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KNOWLEDGE
CREATION
B A R B O R A G U L I S O VA
C U LT U R E , L E A R N I N G A N D I N N O VAT I O N
FA LL 2020
REFLECTION
KNOWLEDGE-
Sustainable competitive
advantage BASED
SOCIETY
How is knowledge
created and managed
Create and
define problems
Further develop
Develop and
new knowledge
apply new
through the
knowledge to
action of
solve
problem solving
Definition: “justified true belief”
WHAT IS
Dynamic KNOWLEDGE?
Context-specific
“a dynamic human
process of justifying
Humanistic personal belief
toward the ‘truth’”
Relational (Nonaka, et al.,
2000, p. 7)
A KNOWLEDGE CREATING SPIRAL
• 3 elements of
knowledge creation:
KNOWLEDGE- –The SECI process
CREATING
PROCESS –Ba
–Knowledge assets
TWO TYPES OF KNOWLEDGE
EXPLICIT TACIT
KNOWLEDGE KNOWLEDGE
Express the
inexpressible
CONVERT
TACIT
Figurative language and
symbolism KNOWLEDGE
TO EXPLICIT
3 steps: Metaphor to
KNOWLEDGE
Analogy to Model
As a distinctive method of
perception
Driven by intuition
METAPHOR
Links images that seem remote
from each other
Logically contradictory
Structured
Reconciling
MODEL
METAPHOR,
Reality: hard to
distinguish ANALOGY,
MODEL
Capture the process of
conversion of tacit
knowledge into explicit
DIFFERENT FORMS OF
LEARNING
• Different forms of learning apply to the two
types of knowledge
• Different contexts of learning (Ba)
1 2 3 4
Socialization Externalization Combination Internalization
“knowledge creation is a self-
transcending process, in which one
reaches out beyond the boundaries
of one’s own experience1. In
KNOWLEDGE
CREATION knowledge creation, one transcends
the boundary between self and
other, inside and outside, past and
present.” (Nonaka, 2000; p. 13)
Note 1: Jantsch, E. (1980) The Self-organising Universe, Pergamon Press, Oxford.
CRITICAL STEPS IN THE SPIRAL OF
KNOWLEDGE
• Articulation
• Internalization
• Personal commitment
EXERCISE
Explain how the activity is performed to the
rest of your group = try the “externalization”
step from the SECI model
Ba for the
Ba of
organisation –
organisation –
the market
formed by teams
environment
Transcends the
boundary btw.
micro and macro
KNOWLEDGE ASSETS
Difficult to • Tacit knowledge
measure the • Built & used internally
• Dynamic
value:
Both input
and output
EXPERIENTIAL KNOWLEDGE ASSETS
Tacit knowledge shared through common experiences
Skills and know-how
Emotional knowledge
Physical knowledge
Energetic knowledge
Rhythmic knowledge
Difficult to grasp, evaluate, trade
Firm-specific=> sustainable competitive advantage
Examples?
CONCEPTUAL KNOWLEDGE ASSETS
Explicit knowledge – expressed
by images, symbols, language
Brand equity
Concepts or designs
Tangible forms – easier to
grasp, BUT perceptions???
Examples?
SYSTEMIC KNOWLEDGE ASSETS
Systematised and packages
explicit knowledge
‘visible’ type
Fosters commitment
• Should play an active role in
– Defining and formulating the
knowledge vision
– Orchestrating and monitoring
the SECI process
TOP – Focusing on the building and
MANAGEMENT maintenance of knowledge
assets
– Identifying missing knowledge
assets
– Building, connecting and
energizing Ba
• Important roles in
connecting Bas and
MIDDLE communicating both
MANAGERS upwards and
downwards in the
organization
QUESTIONS FOR REFLECTION
• From the perspective of this theoretical approach:
– Does it make sense to separate production and
innovation – e.g. through outsourcing?
– Is it appropriate to think of (technical)
knowledge as a public good?
– Think of what you have learned yourself: how
does this model square with the learning
processes to which you have been exposed to
at school/university?
– How is this approach relevant to understanding
the competitiveness of regional clusters?
– How does information and communication
technology enable or hinder learning processes
in the four types of Ba?