INTRODUCTION OF

AMAZON
AMAZON WAS FOUND BY JEFF BEZOS FROM GARAGE IN
BELLEVUE, WASHINGTON ON JULY 5TH , 1994.

 AMAZON.COM IS THE WORLD’S LARGEST ONLINE RETAILER

AND A PROMINENT CLOUD SERVICES PROVIDER.

AMAZON WEB SERVICES “ AWS” IS A COMPREHENSIVE ,

EVOLVING CLOUD COMPUTTING PLATFORM.

AMAZON IS AN AMERICAN MULTI NATIONAL ELECTRONIC

COMMERCE COMPANY.
 HOW AMAZON
STARTED
•AT THE BEGINNING AMAZON STARTED
AS AN ONLINE MARKET PLACE FOR
BOOKS.

•BUT LATER IT EXPANDED TO SELL

ELECTRONICS SOFTWARE , VIDEO
GAMES , FOODS, TOYS , JEWELLERY ETC.
SOURCE OF REVENUE
•AMAZON MAKES MONEY THROUGH ITS
RETAIL, SUBSCRIPTIONS AND WEB SERVICES
, AMONG OTHER CHANNELS.

•RETAILS REMAINS AMAZON’S PRIMARY

SOURCE OF REVENUE , WITH ONLINE AND
PHYSICAL STORES TOGETHER ACCOUNTING
FOR THE BIGGEST SHARE.
SWOT ANALYSIS OF AMAZON

A. STRENGTH
• STRONG BRAND NAME
• BRAND VALUATION.
• CUSTOMER- FOCUSED.
• DIFFERENTIATION AND INNOVATION.
• COST LEADERSHIP.
• LARGEST MERCHANDISE SELECTION
B. WEAKNESS OF AMAZON

 EMPLOYEE MORALE
 SELLER RELATIONSHIP
 QUALITY FOCUS
 WORK CULTURE
 PHYSICAL PRESENCE
C. OPPORTUNITIES OF AMAZON

 PODCASTING
 PACKAGE DELIVERY
 AMAZON FRESH
 AMAZON’S SMALL BUSINESS ACCELERATOR
 FOOD INDUSTRY
D. THREATS OF AMAZON

 COUNTER FEITS GOODS

 GOVERNMENT REGULATIONS
 ANTI TRUST INVESTIGATIONS
 QUALITY CONTROL.
 RIVALRY
THANKS

DICKSHA
BCOM
SEM-3RD
SECTION - B
ROLL NO. 1161