesses
• .coop – cooperatives
• .info – General use
• .museum – Museums
• .name – individual persons
• .pro – Professionals (accountants,
lawyers, physicians)
 Common Top-level Domains(TDL’s)

• .au – Australia
• .ca – Canada
• .de – Germany
• .fi – Finland
• .fr – France
• .jp – Japan
• .ph – Philippines
End of the Slides