FEASIBILITY CONCEPT

INDUSTRUC INC.

Submitted to:

Sir Jameson Bagay

Members:

Jebulan, Kevin

Abesamis, Jasper

Berdon, Brian

Dayrit, Aian

Bay, Joseph

Villar, John Daniel

I. EXECUTIVE SUMMARY

Traffic management is a major problem in a busy road inside of city in an intersection

lane. SMART Traffic light uses concepts, tools, and methodologies associated to Operational
Research and Artificial Intelligence to turn more efficient a system that controls traffic lights
at a road crossing. Current algorithms have to be more adaptive and intelligent in order to
handle ever-changing traffic situations. It means that the decision support systems should
be able to implement and handle almost real-life rules which are very similar to the human
thinking.

Our SMART System covers an algorithm called D-Algorithm this algorithm used at first
simple mathematic rules that were suitable for the purpose of lower load of intersections
but started to be outdated with the development of dense road network and increasing
number of vehicles.
The purpose of this project is to develop a series of systems model for traffic passing
through a 4-way intersection, controlled by traffic light. We will assume that arrangement of
traffic lights and road lanes is fixed and that the lights switch from red to green to amber in
a regular repetitive.

II. Marketing Aspect

a) Target Market

The target market of the proposed production of the SMART Traffic Light is the busy
intersections of Deparo, Caloocan City. One of the big problems is the poor design
of the traffic light system. Most areas don't have a viable plan for traffic signal
operation, don't have the staff to monitor traffic before and after normal work
hours, and don't conduct regular reviews.

b) Demand Analysis

Deparo recorded a total population of 98,166 persons in the 2015 Census. The
population of Deparo grew from 6,757 in 1990 to 98,166 in 2015, an increase of
91,409 people. The latest census figures in 2015 denote a positive growth rate of
3.74%, or an increase of 17,235 people, from the previous population of 80,931 in
2010.

We can assume that half the population owns a car or a transport for business thus
having a number of 49, 083 car owners. The problem with the roads in Deparo,
Caloocan is that it is heavily commercialized already thus not having the any road
 widening operations anymore and with these number of car owners, Deparo
definitely needs SMART Traffic Light.

c) Supply Analysis
d) Demand and Supply Gap
e) Maximum Capacity
f) Expected Actual Capacity
g) Market Share
h) Survey Description
i) Competitive Advantage
j) Marketing Strategies
k) Marketing Plan

4P’s

a) Product
Smart traffic lights offers a solution to the heavy traffic in the
Philippines and it innovates to provide more value to our customers and
capture more of the market attention. We are insured, licensed and
provide warranties for our work. Our high quality services and focus on
results helps us to get referrals and it also helps to build reputation.
Also, our motto is: “Efficient blip leads to happy trip” – so you’ll know
that we always innovate and find a better solution to the world that we
live in.

Our extra value added products:

 Emergency services
 Warranty services
 Continuous checkup
b) Price
Our reputation and successful marketing generates more demand than
we can handle, so it allows us to charge premium for our services. We
train our service technicians to provide the best quality that we can. So
our product is worth ₱80,000 in addition to that, we also offer exclusive
pricing options based on quantity.
c) Place
The company has offices down in Deparo, Caloocan, but walk in
customers are unusual, but we do make travel exceptions for long-term
clients and bigger projects. Our company website is the most important
communication tool, and is a place where our clients learn about our
services and make initial contact. We invest a great deal of money and
time to keep it updated and useful to our audience.

d) Promotion
Most new business comes through our website and we focus all of our
promotion efforts to drive more traffic to it. Our promotional mix is as
follows:
 Email marketing
 Walk ins
 l) SWOT Analysis

a. STRENGTHS
 NO COMPETITORS
 WIDE RANGE OF INNOVATIVE PRODUCTS
 WEB TECHNOLOGY USED FOR PRODUCT AWARENESS
 FUTURE - BASED

b. WEAKNESSES
 LACK OF GOVERNMENT BUDGET
 FREQUENT CHANGE OF SUPPLIERS

c. OPPORTUNITIES
 HEAVY TRAFFIC
 ROADS WITH INTERSECTION
d. THREATS
 TECHNOLOGY ILLITERACY
 CONSUMER BEHAVIOR
 NATURAL DISASTERS / BAD WEATHER

