NAME : VAVILLA HARI RAJAMOULY

COLLEGE NAME : BHARTIYA VIDYA BHAVANS

SERVICE MARK : HEALTHCARE SERVICES

(APOLLO HOSPITAL)
PROF : JIGNA DHARIA
 Apollo Hospitals was established in 1983 by Dr. Prathap C Reddy, renowned as the
architect of modern healthcare in India. As the nation's first corporate hospital, Apollo
Hospitals is acclaimed for pioneering the private healthcare revolution in the country.

 Apollo hospital are having 71 Hospital ,3,500 Pharmacies 90 primary Care clinic and 150
Diagnostic Center all over the India .

 The Managing Director of Apollo Hospital is Suneeta Reddy . She is also known as Asia’s
foremost Health provider.

 The founder of APOLLO HOSPITAL is Dr. Prathap C Reddy .

 PRODUCT
CORE SERVICE : The Core Service of the Health industry is to provide the
people the best healthcare Service as per their
necessities.

FACILILATING SERVICE :

INFORMATION :
1. Official Website
2. Face to face interactions

PAYMENT :
3. Cash/Cheques
4. Digital Payments
5. Plastic Money (Credit cards , Debit card)
 PRODUCT

• ENHANCING SERVICES :

 CONSULTATION :
1. Professional Doctors
2. ECG and MRI Equpiment

HOSPITATILITY :
3. Beds, Bedsheets
4. Ac rooms and General ward
5. Wifi services
6. Pharmacy (24hours)

CARETAKING :
1. Seating arrangement for Relatives
2. 24 hours available Staff (Nurses)
3. Payment Security
 Price
Apollo incurs the highest
clinician cost amongst
others, at 28%. Top hospitals
tend to bring in popular and
busy doctors in as
consultants, which inflates
this number. Whereas the
average cost incurred on all
other non-doctor employees
like nurses, administrative and
janitorial staff — was 20% of
the revenues

Cost incurred by hospitals on clinicians and other

staff members (₹ Million)
Sector Max +
Particulars Apollo Fortis NH HCG Shalby
Average Trust

Clinicians 6,501 16,391 8,868 4,490 5,898 2,114 1,243

Personnel 5,408 9,143 7,113 7,460 6,241 1845 646

 PLAC
E
Apollo Hospitals are located all over the India. The
Branches of Apollo Hospitals are in the many cities
like Mumbai, Kolkata, Hyderabad etc. The Head
office of Apollo Hospital is in Chennai. All the
modes of transportation is available to travel to
these hospitals. Apollo Hospital are almost in the
every
City /State in India. With the help of Website
Service Customer can easily make contact through Branches of Apollo Hospitals
them
Chennai :
(Madurai) (Tondiarpet) (Kilpauk) (Karur)
(Trichy) (Vanagram)

Telangana :
(Hyderabad) (Chittoor) (Nellore) (Vizag)
(Karimnagar)
Mumbai
Bangalore : (Mysore)
Ahmedabad
New Delhi
and Many more
 PROMOTION

 Advertising through the Daily News paper , Tv News Channel .

 Sakshi Tv (Telangana’s News channel) Shows the Daily count of People Cured from the Apollo Hospital.
 Billboards, Banners on the Bus stop Etc .
 Recently they Started the Marketing Mix :

1. SACH – Save a Childs Heart.

2. CURE – Extends preventive as well as rehabilitative cancer treatment to the economically backward.
3. SAHI – Society to Aid the Hearing Impaired.
4. DISHA – Distance Health care Advancement Project.
 PEOPLE
• APOLLO Currently has more than 70,000 doctors , nurses, paramedic,
clinical staff and Management
professionals to manage over 8500 beds across 64 hospitals in India and
aboard

• Along with this Apollo Hospitals has several Courses along with research
Facilitates to facilitate innovation
 PROCESS

• Apollo provides quality health care. This operation in itself involves very
established procedure and documentation.
• It is the way of undertaking transactions , supplying information and
• Providing services in a way that is acceptable to the consumers and effective to
the organizations.
• Since Service is inseparable, it is the process through a which consumers get into
interaction with the service provider.
• Process is generally formed based on the different tasks that are performed by the
hospital.
 SERVICE BLUEPRINT

PHYSICAL PARKING LOBBY CHECK-UP OPERATION THEATRE ROOM CASHIER

POST
PROCE ARRIVE AT REGISTAR AND DOCTOR OPERATIO
SS HOSPITAL GO TO ROOM OPERATIO PAYMENT LEAVE
VISITS N
N

LINE OF INTERACTION

RECEPTIONI SURGEON RECEPTIONIS

ON STAGE DOCTORS NURSES
EMPLOYEE ST S T
CONTRACT

LINE OF VISIBILITY

REGISTRATIO
INVISIBLE
REGISTRATING
SYSTEM
STUDYING THE PATIENTS N
CASE SYSTEM
 PHYSICAL
EVIDENCE
The environment in which the service is delivered and where the firm and the customer interact, and any
tangible commodities that facilitate performance or communication of the Service.
For ex : Patient examination room in a doctor’s office

MAIN PHYSICAL EVIDENCE

1. HEALTH CHECKUP PACKAGES

2. MEMBERSHIP CARDS
3. TEST REPORTS
4. PRESCRPITIONS
5. HOSPITAL INFRASTRUCTURE
6. BEDS AND EQUIPMENTS ETC