Professional Documents
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PR PA G A N
DA
Propaganda
Propaganda is the systematic effort
to manipulate other people’s beliefs,
attitudes, or actions by means of
symbols.
Propaganda
Devices
Repetition Plain folks Technical
Bandwagon Glittering jargon
Testimonial generality Name calling
Transfer
device
CHOICES
It is also called stereotyping or Repetition
labeling. It is a direct attack on Glittering generality
an opponent. In this case Bandwagon
sarcasm is employed.
Transfer device
Testimonial
Plain folks
Technical jargon
Name calling
This is the repeating of a certain CHOICES
symbol or slogan so that the Repetition
audience remembers it. This could Glittering generality
be in the form of a jingle, or an Bandwagon
image placed on nearly everything Transfer device
in the picture/scene.
Testimonial
Plain folks
Technical jargon
Name calling
It makes use of general, high- CHOICES
sounding words to promote a product Repetition
or idea. This is used to make you Glittering generality
believe that what they favor is the best
Bandwagon
course product possible.
Transfer device
Testimonial
Plain folks
Technical jargon
Name calling
It is a device urging the public CHOICES
Testimonial
Plain folks
Technical jargon
Name calling
It makes use of unfamiliar or highly CHOICES
technical terms to impress, Repetition
confuse, or deceive the Glittering generality
consumers. Bandwagon
Transfer device
Testimonial
Plain folks
Technical jargon
Name calling
It is a device which uses famous CHOICES
personalities or organizations to Repetition
promote products. These people Glittering generality
will tell that they use that product Bandwagon
and testify to its benefits.
Transfer device
Testimonial
Plain folks
Technical jargon
Name calling
It shows an association or CHOICES
Testimonial
Plain folks
Technical jargon
Name calling
CHOICES
It shows that a person, product, or
Repetition
idea is for the masses and is one
Glittering generality
with their struggle.
Bandwagon
Transfer device
Testimonial
Plain folks
Technical jargon
Name calling
It focuses on the best features CHOICES
Repetition
and leaves out or lies about
Glittering generality
problems.
Bandwagon
Transfer device
Testimonial
Plain folks
Technical jargon
Card Stacking