NUTRACEUTICALS

IN THE NEW WORLD

I FEEL GOOD…

ALL ABOUT WELLNESS

BEFORE COVID 1 Some countries had higher usage

2 Usage was limited with high economic status

3 Physician belief was low

4 The competition was less

5 Market growth was steady

6 Some countries were slower

7 Steady increase in Turkey

8 People had variable knowledge

9 Economical boundries
WHAT HAPPENED
DURING COVID
 Every 4 out of 10
began to use
nutritional
supplements
during Covid-19
oubreak.

The usage of nutritional

supplements incread 53%
THE INTEREST IN IMMUNE SUPPORT
SUPPLEMENTS IS HIGH
THE HIGHEST INCREASE IN VITAMINS &
MINERALS AND PERFORMANCE NUTRITION
WHAT WE HAVE LEARNT…

• Dietary supplements have been shown to play key roles in supporting immune
function, but the extent to which specific supplements are associated with reduced
risk of SARS-CoV-2 infection is not known.
• Individuals taking multivitamins, omega-3 fatty acids, probiotics or vitamin D were
less likely to be tested positive for SARS-CoV-2 in three large independent cohorts
of app users.
• There was a significant protective association for vitamin D, omega-3 fatty acids,
probiotics and multivitamins in females across all ages and BMI categories within
the largest (UK) cohort. Yet, there was no association in men of this cohort. Vitamin
C, zinc and garlic supplements had no association with risk for SARS-CoV-2.
WHERE ARE WE NOW?
AFTER COVID 1 More countries and more usage

2 Usage increased and widened

3 Physician belief increased

4 Competition increased

5 Market growth increased

6 All countries had increased

7 Turkish market grew significantly

8 Knowledge among people increased

9 Expenditure shifted
MARKET SWOT
S W
• Belief in usage • Lack of evidence
• Quality increasing • Regulations
• Research expanding • Lack of control
• Wellness concept • Sources

• Growing interest • Adverse effects

• Decrease in reimbursement • Economical boundries
O • More training • Grey zones T
THE DYNAMICS OF THE NEW WORLD

• Personal care awareness is high

• More interest for wellness
• Search for more information
• Sustainability and care for the world
THE ROUTE WELLNESS GOES TO…

• Natural / clean products get their day in the sun

• More personalization
• The future is digital but…
• Under the influencers
• The rise and rise of the services
• Category lines continue to blur
THANK YOU