AI IN SOCIAL

MEDIA
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Presented By -

Khushi Sharma – 21scse1010101

H a r s h Vy a s – 2 1 s c s e 1 0 1 0 2 1 2
Abhimanyu Singh Dalla – 21scse1010287
Siddhi Nigam – 21scse1010084

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 OBJECTIVES
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• What is AI?

• Explain AI in Social Media.

• How AI is used in Social Media?

• Role of AI in Social Media.

• Benefits of using AI in Social Media

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WHAT IS ARTIFICIAL INTELLIGENCE?
• Art ificial Intel ligen ce is the a bility o f co mp uters to
imi tate intelligent hum an b eha vio ur.

• Art ificial Intel ligen ce a lso uses Alg orithms an d

historica l Da ta very often .

• It b asica lly uses Mach ine L earning (ML) to

un derstand everything there is to k no w a bo ut a
p rocess. 3 3
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EXPLAIN AI IN SOCIAL MEDIA
• AI in social media holds the potential to
transform how brands market across networks
like Facebook, Instagram, Twitter and LinkedIn .

• It can automate many tedious tasks related to

social media management.
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HOW IS AI USED IN SOCIAL MEDIA?

• AI is a key component of the popular social networks you use

e v e r y s i n g l e d a y.

• Facebook uses advanced machine learning to do everything from

serve you content to recognize your face in photos to target users
with advertising.

• Instagram (owned by Facebook) uses AI to identify visuals.

• LinkedIn uses AI to offer job recommendations, suggest people

you might like to connect with, and serving you specific posts in
your feed. 6
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AI USED SOCIAL MEDIA?

• These are just a few examples of how AI works behind the

s c e n e s t o p o w e r f e a t u r e s o f t h e w o r l d ’s m o s t p o p u l a r s o c i a l
networks.

• Across all social media platforms and each social media post,
an AI algorithm or machine learning system is regulating
how the content you create and the ads you buy are placed in
f r o n t o f u s e r s o f t e n i n w a y s t h a t a r e n ’t e n t i r e l y t r a n s p a r e n t
to marketers.

• This is all to say that AI is a fundamental part of how

t o d a y ’s s o c i a l n e t w o r k s f u n c t i o n s . 7
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ROLE OF AI IN SOCIAL MEDIA
• *Recently we have seen mass digital transformation and the
adoption of AI and machine learning technologies to
accelerate the growth of the business and boost customer
satisfaction .

• *AI has the potential to transform how brands market across

s o c i a l n e t w o r k s s u c h a s F a c e b o o k , I n s t a g r a m , a n d Tw i t t e r.

• It can automate tedious tasks related to social media

management and it can even do social media monitoring at
scale . AI enables social media marketers to get closer to their
ads in a better way as well as create content in a better way

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 ROLE
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title SOCIAL MEDIA
• AI powered tools are being deployed today by
brands to-
• Create social media posts and optimize social
media campaigns.
• Figure out what posts work best using advanced
analytics.
• I n f o r m s o c i a l m e d i a s t r a t e g y.
• Wr i t e s o c i a l a d s .
• Decrease social media management time and
costs across platforms.
• Conduct social media monitoring. 9
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ROLE OF AI IN SOCIAL MEDIA
• H O W D O E S FA C E B O O K U S E A I ?

• Facebook uses AI to do everything from translate foreign

languages to automatically classify images. In fact, AI is
at the very centre of how Facebook works.

• T h e c o m p a n y ’s A I a l g o r i t h m s p r e d i c t w h a t c o n t e n t y o u w i l l
engage with most, based on your historical engagement.
The platform then serves that content to you.
T
h
i
s
• To d a y, t h e c o m p a n y r e l i e s o n A I f o r c o n t e n t m o d e r a t i o n s , P
h
using it to filter out offensive or harmful images, videos o
t
o
and text at scale. 10 b
y
U
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ROLE OF AI IN SOCIAL MEDIA
• H O W D O E S I N S TA G R A M U S E A I ?

• Like facebook , Instagram uses AI to target ads and

serve you interesting content bases on what you have
engaged with in the past .

• It also leans on AI to filter out spam, since the

platform has problems with spam bots posting
comments and content.
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ROLE OF AI IN SOCIAL MEDIA
• HOW DOES YOUTUBE USE AI?

• A b i g w a y Yo u Tu b e n o w u s e s A I i s t o f i g h tThis Photo by Unknown Author is licensed under CC BY

misinformation by identifying and flagging videos trying

to spread the conspiracy theories and fake news that
have proliferated in recent years.

• Yo u Tu b e a l s o r e l i e s o n A I t o s e r v e y o u c o n t e n t t h a t i t
thinks you’ll like to watch next.
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 BENEFITS OF AI IN
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MEDIA
• AI in social media offers social media platforms obvious
benefits.

• They are able to target content and ads with a precision

that was previously impossible . In turn , this increases
revenue because people spend more time on their platforms
and click on more ads.

• AI also helps social media companies combat hard

problems around content moderations that would otherwise
be difficult to solve – a development that protects both
platforms and users alike.
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BENEFITS OF AI IN SOCIAL MEDIA

• For diehard users, AI is also helpful. After all,

you are looking to be engaged on a social media
platform, so receiving more content you like
benefits you.

• Not to mention , users are also consumers, and

consumers benefit when they are served relevant
ads for products they actually want to buy

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THANK YOU

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