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  • Marketing For Mars and Venus MAT Aug 2011

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    Winston Wisdom Koh
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    This document discusses marketing strategies for reaching both male and female consumers globally. It outlines the company's goal of converting 5 billion consumers around the world by 2015 and expanding into 25 product categories in every country. The key strategies discussed are innovating to win more consumers, innovating to win in more parts of the world, and innovating to win more completely. Case studies focus on marketing to women in Korea and innovating the male shaving experience.

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    Marketing Slides from P & G

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    Marketing for Mars and Venus MAT Aug 2011

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    This document discusses marketing strategies for reaching both male and female consumers globally. It outlines the company's goal of converting 5 billion consumers around the world by 2015 and expanding into 25 product categories in every country. The key strategies discussed are innovating to win more consumers, innovating to win in more parts of the world, and innovating to win more completely. Case studies focus on marketing to women in Korea and innovating the male shaving experience.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    25 views8 pages

    Marketing For Mars and Venus MAT Aug 2011

    Uploaded by

    Winston Wisdom Koh
    This document discusses marketing strategies for reaching both male and female consumers globally. It outlines the company's goal of converting 5 billion consumers around the world by 2015 and expanding into 25 product categories in every country. The key strategies discussed are innovating to win more consumers, innovating to win in more parts of the world, and innovating to win more completely. Case studies focus on marketing to women in Korea and innovating the male shaving experience.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    1

    Marketing for Mars & Venus


    Medhee Jarumaneeroj Influencer Marketing & External Relations Leader Male Grooming - Asia

    A case study of marketing to Men & Women

    Corporate video Touching Lives, Improving Life

    My goal is to convert every person on the planet into a customer, and get every one of the firms categories into every country. By 2015, we want to have 25 categories on average. Many of those are beauty categories. We want to reach 5 billion consumers around the world by Touching more lives & Improving life of our consumers. Bob McDonald Chairman of the Board & Chief Executive Officer

    We are Purpose-Driven and Values-Led.

    The Consumer is Boss.

    Innovation is Our Lifeblood.

    Innovating to Win
    MORE CONSUMERS

    Innovating to Win
    MORE PARTS OF THE WORLD

    Innovating to Win
    MORE COMPLETELY

    Case study: How to Win Female Consumers

    Innovating to Win
    MORE CONSUMERS

    Innovating to Win
    MORE PARTS OF THE WORLD

    Olay TE Korea Ha Ji Won

    Innovating to Win
    MORE COMPLETELY

    15

    Case study:
    Innovating to Win Male Shaving Experience

    Brand Innovation
    1904: Gillette First safety razor introduced by King C. Gillette in 1895 is patented in 1904

    Gillette History of Innovation

    Gillette Male B&R : Systems

    Open Architecture Microfins Spring Mounted Blades Pivoting Head System Ergonomic Handle Improved Lubricatin Worlds first g strip with AloemicroVela for powered sensitive system skin 5+1 Blades Narrow interblade span Less pressure and irritation

    Triple Blades Forward Pivot Indicator Lubrastrip Single Point Docking

    Improved Lubricating Strip Enhanced Microfins Optimized handle New blade edge

    Gillette More Consumers by adding in Guard for DE users

    Q&A

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