PMG3144

INTRODUCTION TO EVENT
MANAGEMENT
CHAPTER 01
By
WAN HIZAM WAN HASSAN
BUSINESS MANAGEMENT LECTURER
 Events have long played an important role in
human society.

 The tedium of daily life, with its constant

toil and effort, was broken up by events of
all kinds.
 What is an Events?
 - Is something that takes place, a significant
occurrence or happening.

 Event is a particular time when a group of

people are brought together.
 That phenomenon arising from those non-routine
occasions which have leisure, cultural, personal or
organizational objectives set apart from the
normal activity of daily life, whose purpose is to
enlighten, celebrate, entertain or challenge the
experience of a group of people.
 It can be much more personal than other
forms of communication
 People enjoy human interaction and face-to-
face conversations
 For good celebrations
 For religious, seasonal and traditional
purposes
 The purpose of creating wealth and
economic value in some way
 Example of Social Motives
 Social interaction with others
 Creation of community spirit
 Status or recognition of achievement
 Philanthropy or charitable contributions
 Examples of Organizational Motives
 The need to make sales
 The need to have an organizational presence
 Status or recognition
 Sponsorship or community support
 Examples of Physiological Motives
 Relaxation or recognition with others
 Sexual enjoyment with others
 Exercise or physical challenge
 To eat, drink or be entertained
 Examples of Personal Motives
 Seeking new experience
 Learning and education
 Creativity and exploration
 Fulfillment of ambitions
 Having reasons for doing something is always
a good step.
 The event industries refers to these reasons
as objectives.
 Organizing an event can be quite daunting,
but the task is a lot easier if you have a clear
brief to identify what you’re doing and why.
 For this make sure your brief is SMART.
 Specific - target a specific area for improvement
 Measurable - quantify or at least suggest an
indicator of progress
 Attainable - specify who will do it
 Relevant - state what results can realistically be
achieved, given available resources
 Timely - specify when the result(s) can be
achieved