SPHM

Social Media
Presentation
Last Update 12 January 2022

https://sphm-hospitality.wixsite.com/my-site-1
Agenda Style
01 Identification
Analyze the situation of social media users in and around the
world

02 Cloud in Hotel Industry

Industry 3.0 is the computer era and 4.0 is the Automation, Big
Data and Digitization of the Hotel Industry

03 Influencer Digital Marketing

Influencer marketing (also known as influence marketing) is a
form of social media marketing involving endorsements and
product placement from influencers, people and organizations
who have a purported expert level of knowledge or social
influence in their field.

04 Implementation in Your Hotel

Setting up the key social networking sites with your brand,
ensuring profiles have your corporate image and are relevant to
your target audience. Integrating these social networking sites
with your existing website, e.g. a link to your news pages.
Section Break
Introducing Speaker
 Our Team Style

vp.development@sphmhospitality.com
1

Facebook.com/groups/
632674314007730
Agustinus Agus Purwanto
2
@HotelSphm president@sphmhospitality.com

Freddy Pantouw Facebook.com/groups/

632674314007730
vp.marketing@sphmhospitality.com @HotelSphm

Facebook.com/groups/
632674314007730
3
@HotelSphm

Michael Cousins
 Trend Industry Hospitality
Electrical Digitalization
NCR connected Wi Fi,
to electricity, Automation and
Telephone Big Data and
Board use Essential
Switchboard Spreadsheets

Industry 1.0 Industry 3.0 Industry 5.0

Industry 2.0 Industry 4.0

Mechanical Computerize Robot

Hotel use NCR Computer use People working

Mechanical, HMS, POS, alongside
Room Rack, Reservation robots and
Guest Folio use and Office smart machines
carbonize Administration
paper and and I.P Internet
typed
Identification
On Social Media Trends
 Three Big Social Media

Social Media Statistics And Trends

75.09% 17.63% 2.99%

Facebook Networking Statistics Instagram Networking Statistics Tweeter Networking Statistics
by user by user by user
Social Media Statistics 75.09%
This a latest Statistics taken by December 2021 for All Platforms Indonesian Facebookers
use Social Media All
Platforms
Social Media Statistics 55.06%
This a latest Statistics taken by December 2021 for use a Desktop Indonesian YouTubers use
Social Media for Desktop
user
Social Media Statistics 46.37%
This a latest Statistics taken by December 2021 for use a Tablet Indonesian YouTubers use
Social Media
for Tablet user
Social Media Statistics 77.35%
This a latest Statistics taken by December 2021 for use HP or Mobile Indonesian Facebookers
use Social Media for HP or
Mobile user
Social Media Statistics Worldwide
Facebook
Facebook users is in the first
top position. 76.55%

Tweeter
Tweeter users is in the
second position 7.43%

Pinterest
Pinterest users in the third
position 6.47%

Instagram
Instagram user s in the forth
position and on the fifth
position is YouTube with
4.04%
3.85%

Let see the detail by Platform Type for Worldwide Statistics

Social Media Statistics 76.55%
This a latest Statistics taken by December 2021 for use all Platforms Worldwide Facebookers
use Social Media for All
Platforms
Social Media Statistics 43.08%
This a latest Statistics taken by December 2021 for use Desktop Worldwide Facebookers
use Social Media for use
Desktop
Social Media Statistics 43.08%
This a latest Statistics taken by December 2021 for use Tablet Worldwide Facebookers
use Social Media for use
Tablet
Social Media Statistics 43.08%
This a latest Statistics taken by December 2021 for use HP or Moblie Worldwide Facebookers
use Social Media for use
HP or Mobile
 SUGGESTION SHOULD TAKEN

After reviewing domestic and worldwide “Statistics” what we

should do?

1. Facebook is the top user.

2. Put your website link to Facebook
3. Put Botton Booking Engine into your Website to Facebook
4. Install Gate Away Payment into Facebook
5. Put the best photo image Into your website
6. Hire a Content Manager to maintain your all Social Media
7. Use Cloud Property Management System
8. Ensure your “Real Time Data” is effective and updated
Cloud in Hotel Industry
Help on Implementation Automation as 4.0
Main Benefits of Cloud in the Hotel Industry
Enhance Customer Experience
More Flexible /Agile Business mean
Means
More Cloud will offer an innovative for
Cloud offerings allow users to Enhance
Flexible / better Customer Experience by
switch applications with ease and
Customer using CRM
speed, which allows for a more Agile
efficient, innovative and cost- Experience
Business
effective business strategy.
Cloud Server
A pooled, centralized server
resouces that is hosted and
delivered over a network.
Makes it Increase
easier to Hotel Security
scale

