KOLEJ POLY-TECH MARA

BANGI

HSM 3014
SPORTS MEDIA
CHAPTER 2 – TYPES OF SPORTS MEDIA
  Understand what is sport and media.
 Identify the types of media
 Differentiate between two types of
sports media
ARE YOU READY?
 Differentiate the advantages and
disadvantages of media in sports

CHAPTER2-TYPES OF SPORTS MEDIA 2

 SPORT AND THE MEDIA
Forms of promotion for sports
TV and Radio
• Show (or commentate on) matches
and competitions. There are also
highlights; documentaries and quiz
shows about sports
• Eg: Astro Arena
CHAPTER2-TYPES OF SPORTS MEDIA
Internet
• All teams and major athletes have
their own websites where you can
find all kinds of information about
the team/athlete/matches
• Eg: Manutd.com
 SPORT AND THE MEDIA
Forms of promotion for sports

Newspapers and Books and Films

Magazines
• Print predictions and results, as
well as articles about athletes and
clubs.
• Eg: Ragbi.my Magazines
• Biographies are big business for
ex sports players.
• Eg:- Pele : Birth of a Legend
(2016)

CHAPTER2-TYPES OF SPORTS MEDIA

 TWO (2) TYPES OF MEDIA FOR
COMMUNICATION
(definition)

MASS MEDIA INTERPERSONAL

A communication channel through which
message may be sent to the mass (large
MEDIA
diverse audience)
Interpersonal Media denotes an exchange of
information between at least two individuals.
Media technologies enable new ways of
interpersonal communication and change
regularities.

CHAPTER2-TYPES OF SPORTS MEDIA 5

 TWO (2) TYPES OF MEDIA FOR
COMMUNICATION
(characteristics)

MASS MEDIA VS INTERPERSONAL

Mass media like television, or radio, or newspaper are MEDIA
cost efficient and characterized by wide reach Interpersonal media is an expensive medium but
highly useful for focused reach
An indirect communication to a large group of people
using mass medium Direct interaction between two people or small group of
people
One-way communication
Two-way communication

CHAPTER2-TYPES OF SPORTS MEDIA 6

 Broadcast or storage
TYPES OF MASS MEDIA
media that take
advantage of electronic
technology.

ELECTRONIC The industry

MEDIA associated with the
printing and
RADIO
TELEVISION
MAGAZINE
INTERNET
NEWSPAPER distribution of news
through newspaper
and magazines.

PRINT MEDIA
CHAPTER2-TYPES OF SPORTS MEDIA 7
 NEWSPAPER
 Newspaper is a better option to provide detailed information,
 A publication have different editions for different areas, so there is a geographic flexibility in
newspaper, Eg: Sinar Harian Selangor
 Have different sections, Eg: Sports, Entertainment etc

NEWSPAPER
Advantages Disadvantages
High coverage  Short life 
Low cost  Only visual 
Short lead time for placing ads  Clutter
Ads can be placed in interest Selective reader exposure 
sections 
Timely or current ads  Low attention getting capability

CHAPTER2-TYPES OF SPORTS MEDIA 8

 MAGAZINE
 There are magazines for sports, corporate, business, women. children, etc., so we can say
magazines have specific audience selectivity, as they are specialized

MAGAZINE
Advantages Disadvantages
Segmentation potential  Only visual 
High information content  Long lead time for ad placement 
Longer life  Magazines often have deadlines that
run months in advance.
High prestige 
Quality reproduction

CHAPTER2-TYPES OF SPORTS MEDIA 9

 TELEVISION
 A system for converting visual images (with sound) into electrical signals, transmitting them
by radio or other means, and displaying them electronically on a screen.
 A device with a screen for receiving television signals.
 It is highly intrusive medium

TELEVISION
Advantages Disadvantages
Mass Coverage  Low selectivity 
High Reach  High absolute cost 
Impact of sight, sound, and motion  Short message life 
High prestige  High production cost 
Moderate cost per thousand exposure Clutter

CHAPTER2-TYPES OF SPORTS MEDIA 10

 RADIO
 Radio makes pictures: While listening to the commentary of a cricket match or republic day
period in radio, you visualize all those scenes in your mind
 Reach mobile population, local market identification and reach out to remote audiences

RADIO
Advantages Disadvantages
Local coverage  Audio only 
Low cost  Clutter
High frequency  Fleeting message
Low production cost  Poor Attentiveness and
Fragmentation
Well segmented audience

CHAPTER2-TYPES OF SPORTS MEDIA 11

 INTERNET
 It is most interactive medium of mass media, and can be briefly described as "a network of
networks". 
 A global computer network providing a variety of information and communication facilities,
consisting of interconnected networks using standardized communication protocols.

INTERNET
Advantages
Information on almost every subject imaginable.
Powerful search engines
Ability to do research from your home versus research
libraries.
Message boards where people can discuss ideas on
any topic
News, of all kinds is available almost
instantaneously
CHAPTER2-TYPES OF SPORTS MEDIA
Disadvantages
Bullying, trolls, stalkers, and crime
Exploitation and pornography and violent images.
Addiction, time waster, and causes distractions.
Spam and advertising
Affects focus and patience.
12
 MEDIA IN SPORTS
ADVANTAGES OF MEDIA DISADVANTAGES OF
MEDIA
Attendances may rise as people want to see the 'stars' Attendances may drop - more people watch from home

Better informed supporters Sports personalities lose privacy

Easier to attract sponsorship Changes to the rules (VAR –Football)

Encourages participation Changes to event timings (day/night matches)

Develops personalities and role models Some sports get lots of exposure, while others get none
(football vs petanque)

Gives viewers a close-up view of the action Changes to playing season (eg rugby league)

CHAPTER2-TYPES OF SPORTS MEDIA 13

 Did we achieve our objectives??
LETS TRY !

 Can you explain what is sport and media?

 Please explain the types of media
 Differentiate between two types of sports media
 Differentiate the advantages and disadvantages
of media in sports

CHAPTER2-TYPES OF SPORTS MEDIA 14