 A written document that details the proposed venture:

› Describes the current status, expected needs, and

projected results of the new business.
› Covers the project, marketing, research and
development, manufacturing, management, critical
risks, financing, and milestones or a timetable.
› Demonstrates a clear picture of what that venture is,
where it is projected to go, and how the entrepreneur
proposes it will get there—a roadmap for a successful
enterprise.
 A business plan is a detailed programme or
roadmap outlining every conceivable aspect of
the entrepreneur’s proposed business venture
(Patricia Utton, 2001)
› Increased opportunity for success

› Development of a business mission

› Determining the main competitors

› Determining the right way of managing a

business

› Increasing stakeholders confidence

Essentials Elements of a Good
Business Plan
Guideline for preparing Business Plan
WHY FAIL?