Cloud makes easier to scale Cloud is Secure

Scalable is easier in cloud , by On the cloud, all data is mirrored
automation can help optimize sca and continuously backed up on a
secure, remote server.
 Cloud in Hotel Industry

Unlike locally installed hospitality software, cloud-based

systems are hosted by a vendor's server and give hoteliers
a single, scalable system that's flexible and easily updated.
These are just a few of the reasons the hospitality industry
is approaching a turning point in terms of cloud technology
adoption.
 Why Cloud in Hotel Industry

An added advantage of cloud computing is that it frees your

staff from their otherwise fixed terminals and lets them work
independently and even more efficiently. Being on the cloud
also means that hotel check-ins can be done from
smartphones or tablets and not only through the hotel front
desk.
Images & Contents 90%
Customer Trust

The social Media content was recently coined with the rise of social media and generally means anything that
someone has posted or shared with others. Content marketing are methods by which businesses or individuals use
their social media content to attract and retain customers or followers. Social media content models refer to the link
between social media and content-sharing that occurs online on multiple social media platforms. As a recent
development in marketing the definition of this type of activity is not yet well-understood and is still being defined.
There are different models, or methods, when it comes to sharing content and social media.

Video Special / Festive Offer

Video is an integral part of every main The special offer includes an extra
social media platform We’re a lot night's stay at the hotel for corporate
reasons why your brand needs video customers.
content on social media in this blog
post.
Photo or Image Promotion
 Images Get Your Audience’s Eraly bird promotion, Event
Attention Promotion, Low or Weak Season
 Varied Images Keep Audiences Promotion, Free Night Promotion etc.
Interested
 Images Help Your Audience
Remember Your Message
Influencer Marketing
You may set your target through
 Influencer
The Influencer Marketing
Revolution
Influencer marketing is quickly becoming one of the most powerful marketing tools, and
marketers are rapidly starting to pay attention. We sat down with Norbert Kardos, Founder and
CTO at Post for Rent, leading influencer marketing platform, to learn how public social media
data is enabling brands to perform hyper-targeted influencer marketing campaigns. Before we
jump into the interview, let’s take a look into what influencer marketing really is, and why it’s
become such an effective marketing tool.

What is influencer marketing?

Influencer marketing is a relatively new kind of social media marketing. It utilizes individuals with a
strong ‘sway’ over their followers, or those considered as experts in their niches, to promote brands’
products and/or services. The idea behind it is that consumers are much more likely to make a
purchase following a product recommendation by someone they trust/admire, than from a company’s
direct advertising. The industry is growing rapidly as brands see its effectiveness and impressive ROI
– according to Business Insider, the industry will be worth around $15 billion by 2022.

What role does online data play in influencer marketing?

With demand for influencer marketing on the rise, brands are discovering that manually searching for
the right ‘influencer fit’ is extremely difficult and time consuming. There is a high demand for
streamlined solutions (like influencer networks) to save time and enhance efficiency. So how do
these networks use public online data to find brands the perfect influencer fit?
 Description Influencer
Hashtag Discovery Audience Demographics
identifying the right influencer fit by the hashtags the an influencer’s follower demographics is another
influencers use. For example, a fitness clothing aspect from which brands can base their influencer
company may want to collect large amounts of choice. Finding the right influencer with followers from
online data from a #fitnessfreak hashtag to identify its target audience age group, location, and/or gender
the influencers regularly using this hashtag. can be a strong indicator for the right fit
.

Reach Competitor Reseach

depending on the brands may wish to look at the
campaign/brand/budget, brands may influencers their competitors are using
wish to use micro or macro influencers. in their campaigns, to either approach
By collecting online data around these influencers too, or ensure they
influencers’ number of followers, don’t use the same ones
networks can offer the right fit
 SOCIAL MEDIA

90%
Customer Trust and Peer Recommendations
We are hiring Influencer Marketing with a target 90% of
result is 90% for Customer Trust and Peer
Recommendations.
 Influencer Target Setting
Social Media Platform
Customers are 71% more likely to make
purchase based on Social Media referrals

Traditional Media Platform Desktop Platform

In traditional Platforms such as, radio and In this platform usually “blog” was
news paper be targeting by 50% targeted by 81%