III. TECHNICAL ASPECT

a. SERVICE DESCRIPTION
Industrus Philippines, Inc. was established in 2018 as an engineering office in
Philippines. From then on, Industrus Philippines has become large Engineering, Procurement
and Construction (EPC) providing wide range of varieties of Traffic lights. Industrus was
made for the very purpose of selling a product called SMART Traffic Lights; in this product
our customers are given a contract regarding the project for installation of these SMART
traffic lights. Our services include Designing and maintaining Traffic Light systems, Building
Mechanical aspects for the stand of the Traffic Lights.
Typical works include:
 Designing Lay-out
 Drawing up Plans using computer aided software
 Monitoring and Installation of Services
 Negotiating Contracts with clients
b.
SERVICE PROCESS

Customer Contacting Simulation of the

Installation of the Product
Industrus for a Project Prototype

Industrus Inc. retrieves

the data and then plans Creating of the Prototype Customer Feedback
for future project.

Industrus Conceptualizes
on th given
Industrus Determines the
project.(Product Employee Feedback
Market Requirement.
Model,Process
Model,Resource Model)

c. FIXED ASSETS AND SUPPLIES

 e. SITE LOCATION ANALYSIS
Cabuyao is located 42 kilometers (26 mi) southeast of Metro Manila, at the western
portion of Laguna. It is bordered by the Laguna de Bay, the country's largest lake, to the
north (N), Calamba City to the east (E) with Barangays Uwisan (NE), Banlic & San Cristobal
(E) and Mapagong & Canlubang (SE), some portion of Silang, Cavite (Brgy. Puting Kahoy) to
the south (S) and by the Santa Rosa City to the west (W) with the Barangays Malitlit (SW),
Dita (W) and Caingin (NW) respectively. Cabuyao is 45 kilometres (28 mi) away from Santa
Cruz, the provincial capital, and 8 kilometres (5.0 mi) from the city center of Calamba City,
the chartered city and regional center of Calabarzon region.

Industrus is located on B1 L16 Narra St. Southpoint Subdivision, City of Cabuyao, Laguna. We
chose cabuyao because it is in the middle of two largest Industry cities in Laguna which are
Calamba and Sta. Rosa. We purposely Located our Business in Cabuyao so that we can persuade
Government officials from Calamba to Sta. Rosa to contact our company into creating traffic
lights on their places.
f. LOCATION MAP

g. FLOOR LAYOUT

h. UTILITY AND LABOR REQUIREMENT

The Number of workers to be employed for each job classification are 10 each with a
total of 40 workers. The Job Classifications are:
 10 Laborers for the Financial office
  10 for the Technical
 10 for the Human Resource Office
 10 for the Administrative Office
i. UNIFORM OF EMPLOYEES

Our uniform consists of blue shirt, pants and closed shoes.

IV. MANAGEMENT ASPECT

a. FORM OF OWNERSHIP

The form of business ownership is a corporation which consists of 6

owners/shareholders.

b. CAMPANY NAME AND LOGO

The name of the company is Industruc Inc.

c. VISION

We shall be a Nationwide company like no other in designing, building and delivering

technologically advanced Traffic Lights and facilities that are of exceptional value to customers.

d. MISSION

We are committed to creating a more prosperous future for our clients, for people and
for society through integrating our core capabilities and technical expertise to generate
innovative solutions.

e. COMPANY OBJECTIVES

The company’s overall objective is to develop a SMART Traffic light, which can be sensitive to
changing traffic management policy, and aim to achieve a wide range of transport and
environmental objectives in addition to minimisation of vehicle delays and stops.

f. ORGANIZATION STRUCTURE
g. JOB DESCRITION AND SPECIFICATION
Occupation
President
Vice President
Financial Manager
Technical Manager
Human Resource Manager
Description
The leader of
the company's executive group.
President often refers to
someone who is the leader of a
segment or critical part of the
overall company, rather than the
leader of the overall company
Sign documents and make
commitments for
the company for which
the company is legally liable.
Typical duties include
reviewing financial reports,
monitoring accounts, and
preparing activity reports
and financial forecasts.
Provides guidance for all
members of the team when it
comes to designing,
implementing, and updating
software.
involved with recruitment,
Specification
Strong leadership skills with the
ability to inspire people to action
through their influence.
Financial and operational
knowledge, as well as knowledge
of regulations, policy and
procedures that affect the
company.
Interpersonal Communication,
Problem Solving, Analytical
Thinking, Time Management.
Master's in Business
Administration or Finance,
Financing-course College Degree,
Competence Certificate
Bachelor's degree in computer
technology or similar field;
associate's degree with previous
experience may also be
acceptable.
Flexible schedule and strong
communication skills
Bachelor's Degree in Human

