WALK-E

Innovative Elevated Greenway

by: TEAM OPTIMUM PRIDE

WHO ARE THE CUSTOMERS
● Local Government Units (LGUs)
● Non-governmental organizations (NGOs)
WHO ARE THE END-USERS
● Pedestrian
● Al Fresco diners
● Restaurant customers in queue
● Cyclists
● Joggers
THE PROBLEM YOU ARE SOLVING
● TO RETHINK THE SIDEWALK SPACE.
YOUR SOLUTION
● Product: Walk-E (smart utility)
● Features:
○ Solar Panels
○ Plant Dividers
○ Social Distancing Mechanisms
○ RFID system
VALUE PROPOSITION
● Smart Utility Revolution
● Pandemic Mitigation
● Safety and Security
● Sustainability
 YOUR COMPETITORS

1. Philippines: Epifanio de los Santos Avenue

Greenways Project

➔ The greenway is proposed to have 5-

kilometer elevated walkway along EDSA
with monitoring systems, accessible via
elevators to cater to pedestrians.
2. Dela Rosa Elevated Walkway

➔ The walkways is a network of covered

elevated pedway in Makati,
Metro Manila. With a length of 1.11
km, eateries and convenience stores
are present to dot the pedestrians to
take a quick bite/drink.
3. Ortigas Overpass

➔ Located at Pasig City, the overpass is a

320-meter elevated Plaza which features
covered walkways, wide pedestrian
areas and a fountain with a dome
● Epifanio de los Santos Avenue
Greenways Project MULTI-FEATURE
● Dela Rosa Elevated Walkway
● Ortigas Overpass
● Walk-E

EXPENSIVE NOT EXPENSIVE

NOTE: INDICATE WHERE YOUR PRODUCT IS

PRODUCT POSITIONING SINGLE FEATURE
POSITIONED COMPARED TO COMPETITORS. YOU
CAN CHANGE THE DESCRIPTION OF THE AXES.
SOME POWERFUL QUOTATIONS FROM YOUR INTERVIEWS

“A better innovative sidewalk design would help in the enforcement of various

guidelines and protocols in our community”

“I believe that a new sidewalk design will bring forth solutions to our existing
problems and those that are yet to come”
 TAM: POTENTIAL MARKET
(Philippines)

₱ 458.6 Billion

SAM: AVAILABLE MARKET

(Southern & Central Luzon)

₱ 70 Billion

SOM: TARGET MARKET

(Metro Manila & Pampanga)

₱ 10 Billion
ROUGH COST OF OWNERSHIP
CUSTOMER ROI 6% annually

TOTAL COST OF With maintenance and possible improvements of the design

OWNERSHIP throughout time, the total cost of ownership stretches up to an
estimate of ₱ 7 Billion

KEY COMPONENTS Roughly ₱ 3, 954, 730, 000.00 (Concrete, Plant Barriers &
AND SOURCING Plants, Enforcer Station, Solar Panel dividers, Disinfecting
Agents)
PROPOSED PRICE The proposed price of the sidewalk space’s design reaches up to
₱ 4, 994, 834, 000.00 (Including labor, health and safety, and
additional partnerships)
YOUR TEAM

NOTE: INSERT YOUR PHOTOS AND THE

SPECIALIZATIONS/CONTRIBUTION OF EACH
MEMBER OF YOUR TEAM.