Health Information

Services
Tiffany Chan Hei Cheng BB905876
Themis Lei Hio Cheng SC121134
Thando Jesse Seuane BB905942
Felipe Barbosa SC022231
Vinci Ung Chi Nok SC021131
TABLE OF CONTENTS
Background
01 information 02 Research Questions

03 Methods
Data Results 04 05 Analysis

Reference 06
01
Background
Information
Themis
 Introduction
❖ LIT MEDIA

❖ Client:
➢ Macau government

❖ Aim:
➢ promote citizens living in Macau to
take the 2nd Covid vaccine
 HISB: Misleading Information

01 02 03
Epidemic Unreliable Problem
prevention sources solving
measures
➢ Could lead to fake ❏ Go to a website owned
➔ What to do, news or misleading by the government -
what not to do information >more trustful
Macau COVID-19
Macau SAR urges:
● Respect and comply with anti-epidemic measures

● Get vaccinated for better protection X

● Maintain social distancing and avoid crowd gathering

● Remember to wash your hands and wear a mask

People that are
vaccinated

JUST 1st dose 24, 089

1st +2nd dose or more 603, 338

Total 627, 427

Promote service examples
The importance of Government goals &
2nd dose expectations
❏ Maximizes your ability ❖ Expect citizens to follow
to achieve full immunity basic anti-epidemic
from the vaccine measures
❖ Goals include a high
percentage of people have
taken the 2nd dose.
Government
pressures
● Citizens are not following
the rules and regulations of
covid-19 measures
● Mainland China might gave
pressure to Macau to require
taking 2 shots of vaccine
 ?!

02
Research Questions
Felipe
 Advertising Research Questions
➢ Sources of Health Information ❖ If there are, how much do
○ Is there enough Health we TRUST in them?
Information Sources available to
Macau Public?

➔ INTERNET
➔ MAGAZINES/NEWSPAPERS
➔ TELEVISION
What about
trust?
 03
Methods
Jesse
 Methods

1 2 3 4
Data of Method Sample Demographic
collections
Survey N=68 Age: 18-100
From October 2,
conduction 36 out of 68 Gender: Male +
2022 to November 3 completed Female
(53%) Education: All
, 2022
Variables
Variables are the medical
sources of information

Website or Doctor or
Social Friends/
search health Family TV
specialist
Media Colleagues
engines

Magazine/ Application
Radio
Newspaper s
 04
Data Results
Tiffany
 R0 - Do people search for health
information?
Survey question : Have you ever searched for health or medical information on your initiatives?
 R1-What type of health information
sources people go to?
Survey question : How often are your exposed to ___ for health or medical-related information?
 R2 - How many people trust internet
health information?
Survey question : In general, how much would you trust health or medical information from ____ ?
 R2 - How many people trust internet
health information?
Survey question : In general, how much would you trust health or medical information from ____ ?
*combined sources from the internet into one
 R3 - How people use the searched health
information
Survey question : Thinking about your previous medical visits with doctors in general, have you ever searched for
or encountered health information on the Internet about your condition before going to a doctor?
 R3 - How people use the searched health
information
Survey question : How likely will you share the information you found on the Internet with the doctor?
Max.

Max.
 05
Analysis
Vinci
Analysis:
● Most of the interviewees consider internet as one of the reliable source for

medical information, second to actual doctor’s advices;

● This might cause various of problems, such as medical misinformation,

leading to ineffective in epidemic prevention;

● Examples such as anti-mask and anti-vax;

 Analysis:

● Most of our interviewees are young and old females (not middle age)

● Focus on internet information networks for the young people

● Focus on the Family and Friends of the young people (high trust)
Reference
https://www.ssm.gov.mo/apps1/PreventCOVID-19/en.aspx#clg22916
https://www.ssm.gov.mo/apps1/covid19vaccine/en.aspx#clg18772