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  • Dalmia

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    Palash Kukwas
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    The document discusses marketing strategies during the pandemic. It outlines six "A's" - Aware, Advocate, Appeal, Act, Ask, and Anxiety. The pandemic has made traditional communication obsolete and led people to focus more on health and family. Digital platforms have become important for sharing content and reviews to influence purchasing decisions while people are staying home. The strategies aim to maintain sales by increasing awareness of brands and encouraging customers to repurchase and recommend to others.

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    The document discusses marketing strategies during the pandemic. It outlines six "A's" - Aware, Advocate, Appeal, Act, Ask, and Anxiety. The pandemic has made traditional communication obsolete and led people to focus more on health and family. Digital platforms have become important for sharing content and reviews to influence purchasing decisions while people are staying home. The strategies aim to maintain sales by increasing awareness of brands and encouraging customers to repurchase and recommend to others.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4 views2 pages

    Dalmia

    Uploaded by

    Palash Kukwas
    The document discusses marketing strategies during the pandemic. It outlines six "A's" - Aware, Advocate, Appeal, Act, Ask, and Anxiety. The pandemic has made traditional communication obsolete and led people to focus more on health and family. Digital platforms have become important for sharing content and reviews to influence purchasing decisions while people are staying home. The strategies aim to maintain sales by increasing awareness of brands and encouraging customers to repurchase and recommend to others.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    AWARE CUSTOMER

    Make a customer aware of the brand | Traditional communication had become obsolete
    People bound to their homes in Pandemic | More inclination towards Health & Family PATH

    ADVOCATE APPEAL
    Rebuying of same brand Shortlisting of brand for buying consideration
    Recommend to others Pandemic has made people out of reach
    Maintain existing sales figures and growth Marketing 4.0 gave methods for sharing content

    ACT ASK
    Final decision of buying a product Pros and Cons of product
    New way of Omnichannel emerged Shift from brand marketing to reviews
    Pandemic introduced a few Pandemic saw use of digital platform for sharing
    additions
    AWARE THE
    Make a customer aware of the brand | Traditional communication had become obsolete
    People bound to their homes in Pandemic | More inclination towards Health & Family SIXTH ‘A’

    ADVOCATE APPEAL
    Rebuying of same brand Shortlisting of brand for buying consideration
    Recommend to others Pandemic has made people out of reach
    Maintain existing sales figures and growth Marketing 4.0 gave methods for sharing content

    ANXIETY

    ACT ASK
    Final decision of buying a product Pros and Cons of product
    New way of Omnichannel emerged Shift from brand marketing to reviews
    Pandemic introduced a few Pandemic saw use of digital platform for sharing
    additions

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