Administrative Manager
training, career development,
compensation and benefits,
employee relations, industrial
relations, employment law,
compliance, disciplinary and
grievance issues, redundancies.
plan, direct, or coordinate one or
more administrative services of
an organization, such as records
and information management,
mail distribution, facilities
planning and maintenance,
custodial operations, and other
office support services.
Resources, Business, or a related
field required
In-depth understanding
of office
management procedures and
departmental and legal policies
Familiarity with financial and
facilities management principles
Proficient in MS Office

h. EMPLOYEES SALARIES, BENEFITS, AND INCENTIVES

Position Monthly Salary (Philippine Peso)

President 192,000.00
Vice President 150,000.00
Financial Manager 65,000 – 68,500
Technical Manager 60,000 – 70,500
Human Resource Manager 58,000.00
Administrative Manager 60,000 – 70,500

Overtime
– Regular work day: plus 25% of the hourly pay rate

– Rest day, regular/special holiday: plus 30% of the hourly rate on said day

i. WORK SCHEDULE

The proposed time schedule is effective throughout the week, excluding Sunday
 Time Activity
7:00 AM Conduct Attendance
7:00 AM – 12:00 PM First half of manufacturing

12:00 PM – 1:00 PM Lunch Break

1:00 PM – 2:00 PM Start of Second Half of manufacturing

1:00 PM – 4:00 PM Afternoon Check of Local

Delivery Service
4:00 PM – 5:30 PM Last Hour and Half to Accept Service
and Prep for Store Closure
5:30 PM – 6:00 PM Final Checking to
Store Closure
(Rest of Staff Dismissal)

Absenteeism

Employees are expected to work for three-hundred sixty-five (365) days minus Sundays,
holidays, special events, or anything unexpected that may lead to a daylong suspension of work.
Employees, who are at the lower-bracket of the organizational structure, can’t be absent from
work for no more than 20% of their expected total work days. Furthering to the employees, who
are at the higher-bracket of the organization, considering the amount of responsibility they’re
given to shoulder onto, they are expected to not be absent from work for no more than 10% of
the total work days. Late comers are penalized by the three-strike one absent rule.

o 10% Absents result to a Consultation, then warning

o 15% Absents result to a Final major warning
o 20% Absents result to a Complete dismissal from the occupational seat

j. COMPANY POLICIES, RULES AND REGULATIONS

 Industrus Inc. strives to provide its customers with low-cost, yet quality-maintained
products with varying degrees of creative designs per clothes to choose from. Industruc Inc. also
sought to provide a positive working environment for its employees and customer alike.

Industrus Inc., as a whole, is committed to a continuous change for improvement and

have established these Management Policies to ensure that the aforementioned factors are met.

Employees

1. Observer Equal Opportunity in and outside the perimeters of the store. Anti-
discrimination and affirmative action is invoked to ensure and encourage
unprejudiced behavior.
2. Uncharacterized and inappropriate behavior from employees, supervisors and
staff alike, regardless of race, gender, sexual orientation and religious and cultural
belief is not tolerated within the workstation.
3. Any use of substance such as but not limited to—drugs, alcohol and tobacco
products—during work hours is strictly prohibited. Employees are allowed to
smoke in their break times, however, the act should be done somewhere outside
of the workstation and in a Smoking Area Zone.

Quality Policy

1. Regular gathering of customer feedback

2. Regular audit of internal processes
3. Prioritized Customer complaints
4. Dynamic update and monitoring of shopping software/app
5. Management reviews of audit results, customer feedback and complaints to
ensure that all aspects of the business are held in a quality standard.

V. FINANCIAL ASPECT

a. GENERAL ASSUMPTION

VI. SOCIO ECONOMIC ASPECT

a. GOVERNMENT

b. ECONOMY