Mobile or Hand Phone Platform Network Platform

In this platform, we have target 90% For Network Platform is targeted by 75%
Customer Trust and Peer Recommendation
 We are also
targting “like” or
“follow” to
engagement our
customers

These is a responsible of a
Marketing Communication and/or
Marketing Digital to update all
Platforms of Social Media

Hotel Management SPHM Hospital-

ity
 Social Media Style (chosen)
A Mobile Style
A Mobile or Hnad Phone
as base for digital
marketing platform is a
solution that supports a
variety of functions within
the realm of marketing
over the internet
B Facebook Style
The Facebook Platform is a set
of application programming
interfaces (API) and tools
provided by Facebook to third-
party developers, allowing them
to create applications to interact
with core Facebook features.
C Instagram Style
Instagram is a free, online
photo-sharing application
and social network platform
that was acquired by
Facebook in 2012.
D Tweeter Style
Twitter is an open, real-time
introduction and information
service. ... On a daily basis we
introduce millions to interesting
people, trends, content, URLs,
organizations, lists, companies,
products and services. These
introductions result in the formation
of a dynamic real-time interest
graph.
 Mobile Style
Your Company Website
Convert your Company website to mobile device.

Your Company Video

Upload your best video into your Company Mobile Device Website.

Your image
Upload only a High Resolution image in the Company Mobile Device
Website

Your Best Setting

Setting best lay out and high resolution image into the Best Lay Out of Website.

As explained in front of this presentation the target of Mobile Platform is 90%

90.00% Customer Trust and Peer Recommendations.
 Facebook Style
Your Company Paid Facebook Page
Create your Company Paid Facebook Page and Installed Button Booking Engine.

Your Video
Upload your best video into your Company Paid Facebook Page.

Your image
Upload only a High Resolution image in the Company Paid Facebook
Page

Your Best Setting

Setting best lay out and high resolution image into Company Paid Facebook
Page.

As explained in front of this presentation the target of Social Media Platform is 71%
75.03% this target is combine all Social Media (Facebook; Instagram; Tweeter; Pinterest and
Linkedin.
 Instagram Style
Your Company Instragram
Create your Icompany nstagram.

Your Company Video

Upload your best video into your Company Paid Instagram.

Your image
Upload only a High Resolution image in the Company Paid Instagram

Your Best Setting

Setting best lay out and high resolution image to the Company Paid Instagram.

As explained in front of this presentation the target of Social Media Platform is 71%
3.09% this target is combine all Social Media (Facebook; Instagram; Tweeter; Pinterest and
Linkedin.
 Tweeter Style
Your Company Tweeter
Create Company Tweeter.

Your Company Video

Upload your best video into Company Tweeter.

Your Company image

Upload only a High Resolution image in the Company Tweeter

Your Company Best Setting

Setting the best lay out and high resolution image into the Company Tweeter.

As explained in front of this presentation the target of Social Media Platform is 71%
2.95% this target is combine all Social Media (Facebook; Instagram; Tweeter; Pinterest and
Linkedin.
 Social Media Users
4,04%

Social Media Marketing

7,43% 3,85%

60% 40% 70,55%

6,47%

Man Woman
From 80% of man user are use From 62,50% of woman user are
Social Media Marketing use Social Media Marketing
 Influential
Business In
Social Media
A social media influencer is a user that has
established credibility in a certain industry or
content type that has access to a wide audience.
An influencer should have a large enough
following and the power to be able to spark a
conversation and inspire an action or change in
behavior. Companies can hire social media
influencers to help expand their social reach,
become more relatable and sponsor products or
services.
 The Influencer SOCIAL MEDIA
Marketing
Revolution
Influencer marketing involves marketing products and services with
those who have a sway over other people’s purchasing decisions.
Influencers are people who run accounts on social media that have
a large following. They typically operate within a specific niche
(e.g. wellness, beauty, food) and are perceived to be credible
experts by their fans. Influencers usually have a good relationship
with their fanbase that is based on trust and loyalty. As a result of
this, they typically have excellent engagement rates.

VALUE VALUE
Reaching customers, through Guiding the marketing path What We
Social Media Platf0orm
Do Now?
 The Influencer should be
When You Use Influencer it should be

Make sure you already have Search Engine Automation (SEO),

so that your hotel can be found on search pages on Google,
Yahoo, Bing etc.

