A PR campaign to improve

the reputation of Gillette

after their controversial
advertisement
Team 13
Rahul
Soumyadip
Shanmugavel
Satwika
Saurabh 1
 Introduction
What went wrong?
Removing “The best man get”
Legacy of 100 years
Campaign
Grooming next generation
Long lasting association with customers

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“We’ll stop making razor blades when we can’t keep making them better.”

King champ Gillette’s

Despite a flood of
In 1901 the American vision has inspired more
imitators, the Gillette
Safety Razor Company, than 100 years of
Company was a success,
soon renamed the innovation to bring you
and King Gillette retired
Gillette Safety Razor the best shave in the
from management in
Company, was formed world. And, we’re not
1913.
done yet

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Apology to anyone we offended
Been with men
for a long time We feels hard
and it saddens that we are
us to hear the responsible
allegations for this
raised against situation.
them.

AD does not
We want men represent
to present the every men &
best version of need not be
themselves. taken as
demeaning

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 Campaign change
1. Lorem
6. ChangeIpsum
from 02. Lorem Ipsum
#TheBestMenCanBe to 01 02 1. Campaign focuses to serve
#TheMensInspire & inspire

2. Promote Respect &
rem Ipsum
5. Promote 06 03 03. Lorem Ip
encouragement for all
campaign with
people in society
soldiers and the
inspiration to
future men's

05. Lorem Ipsum 05 04 04. Lorem Ipsum

4. Role modeling – 3. Change in Accountability –
Inspire men and create Remove “Boys Will Be
standards for boys, who Boys” & “toxic masculinity”
are future of society

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Best Before and After Contest

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Best Before and After Contest

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Bringing out the Best in Society

GROOMING THE NEXT GENERATION

OF MEN

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 Customer Engagement
Motto : Touching Lives Improving Lives

Campaign for “The Best a Man Can Get”

associated for 182 years & strives to achieve by
our product

Aims to “deliver and inspire more” to

achieve high customer satisfaction

Donates $1 million each year for the next three

years to NGO’s

Enjoys in serving & engagement with men

through our product in future
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Thank you

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