Communications

The Communications bouquet

Course Trimester Faculty

Advanced Negotiations IV Madhavi Gokhale

Intercultural & Strategic V Papiya De

Communication

Storytelling in Business V Santana Pathak

Communication and VI Madhavi Gokhale

Leadership through Literature

Persuasive Communication VI Santana Pathak

Intercultural & Strategic Communication
(Trim V)
Intercultural
 10 sessions
 Objective: When crossing boundaries
(real & virtual) is routine, cultural
intelligence (CQ) becomes a vitally
important aptitude and skill
 Manage yourselves and manage teams in
a globalized environment by recognizing
cultural barriers and understanding
norms
 Intercultural negotiations
Strategic
 10 sessions
 Objective: An insight into
organizational communication to
address the need of stakeholders
 The strategic intent behind
organizational messages
 Communication as a tool of change
management
 External communications: media and
investors
 M&A Communication
 Crisis Communication
Hurdles

 Group Assignment: 20 marks (asynchronous)

 Group Presentations: 20 marks
 End-semester examination: 40 marks
 DCP: 20 marks
Trimester IV:
Advanced Negotiations: Your
backpack for the post-MBA
journey
Dr Madhavi Gokhale
Remember your last journey?
That was just for starters…

 In-depth discussions: Personality and abilities,

communication
 Insights into sub-texts: Emotions, cognitive biases,
ethics, gender issues
 Walking the talk: Practicing difficult scenarios and
multi-issue negotiations
Prizes for packing well…

 Group assignment: 20
 Group presentation:
30
 Individual
assignments: 30
 DCP: 20
Trimester VI: Communication
and Leadership through Literature
 Why is Literature on the menu of a B-
school?
 Communication and Leadership: Complex and abstract
concepts, difficult to pin down
 Literature: enriching perspectives on the human spirit and
condition, diversified reading
 Traditional approach: Bundling of skill-sets
 Unconventional: Bring in ambiguity, contradictions,
variety
What we did this year…
And some more…
Just desserts
100% internal evaluation
 Using Logos and Pathos in Debates
 Creating your own Lit Bit
 Crafting your own manifesto
And of course….
 Class Participation
Storytelling for business leaders (Trim
V)
Prof Santana Pathak, SBM, NMIMS
Why storytelling?

 It is a leadership skill

 Storytelling is an ancient art that can be re-interpreted and applied to the modern
business context

 Storytelling is effective across audience categories

Objectives of the course

 Learn to select appropriate tool and techniques of storytelling

 To analyse and apply effective stories/narratives contextually to diverse business

domains
Evaluation (ICA)

 Presentation on a master storyteller

 Visual narratives
 Role plays
 Brand stories
Persuasive Communication
Prof Santana Pathak, SBM, NMIMS
Why persuasion?

 It is a leadership skill

 Persuasive tools are both ancient and modern, proven and re-interpreted

 Aids personal as well as organizational leadership

 Builds charisma and credibility

Frameworks of Practice of Applied
Persuasion Persuasion Persuasion

Industry
Ancient Personality
Exercise

Master
Modern Speeches persuader

Marketing Scrapbook

Art & Case Analysis

Advertising

Organization
Evaluation

 Presentation on master persuader

 Industry project
 Role plays
 Individual assignment
For additional details:

 Papiya De: papiya.de@sbm.nmims.edu

 Madhavi Gokhale: madhavi.gokhale@sbm.nmims.edu
 Santana Pathak: santana.pathak@sbm.nmims.edu

 Thank You