You have used Search Engine

Automation (SEO), so that your
hotel can be found on search
pages on Google, Yahoo, Bing
etc. This is a must in
implementing influencers in
Digital Marketing. Make sure
your Digital Marketing or
Communication Marketing
understands the importance of Text Text Text Text
SEO.
Influencer Marketing Costs
For a bit of perspective, here are some potential prices for an influencer with more than 1000 followers:
An influencer with 10,000 followers could charge $100 per post. An influencer with 100,000 followers
could charge $1000 per post. An influencer with 1,000,000 followers could charge $10,000 per post.

PLATFORMS COST PER FOLLOWER COUNTS

Instagram $10 / 1000 followers
Twitter $2 / 1000 followers
YouTube $20 / 1000 subscribers
Facebook $25 / 1000 followers

$57,000 Cost Influencer Marketing Cost for that 4 top Platforms per 1,000,000
followers

75.03% 3.09% 2.95%e

Implementation
Your implementation in Hotel
 Social Media Marketing

How Social Media

Influences Purchase
Decisions

Social Media Increases the Likelihood of Purchase: Rather than

spending hours browsing items in the store or communicating with a
salesperson. Consumers turn to social media to browse the new
collection, information before making purchases. 29% of people likely to
purchase on the same day when they use social media in the decision-
making process.
 How social media affects consumer behavior to drive traffic and sales

Social media is a great platform to promote Social media posting enhances brand visibility. Users can see
your deals. 01 your products, features, and if a user follows your brand, then
they are likely to buy your products or services.

03

03 01
05 Deals: Brand Promotions:

Customer loyalty describes an ongoing

05
Loyalty
emotional relationship between you
and your customer, manifesting itself
by how willing a customer is to engage
with and repeatedly purchase from you 04
02
versus your competitors. Referral:
02
04 Increases Brand As a customer, you won’t invest your money on an
Loyalty unknown brand because of fear of fraud or quality
Your consumer is likely to share or
recommend family or friends if they issues.
like your product.
4 Top Famous Social Medias

Facebook Platform 75.03%

The Facebook Platform is the set of services, tools, and products provided by the social networking
service Facebook for third-party developers to create their own applications and services that access data
in Facebook. This Platform in the Top with 75.03% users

YouTube Platform 17.74%

YouTube is an American online video sharing and social media platform owned by Google. It was
launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is the second most
visited website, right after Google itself.. This Platforms in Second Top with 17.74% users.

Instagram Platform 3.09%

The Instagram Graph API allows users of your app to access data in their Instagram Business and
Instagram Creator accounts. The API can be used to get and publish their media, manage and reply to
comments on their media.

Twittter Platform 2.95%

Twitter is an open, real-time introduction and information service. On a daily basis we introduce millions to
interesting people, trends, content, URLs, organizations, lists, companies, products and services.
 Consider to Set in Your Platforms
Green Hotel
85% Develop a Green
Hotel
A green hotel is a hotel that focusses on sustainability
in its business practices.

Locaton
70% Set your location is
The people use search location to find your business searchable
place.

65% Wi-Fi
Guest need free Wi – Fi, either for Business or private
uses Provide free Wi-Fi

55%
On the social media marketing, a brand can set up its Setting
identity on whatever platform it chooses, and as time
passes and its follower. Your Platforms

40%
People to download image for their broadcast to a
friend Download
Give access to
download
 Invest In So-
cial Media The Influencer Mar-
keting Revolution
Social media marketing is a digital marketing
strategy that uses channels like Instagram,
Facebook, Tweeter, YouTube, and other
platforms to engage with audiences. You can
use it for almost everything. From employing
influencers to gush about your brand and
products to creating online communities to
leveraging it as a platform for your customer
service operations, the possibilities are virtually
limitless.
Professional influencer marketing services pricing

Aggressive Plan
A Professional Influencer Basic Plan Market Leader Plan

$1,800 / $3,000 / $4,200 /

At a fundamental level, influencer marketing
is a type of social media marketing that uses month month month
endorsements and product mentions from
influencers–individuals who have a dedicated
social following and are viewed as experts In-depth Target Au- Content Content
within their niche.colors, photos and Text. dience Research

Creative Brief and Content

Strategy Develop- Content
ment Content
Content
Influencer vetting,
contacting, and hir- Content
ing Content

The Lowest Cost Content

Content

Text Here
Text Here
Let’s Start Your Social
Medias
 Our General Information

Our Hotel
Our resort hotel is a hotel which often contains full-sized luxury facilities with full-
service accommodations and amenities. We attract both business conferences and
vacationing tourists and offer more than a convenient place to stay.

