Professional Documents
Culture Documents
• Invincibility in defence
• Need to attack to win
• Hallmarks of a great strategist
• Evaluating chances for victory
Chapters
1. Detailed Assessment and Planning ( 始计 )
2. Waging War ( 作战 )
3. Strategic Attack ( 谋攻 )
4. Disposition of the Army ( 军行 )
5. Forces ( 兵势 )
6. Weaknesses and Strengths ( 虚实 )
7. Military Maneuvers ( 军争 )
8. Variations and Adaptability ( 九变 )
9. Movement and Development of Troops ( 行军 )
10. Terrain ( 地形 )
11. The Nine Battlegrounds ( 九地 )
12. Attacking with Fire ( 火攻 )
13. Intelligence and Espionage ( 用间 )
Invincibility In Defence
• 4.1 Sun Zi said: Those who were skilful in warfare
ensured that they WOULD NOT BE DEFEATED, and
then WAITED for opportunities to defeat the enemy.
• 4.2 The ability to prevent defeat depends on
oneself, while the opportunity for victory depends
on the enemy.
• 4.3 Those who are skillful in warfare can ensure
that they will not be defeated by the enemy, but will
not be able to ensure victory over the enemy.
Invincibility In Defence
• 4.23 As such, a victorious army ensures that it
will win before going into battle.
• 4.24 A defeated army engages in battle first
and then looks for victory.
Need To Attack To Win
• 4.5 Those who are not able to win must
defend.
• 4.6 Those who are able to win must attack.
• 4.7 Defend when forces and resources are
inadequate.
• 4.8 Attack when forces and resources are
more than abundant.
Business Application
Be Invincible
build strength that can take advantage of opportunities
1. Secrecy in defence
2. Creativity in offence
– Able to create the element of surprise and
unpredictability
4.11 As such, he is not only able to ensure the greatest security for
himself, but is able to secure the most complete victory (against the
enemy).
Business Application
The importance of Secrecy in Business
The Colonel's own handwritten recipe is
tucked away in a safe equipped with two
combination locks at KFC headquarters,
with portions locked away in safe deposit
boxes at undisclosed locations.
Scope of Operation
• Operation structure and
function
Chances of Victory
• Profit; growth; market
share
The BIG DATA Era
use data to plan overwhelming advantages
4.35 “ the person adept at warfare is able to
command and direct his troops to fight like the
accumulated gush water that plunges down
mercilessly from thousands feet high. Such is the
disposition of a powerful and victorious army”
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