Applications of Big Data

Analytics in Pharmaceutical
Industry

Prepared By
Mohit Sharma
 Applications

Accelerate Drug Discovery And Development

Increase the efficacy of clinical trials

Help to make effective capital and resource allocation decisions

Streamlining Compliance issues in Manufacturing operations

Improving adherence to Drug Protocols

 Applications

 Reduce the cost and speed up clinical trials by identifying and analyzing various data points:
1)Participant's demographics and Historical Data.
2)Remote patient monitoring data
3)Examining past clinical trials data

 BDA offers the ability to perform in-depth competitor analysis, monitoring and to improve the in-house processes
with data-backed insights.

 Pharma businesses can predict risks such as quality issues, machine failures, or substantial changes in demand

 BDA can help in creating smart Supply Chain thereby increasing the revenue

 Analyzing the effectiveness of sales efforts and capturing the feedback received by the sales force during client
visits and using it effectively can help pharmaceutical companies get an edge on their competition
 BDA in Pharmaceutical R&D

 Through BDA we can immediately analyze the results of conducted study at scale. Thereby gaining
detailed knowledge of molecular solubility and toxicity useful for creating new compounds.
 We can also cross-analyze results from scientific papers and review clinical trials for safety & efficacy data
in specific group of patients.
 We can also assess the market potential of medicine by gauging future usage among different population
groups. These insights can be gained by analyzing epidemiology and reviewing clinical guidelines and
papers.
 BDA can aid gain real-time access to ongoing clinical studies. We don’t need to wait until a study is
complete or, indeed, for even interim reports if data can be accessed in real time, and potentially indicate
early positive or negative outcomes. If a study is exceeding expectations, that is critical information to
have at the earliest stage possible, given today’s landscape of accelerated approval status, fast track, etc.
 BDA in Pharmaceutical Production

 In manufacturing, with multiple production lines, batches, any failure or mistake can be costly and may
result in product recall/withdrawal. Ex-Sun Pharma recalled its product from US market due to incorrect
grade of API (article in notes)
 In such cases, with the help of data analytic tools, any impending failure can be recovered in-time with
minimal downtime.
 Also, demand forecasting can be used to determine how much of a given product any organization needs
to produce. Based on historical sales and external factors, one can set up predictive models to forecast
future demand.
 With new pharmaceutical products emerging every day, it is difficult for the physicians to keep
themselves updated on the treatment products. However, with the advancements in analytics, it is now
easier for pharmaceutical industries to have a competitive edge over the market. Also, with various
statistical models, it is now possible to predict the likelihood of doctors prescribing medicines based on
their interaction with the brand.
thank You