Our Amenities
Our Resort is more than just a hotel. We offer a wide array of services and
amenities to make your time with us as comfortable and relaxing as
possible. It’s your vacation—enjoy it!
Select Your Platforms
Facebook Platform
A Facebook Page is used by brands, businesses, organizations,
public figures and other entities to establish a public presence.

YouTube Platform
Search for and watch videos, Start a YouTube channel and upload
videos, Like/Comment/Share other YouTube videos
Subscribe/Follow other YouTube channels and users , Create playlists to
organize videos
Tweeter Platform
Research hashtags relevant to your location, industry and
products and add up to two of them per tweet, where appropriate.

Instagram Platform
Photo and Video Sharing/Viewing, Editing capabilities with filter options
Captions with @ tagging and hashtags, Instagram Stories, Company
/Organization Brand Building

Linkedin Platform
You can export LinkedIn contacts to a spreadsheet with emails,
so you can do an outreach email LinkedIn has not only
professionals
Use The Influencer
Marketing Revolution
Influencer marketing is a revolutionary marketing concept
that is shaping the way that fashion is shared and
interpreted worldwide, with over one million influencers
identified.

Use high resolution photo to Use best video in your

influence your followers company website, to attract
your follower interest.

Up load high resolution Up load the best video to

images, to get like from your YouTube, to get like from
followers. your followers.
 Choose Your Influencer
Nano-influencers
10,000 followers or fewer, like mommy blogger Lindsay
You have to decide which influencer Gallimore (8.3K followers)
There four types of influencer marketing, one is
your best cost and follower for your hotel. Micro-influencers
10,000 to 100,000 followers, like lifestyle blogger Sharon
Mendelaoui (13.5K followers)

Macro-influencers
100,000 to 1 million followers, like food and travel creator
Jean Lee (115K followers)

Mega-influencers
1 million+ followers, like TikTok star Savannah LaBrant
(28.3M followers)
 Process Social Media to Sales
Drive brand awareness

1 Reach more people to increase the likelihood of your brand getting

seen by the right people. Create demand for your products

Acquire leads and customers

2 These are paying customers, or at least their emails, which you

can nurture into sales.

Network to form partnerships

3 Engage with influencers or like-minded brands for influencer

marketing or co-marketing campaigns.

Build a loyal following

4 Grow an engaged audience that wants to hear from you; don’t

inflate your follower count with fake or bought followers.
 Facebook Ads
One of the Mass Media promotion channels for your hotel is through Facebook Ad, especially in 2022, although the
prospects are not very good, this is a very good opportunity to always remind your customers.

To provide an idea for installing Facebook Ad, hereby Hotel Management SPHM Hospitality makes a guide in the
form of this short presentation.

Even though your hotel is temporarily without guests or is temporarily closed, your hotel promotion should still be
carried out in order to keep getting a good chance when the hotel reopens.

This kind of promotion should be very supportive of the Regional Government with funding by providing incentives
for promotion on Facebook Ad for hotels in their regions.

For hoteliers, especially those dealing with hotel promotions. Don't be pessimistic for the future and keep doing
promotions during this Corona Pandemic.

For policy makers or General Managers, encourage your marketing officers to keep on promoting.
1. See what type of audience you want to target.
2. Choose the template you think is best suitable.
3. Mix and match headlines with the description.
4. The content in [brackets] is variable. Modify it as
per your requirements.
5. Start running Ads!

We recommend you to be dynamic in publishing Ads.

Don’t stick with one template in all your Ads.

Using these templates with a touch of your creativity

will work wonders.
 Stay Away but Feel Like Home at Hotel Avalanche Primary Text

Templates of
Facebook
Ads
Facebook ads content is
categorized into:

● Primary text which is

mandatory
● Headline & Description
of which both are
optional Hotel Avalanche
Headline
Exclusive deal starts today!
Enjoy luxurious facilities, relax and create Book Now
memories! Description

1. “Book Now” must linked to “Booking Engine”

2. “Description” must linked to the detail of the Guest room.
3. “Headline” link to situation of the guest room.
Example of Facebook Ad
Enjoy the Christmas at Sun Paradise Hotel Enjoy the Nyepi Day at Sun Paradise Hotel

Spend quality time with your loved ones!

