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    The marketing mix refers to the tools used by businesses to achieve their marketing objectives and gain a desired reaction from their target market. It includes the traditional 4Ps of product, price, promotion, and place as well as 3 additional Ps of people, process, and physical environment. The appropriate blend of the marketing mix depends on factors like marketing objectives, target market, competitors, and global/cultural issues. McDonald's marketing mix includes a variety of vegetarian and non-vegetarian products, competitive pricing, widespread locations, promotional campaigns, emphasis on employee training, transparent manufacturing processes, and distinctive restaurant design.

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    The marketing mix refers to the tools used by businesses to achieve their marketing objectives and gain a desired reaction from their target market. It includes the traditional 4Ps of product, price, promotion, and place as well as 3 additional Ps of people, process, and physical environment. The appropriate blend of the marketing mix depends on factors like marketing objectives, target market, competitors, and global/cultural issues. McDonald's marketing mix includes a variety of vegetarian and non-vegetarian products, competitive pricing, widespread locations, promotional campaigns, emphasis on employee training, transparent manufacturing processes, and distinctive restaurant design.

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    7 views18 pages

    Marketing Mix

    Uploaded by

    Pj
    The marketing mix refers to the tools used by businesses to achieve their marketing objectives and gain a desired reaction from their target market. It includes the traditional 4Ps of product, price, promotion, and place as well as 3 additional Ps of people, process, and physical environment. The appropriate blend of the marketing mix depends on factors like marketing objectives, target market, competitors, and global/cultural issues. McDonald's marketing mix includes a variety of vegetarian and non-vegetarian products, competitive pricing, widespread locations, promotional campaigns, emphasis on employee training, transparent manufacturing processes, and distinctive restaurant design.

    Copyright:

    © All Rights Reserved
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    of 18

    The Marketing Mix

    The Marketing Mix


    • The tools available to a business to gain the reaction it is seeking from
    its target market in relation to its marketing objectives
    • 7Ps – Price, Product, Promotion, Place, People, Process, Physical
    Environment
    • Traditional 4Ps extended to encompass growth of service industry
    Product
    Price
    Promotion
    Place
    People
    Process
    Physical Environment
    The Marketing Mix
    • Blend of the mix depends upon:
    • Marketing objectives
    • Type of product
    • Target market
    • Market structure
    • Rivals’ behaviour
    • Global issues – culture/religion, etc.
    • Marketing position
    • Product portfolio
    • Product lifecycle
    • Boston Matrix
    THE 7 P's Of Mc DONALDS'
    PRODUCT:

    Product portfolio
    vegetarian and non-vegetarian burgers. The vegetarian burgers
    like Veg surprise, salad sandwich, Mc Aloo Tikki Burger, Mc
    veggie burger
    Non-vegetarian burgers include Chicken Mc grill, Mc chicken
    burger
    Along with these french-fries, veg pizza mc puff, wrap chicken
    Mexican, wrap paneer salsa, potato wedges, soft serve
    pineapple and chocolate ice creams, Mc swirl soft drinks, coffee
    and Mc shakes
    PRICE:
    • PLACE:
    McD outlets are very evenly spread throughout the
    country. Mc Donalds earlier does not offer home
    delivery but now its outlets are very readily accessible
    so they have started it. Mc Donalds also offers take
    away drive through facilities.
    • PROMOTION:
    • PEOPLE:
    • PHYSICAL EVIDENCE:
    • PROCESS:
    The food manufacturing process at Mc Donalds is completely transparent
    i.e. the whole process is visible to the customers. In fact, the fast food
    joint allows its customers to view and judge the hygienic standards at Mc
    Donalds by allowing them to enter the area where the process takes
    place. The customers are invited to check the ingredients used in food.

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