ANALYSING THE

'FOOD DELIVERY'
SERVICE
BY GROUP 1
 I N TR O D U C TI O N

MARKETING MIX OF Z O M ATO

C O M P E T I T O R A N A LY S I S

TOPICS TO C O R E A N D S U P P L E M E N TA R Y O F F E R I N G S

BE
COVERED
GAP MODEL

R AT E R M O D E L
INTRODUCTIO
N
- Zomato, started in 2008
- Founded in Delhi
- Initally named ' Foodiebay '
- Present in over 23 countries
- Restaurant information/ Food
Delivery
MARKETING MIX OF
' Z O M AT O '
COMPETITOR
ANALYSIS
COMPETITOR
ANALYSIS
The Flower of
Service
 Onlin

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Order & cancel
Flat rate
anytime

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ADDITIONAL SUPPLEMENTARY
OFFERINGS

ADD MORE REGIONAL

D I S S C O U N T F OR STUDENTS A D D I O T I O N A L BENEFIT F O R
C U S I N E R E S TA U R A N T
REGULAR CUSTOMERS
 R ELI A B I LI TY

A SSU R A N C E

RATER
MODEL OF TA N G I B LES

ZOMATO EM P A TH Y

R ESP O N SI V N ESS
 Reliability: this factor refers to
the reliability of your service.
How consistent are you in
delivering the services you

RELIABILIT
have promised? Does the
customer trust you to and
depend on you to provide the

Y expected service or product

accurately, in a timely
manner?
 Assurance: this element looks
into the skill and ability of your
employees. How effective are
your employees in

ASSURANC
communicating their
knowledge to the customers?
Do the customers trust them to

E help them out? And can you

trust your team to do a great
job?
 Tangibles: this dimension
examines the physical aspect or
customer touchpoints of your

TANGIBLE
business such as your website,
the office setup, communication
materials, etc. Are they well-

S organized and professional and

do they align with your brand?
 Empathy: here you will take a
closer look at the relationship
between your employees and
the customer. How effective are
your employees in responding
EMPATH to customers and developing a
long-term relationship with your

Y customers? How effective are

they in empathizing with the
customer and giving them
attention?
 Responsiveness: here you will
examine how efficient your
business is in delivering a
quick service to your
RESPONSIVNES customers. Can you deliver a
quality service to your

S customer in a timely manner?

What delays are there and
why?
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The future belongs to
those who believe in
the beauty of their
dreams.
ELEA
N
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The future belongs to
those who believe in ELEANOR
ROOSEVEL
T
the beauty of their
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Free
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