Get Offer Book Now
Avail 10% discount on early Book Direct and get 15%
booking. off

Festive Ads
Examples
2023 NEW YEARS EVE!
Eat. Sleep. Beach. Repeat!

Book your stay at Hotel Avalanche

and experience the best of the town!
Get Offer Enjoy your Summer Holidays with
Everything at one place! Hotel Avalanche Book Now
Book now and save [20%] Get upto 10% discount
discount!

Festive Ads
Examples
 Google Ads

Google Ads (formerly Google AdWords) is an

online advertising platform developed by Google,
where advertisers bid to display brief
advertisements, service offerings, product
listings, or videos to web users.
How to use these templates?
1. Identify the type of Ad you want to do.
2. See what type of audience you want to target.
3. Choose the template you think is best suitable.
4. Mix and match headlines with the description.
5. The content in [brackets] is variable. Modify it as per your
requirements.
6. Start running Ads!

We recommend you to be dynamic in publishing Ads.

Don’t stick with one template in all your Ads.

Using these templates with a touch of your creativity will

work wonders.
Types of Ads we will cover are:

Google Search Ads Google Display Ads

Templates of
Google
Search Ads
Few examples of how to use the
templates:
 Searching for a Hotel
at Bali?

Templates of Headlines

Google Display
Ads
Book your stay now at Hotel Avalanche enjoy its exclusive
Description
benefits. Description
Book Now
Sun Paradise Hotel
 Templates of
Google Display
Ads

Book your stay now at Hotel Avalanche

and enjoy its exclusive benefits.

Sun Paradise Hotel Book Now

 Tweeter Ads

Twitter Ads are the perfect complement to organic

content strategy. The promoted, paid content you create
in your campaigns will appear as Promoted Ads and/or
Follower Ads — all exposed to a broad audience of your
choice for increased exposure and visibility. It's easy to
get started.
Promoted Account

• Appear on Twitter.com within the “Who to

follow” sidebar, and on mobile apps
within the “Discover” section

• $25K monthly minimum spend

• Target users based on:

• Interests (e.g., burgers,

snowmobiles, etc.)

• Geographic location (by country

level; DMA targeting available for
U.S. only)

• Cost-per-follow (CPF) cost model

Promoted Tweet
• Visible in user timelines and search results

• $25K monthly minimum spend

• Target users based on:

• Followers and/or follower look-alikes

(based on who users follow)

• Geographic location (by country level;

DMA targeting available for U.S. only)

• Keywords (within user search

results only)

• Device (desktop, iOS, Android,

Blackberry)

• Cost-per-engagement (CPE) cost model

• Engagements = clicks, RTs, @replies

and favoriting a tweet
Promoted Trend

• Appear on Twitter.com at the

beginning of the top 10 trend list
and on mobile apps within the
“Discover” section

• $120K daily spend required

• 24-hour period of ownership

• Target users based on country

only
 YouTube Ads

Youtube advertising means advertising on Youtube, the

online video-sharing platform, promoting video content,
or in relevant search terms in Youtube Search. ... In
Youtube advertising, companies can utilize its many
video ad formats or use it in part with display
campaigns.
Available Ad Types at
YouTube
In-stream Ad Formats
In-display Ad Formats
In-search
Ad Formats
 Instragram Ads

Instagram is a mobile photo-sharing social application

that allows users to easily take photos, manipulate them
with filters and then them upload to multiple synced
social platforms. Users can follow each other, like
photos, comment and tag other users in photo captions.
Like Twitter, users can also search for topics with
hashtagged phrases.
 Anatomy of Instagram
App: Web:
 Setting up your privacy settings

Blocking a user Privacy Toggle Deleting a comment

 Review and Audit Your Social Media
And Your Booking Engine
Instagram is a mobile photo-sharing social application
that allows users to easily take photos, manipulate them
with filters and then them upload to multiple synced
social platforms. Users can follow each other, like
photos, comment and tag other users in photo captions.
Like Twitter, users can also search for topics with
hashtagged phrases.
OTA
Analysis
To make the most out of connected
OTAs, you need to have the right
DISTRIBUTION of the rooms, at the
right prices to sell the right room to
your guests.
Select OTAs wisely

Limiting yourself to fewer OTAs gives you

fixed online visibility; thus losing several
booking opportunities for you. So, ALWAYS
consider listing your hotel on more than 8
OTAs.

Keep the following things same on all

OTAs:
Total rooms Star
rating Room
types
Cancellation
policy
Check-in &
check-out time
Keep your hotel's photos on
OTAs
Good hotel photos will help your guests in
exploring your hotel more, thus resulting
in faster bookings.

