Situation Analysis

SITUATION
ANALYSIS
BANGLADESH FOOTBALL TEAM

01 Being overshadowed by cricket hype.

02 Descending it’s position in International ranking.

03 Losing the glory of domestic tournaments.
04 Constantly facing defeat on international tour
1. Having many talented and hard 1.Failure of upbringing the actual
working players in all over the country. talent .
2. Lack of proper nourishment.
2.Youth's love and passion for football 3. lack of media attention

Commercialization by creating People's losing interest on

media hype and glorifying domestic Bangladesh football for continuous
tournaments failure
Problem
tfdentification
CORE ISSUE IDENTIFICATION

Failure of creating
media attention

Failure of glorifying
domestic
tournaments
Constant defeat on Failure of creating a
international football revolution in
tournaments every corner of the
failure of upbringing
the true talents from country.
all over the country
Alternative
s
 Positiv
e e
Improving fitness of the
player.
Increasing capability as they
will be well trained with
better techniques.
Negativ
Success wouldn’t be sure as
there will be only a few
Nurturing existing trained players.
players and providing Will be failed to create media
buzz
them all the facilities young generation will not be
they needed encouraged as there will be no
hype
 Positiv Negativ
e e
Existing footballers Will cost a huge amount of
money
will get attention and
young generation will Creating media buzz Footballers will be failed to
get proper nourishment and
be more passionate facilities.
about football as a This idea will be failed to
career. upbring the real talents from
all over the country.
 Positiv Negativ
e e
1.Bangladesh will find pure 1. this will cost a big amount
talents
of money.
2. Talented players who can not
show their talent lack of proper A proper talent hunt
platform, can shine through this by creating a buzz all 2. As this is a huge project
3. this will get media attention
so mass people will be over the country and so it will take a proper
management board which is
interested in football again
4. it will encourage young
nurturing the pure tough to create but not
generation and they will be talents. impossible.
willing to take football as a
profession and dream career.
5. Domestic tournaments also
be reviving their glory as there
will be bunch of new talents.
(Nurturing existing (Creating media (Talent hunt and start a
players and increase new dimension with
buzz) pure talents)
facilities)
Will cost a huge amount Will cost a huge amount Costly but will create a
of money but possibility of money but will be buzz all over the country
of success is low failed to unleash real and unleash the true
talent talents.
Young generation will Youth generation will be Youth generation will be
not be encouraged as encouraged but will be encouraged at the same
there will be no hype failed to prove their time they will be able to
talent prove their talent
The Big
tfdea
 খেলবে তু মি, জিতবে দেশ, দেখবে বিশ্ব

Introducing 'Footballer Hunter Society Bangladesh' (FHSB) under

Bangladesh Football Federation.

Monitored and owned

by BFF

With the objective of creating a football revolution in Bangladesh.

PHASE 1: PROMOTION FOR TALENT HUNT (3 MONTHS)

Promotion for Talent hunt by FHSB will create a buzz all over the
country and talented players will be able to Prepare themselves
for upcoming talent hunt.

 TVC (featuring Jamal Bhuiyan) and RDC to reach out every

corner of the country

 Official facebook page of Footballer Hunter Society

Bangladesh where people can get every update of their work.
Action
Plan
 THE ACTION PLAN

Phase -1 Phase -2
-1 Phase -3 Phase -4 Phase -5
(3 months) (6 months) (8 months) (4 months) (3 months)

Promotion for Finding talented Nurturing and Finding talented Introducing

Talent Hunt by footballer from monitoring footballer from 'Super 40' based
FHSB all over the all over the on premiere
country country League
performance and
preparing them
for International
matches
 Advertise on sports section of newspaper can draw the attention :

Advertise on sports Roadside billboard

section of newspaper can featuring Bangladesh
draw the attention. football team
PHASE -2 (6 MONTHS)

Talent Hunt :

 Selecting 240+ players by age of 16-25 from 64 districts of the country.

 In every district, selection will start from Union /Upazila level.

 Collaboration with brands like Glaxose D or Speed on these selection

campaign for create media buzz.
PHASE -3 (8 MONTHS)

Nurturing and Monitoring :

 Creating a team of Highly qualified Coaches .

 Intense training of selected 240+ and previously existing 50+ footballers.

 Providing all the necessities and facilities for high quality training. (Gym,
swimming pool)
 Fixing a effective football style (like Dutch football).

 Experimenting with different formation.

 Arrangements of frequent friendly International matches.

PHASE -4 (4 MONTHS)

Introducing a brand new domestic tournament named

'League of talents' with 8 teams consists of top 200
footballers.

PLAN-1 :
 Short video about 'League of Talents' on its official Facebook page,
Tv channels, Radio .
 Introducing 8 leaders from 8 team in sport’s programs of TV
channels, Social Media and Radio.

 Collaboration with renowned brands.

 Quiz and juggling video Contest on social media for engaging mass
people :

PLAN- Tournament -2 months

2: Live telecast of every match in two different tv channels
PHASE -5 (3 MONTHS)

SUPER 40

Introducing 'super 40' based on the

performance of League of Talents. They will be
given proper training with all the facilities for
preparing International matches and they will
be sent to attend some international friendly
matches.
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T imelin
e
Jan Feb March April May June July Aug Sept Oct Nov Dec

This program will be held every last date of the

month This program will be held every last date of

the month
Jan Feb March April May June July Aug Sept Oct Nov Dec

Inauguration

Inauguration
Monitoring &
Evaluation
Financials
FINANCIAL FEASIBILITY :
Name Average Cost (BDT)
PHASE -1
(3 months) Newspaper 250000

Billboard 200000
TVS,OVC,RDC 400000

PHASE -2 Selection campaign all over 20000000

(6 months) the country
PHASE -3 Gym 20000000
(8 MONTHS)
Swimming pool 10000000
Players Maintenance Cost 50000000
PHASE -4 TVC,OVC,RDC 5000000
(2 months)
PHASE -4 Maintenance Cost 20000000
(2 months) (tournament)

Phase -5 Intense training + players 20000000

(3 months) maintenance cost
Payment for coaches ( A 70000000
team of special coaches)
 $28,000

$23,800

YEAR 1
$4,200

$34,750
Revenue

$30,060

YEAR 2
Cost

$4,690
Profit
GROWTH (AMOUNTS IN ‘000)

$45,000

YEAR 3 $39,600

$5,400