Event

management
PMG3144

INTRODUCTION TO EVENT
MANAGEMENT
CHAPTER 01
INTRODUCTION

 Events have long played an important role in human

society.

 The tedium of daily life, with its constant toil and

effort, was broken up by events of all kinds.
Definition of event

 What is an Events?
 - Is something that takes place, a significant occurrence
or happening.

 Event is a particular time when a group of people are

brought together.
 Definition of event

management
That phenomenon arising from those non-routine occasions which have
leisure, cultural, personal or organizational objectives set apart from the
normal activity of daily life, whose purpose is to enlighten, celebrate,
entertain or challenge the experience of a group of people.
goals of events

 It can be much more personal than other forms of

communication
 People enjoy human interaction and face-to-face
conversations
 For good celebrations
 For religious, seasonal and traditional purposes
 The purpose of creating wealth and economic value in
some way
Possible motives for
attending events
Possible motives for
attending events – continue..
 Example of Social Motives
 Social interaction with others
 Creation of community spirit
 Status or recognition of achievement
 Philanthropy or charitable contributions
 Examples of Organizational Motives
 The need to make sales
 The need to have an organizational presence
 Status or recognition
 Sponsorship or community support
Possible motives for
attending events – continue..
 Examples of Physiological Motives
 Relaxation or recognition with others
 Sexual enjoyment with others
 Exercise or physical challenge
 To eat, drink or be entertained
 Examples of Personal Motives
 Seeking new experience
 Learning and education
 Creativity and exploration
 Fulfillment of ambitions
Suitable event

 Having reasons for doing something is always a good

step.
 The event industries refers to these reasons as
objectives.
 Organizing an event can be quite daunting, but the task
is a lot easier if you have a clear brief to identify what
you’re doing and why.
 For this make sure your brief is SMART.
 s.m.a.r.t.
Specific
- target a specific area for improvement
Measurable - quantify or at least suggest an
indicator of progress
Attainable - specify who will do it
Relevant - state what results can realistically be
achieved, given available resources
Timely - specify when the result(s) can be
achieved