What should you do?

Improve your rankings and quality score
by posting high- quality pictures on your
connected OTAs.

Ideally, you should add MORE THAN 25

pictures of your hotel on all the OTAs.

Of which, DO consider adding at least

4 high-quality pictures per room.
Same room types
across all OTAs

Not maintaining similarity of room types on

all OTAs can create confusion among your
guests and hamper their experience.

What should you do?

ALWAYS show the same room types across
all the OTAs.
Rate Parity

Not keeping the same rates on all

OTAs can get you warnings or ban
notice from the OTAs. This even
affects your OTA rankings.

What should you do?

Maintain effective rate parity
to improve rankings and get
more bookings.
Seasonal and weekend rates
Adding weekend and seasonal rates is useful to
gain potential customers. So, automate these
rates effectively with yield management.

What should you do?

INCREASE your rates during high-peak seasons
like weekends and vacations. And, DECREASE
them during off-peak seasons.

This will ensure constant revenue generation

at your hotel even during the low-peak
seasons.

DO get a fully-featured channel manager

to optimise yield management strategies.
Keep your inventory
bookable
Keeping your inventory open on OTAs will
get you advance bookings. This will even
improve your rankings on the OTAs.

What should you do?

Keep your hotel's inventory open for the
next 12-24 months, Because this will rank
you better and get more bookings
comparatively.

Additionally, you will also get more

bookings on an advance basis from
guests.
Offer discounts and free
items on OTAs
Doing this will make you more
preferable over your competitors, and
will even help you upsell your extra
services and amenities.

What you should do?

Run regular promotions on the OTAs to
increase the number of bookings.
Optimize your OTA ranking

Bad ranking on the OTAs =

losing many bookings. So,

What you should do?

Get more positive reviews and
respond to them.
Write proper content in
your listing. Maintain your
rate parity.
 Booking Engine Analysis
An online booking engine is your
key to commission-free direct
bookings. A booking engine reduces
your dependency on OTAs, thus
earning you higher revenue, against
lesser
efforts.
Offer discounts, packages
and promotions on booking
engine

Offering such exciting deals and

discounts will compel your lookers to
directly book with you. This will help
you in getting commission-free direct
bookings.

What you should do?

Set up discounts, sell packages or run
promotions to attract more guests to
book with you.
If your current booking engine does
not support creating packages and
promotions, you should consider
getting a new one.
Keep best hotel pictures on
the booking engine page
Photos act as a “social proof” for your guests.

High-quality pictures will provide your website

visitors with a 360-degree virtual tour of your
hotel. This will give them a clear idea about
your hotel's location and environment.

What you should do?

Post effective pictures of your hotel to make
your guests book faster with you.

You should add a minimum of 4 high-quality

photos per room. DO consider keeping photos
of your hotel's exterior, interior as well as your
location.
Display hotel amenities

Doing this helps your guests to know the

kind of facilities you provide. This can
make their stay experience better.

What you should do?

HIGHLIGHT your hotel’s amenities on
your booking engine.
Add various widgets on your booking
engine to do this, which will convert your
lookers to bookers.
Show directions to your property

This makes it easier for your guests

to locate you.

What you should do?

ALWAYS show clear instructions to
reach your hotel on your website.

Embed “Google Maps” directions on

your hotel’s website.
Bookings and review
notifications
Showing notifications of recent
bookings and reviews will engage
your booking engine visitors, and
make them book faster with you.

This will build a trust factor between

you and your guests.

What you should do?

Highlight reviews on your booking
engine page. Opt for a booking
engine that displays such reviews and
booking notifications on a regular
basis.
Match with website look
and feel
MAKE SURE your booking engine
has a similar look and feel as your
website. This will help in attracting
more visitors to book with you.

What you should do?

Enhance your hotel bookings by
creating a seamless browsing and
booking experience for your
website visitors.
Hotel Website Analysis
Good performing hotel
websites will in turn
improve your hotels’
ranking and visibility on
Google. So, a timely
analysis of your website
performance is essential to
get higher sales as well as
better guest experience.
Website page loading time
Having fast page loading time would improve your
website performance, SEO and guest booking
experience.

What you should do?

 MAKE SURE your website loading time is
not more than the loading time i.e. 2-5
seconds.
 In case your website loading time is higher then
contact your website designer and improve its
performance.
Easy booking procedure
Your website is the first step towards a great
experience for your guest. So, receive commission free
bookings by giving an easy booking procedure to your
them.

What you should do?

Ensure to offer a seamless browsing and
booking experience for your website visitors.
Focus on:

“Book Now” button should be visible even while

scrolling down.
DO add appropriate CTAs.
Consider adding more information on your
homepage related to your hotel like rooms,
galleries, offers and more.
Optimize SEO keywords for better website
performance. Increase your backlink ratio.
Mobile-friendly (Responsive)
hotel website
Having a mobile-friendly hotel website will enhance
your guests’ experience and get you more bookings.

What you should do?

Ensure that your website is mobile-friendly for
optimal user experience.

Make sure it loads faster and perfectly on a

mobile device.
Broken links on hotel website

Broken links on your hotel website will hamper

your guest experience and bookings .

What you should do?

Keep a regular check on your website
performance to increase visitors and bookings.
Also, ensure that your hotel website does not
have any broken links.
High-quality photos on the website
High-quality photos acts as a piece of social evidence and
converts your website lookers to bookers. It gives your
guests a clear idea of what to expect when they arrive at your
hotel.

What you should do?

Highlight enough good pictures of your hotel on your
website.

Showcase them what you exactly offer at your hotel be it

rooms, amenities, extra services etc.
TripAdvisor reviews and awards

TripAdvisor reviews and awards play a huge role in

convincing your lookers to book with you.

Displaying such reviews allows your guests to choose as well

as compare multiple hotels’ and thereby enhance more guests.

What you should do?

Highlight the reviews received via TripAdvisor.

Also, create a sense of trust in your guest through these

reviews.
Exit popup offer

Exit popup helps in increase booking opportunities from

your website by attracting the looker to book with you.

What you should do?

Create effective exit popups on your hotels’ website to
attract more guests.

Offer discounts or promotions that will compel your

guests to stay and explore more.
Website security
Security is an important aspect, which ensures that
your website protects the data it stores and that no
personal data of your guest is compromised.

What you should do?

Ensure that your website is trustworthy so your
bookers can book with you without hesitation. For
this,

Add SSL to your website - this will help you

get good rankings on Google.

MAKE SURE your site is secure from any

hacking attempts.
Website visitor tracking
Visitor tracking enabled via Google Analytics will help
you to understand your booker's behaviour and run
relevant promotions to get more bookings.

What you should do?

Track your visitors and their behaviour on your
website.

P.S eZee’s booking engine is integrated with Google

Analytics. Start NOW!
MAKE SURE you actively reply to all reviews received on any website in order to gain more trust of
your guests. Also,

Consider approaching your guests for reviews.

Try responding regularly to the reviews you get on TripAdvisor, Booking.com and more.

Tip:
Collect, track, reply and analyze the reviews you get from all sites at a single place using eZee's
Reputation Management System.
Google Business Listing Analysis
Listing your hotel on Google Business helps you to
improve your property's ranking as well as
showcase your hotels' presence online.
If your business presence is on Google consider that it is showcased everywhere. So, it is
IMPORTANT for you to consider listing your hotel on Google Business.

What should you do?

Always maintain a good brand image of your business.

ALLOW your guests to easily locate your presence on Google.

Let them check your hotels' rates, reviews, availability and much more.
Metasearch Analysis

Metasearch allows guests to compare your

hotel rates from various online travel agencies
(OTAs) and other booking sites, all in one
place. Such analysis will improve your online
presence and increase direct bookings.
Bookable via Booking
Engine on TripAdvisor
TripAdvisor Instant Booking Program helps to improve your
online presence and gets you direct bookings as well.

What should you do?

MAKE SURE your guests are able to book directly with you
from TripAdvisor to increase several booking opportunities
for your hotel.

Enroll for TripAdvisor Instant Booking Program easily

through eZee.
Bookable via Booking Engine on Google
Hotel Ads

Stats say:

75% of guests start searching for hotels from

Google. So, through Google Hotel Ads get a chance to
easily increase your direct bookings.

What you should do?

Be visible on the world's largest search engine
through Google Hotel Ads.

Get started NOW with Google Hotel Ads campaign

through eZee; an authorized Google Hotel Ads
integration partner.
Bookable via Booking Engine on
Trivago

Similar to TripAdvisor, it is advisable to be

bookable on Trivago as well. This will improve
your hotel’s visibility and direct bookings.
Thank You
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