Marketing

Plan for

JasLi
Trading
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Section 1:
Executive Summary

2
 Wh
at
Liquefied PG
is L
?
Petroleum
G as
either propane or butane or
a mixture of both.

These gases occur naturally in crude petroleum

or natural gas.

SECTION 1: EXECUTIVE SUMMARY 3

 Click icon to add picture

Add a footer 4
 In the philippines, lpg is essentially a
mixture of

Propane
40%

Butane
60%

SECTION 1: EXECUTIVE SUMMARY 5

 JasLi Trading
• Owned by Mr. Jason R. Lim and
Mrs. Liza D. De Castro
• Started on 2003
• Sole Proprietorship Registered
• With regular customers around Lipa City
• With four workers
• Dealer of Island Gas Corporation and Royal Gas
Corporation
SECTION 1: EXECUTIVE SUMMARY 6
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Section 2:
Business Review

7
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SECTION 2: BUSINESS REVIEW

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Section 3:
Situational Analysis

9
 EVIRONMENTAL ANALYSIS FR
PESTLE ANALYSIS

P OLITICAL
ECONOMIC
S OCIAL
TECHNOLOGICAL
LEGAL
ENVIRONMENTAL
SECTION 3: SITUATIONAL ANALYSIS 10
 EVIRONMENTAL ANALYSIS FR
PESTLE ANALYSIS
POLITICAL - LPG is a petroleum gas and is therefore regulated
by National Energy Regulator (NERSA). So, they’re supposed to
maintain a firm standard of the laws set out by NERSA.
ECONOMIC - Economic conditions have the highest influence
on a business regardless of what trade it is in therefore, the
global economic growth contributes the global consumption of
gas.
SOCIAL - JasLi Trading addresses gap between the business and
the customers by providing services that could develop bond and
good relationship.
SECTION 3: SITUATIONAL ANALYSIS – PESTLE ANALYSIS 11
 EVIRONMENTAL ANALYSIS FR
PESTLE ANALYSIS
TECHNOLOGICAL - JasLi Trading allowed social media for
interactive engagement with the consumers to help increase the
market.
LEGAL - JasLi Trading follows policies and regulations
mandated by the law in business, health, safety and consumer
aspects. Business permits should be updated annually.
ENVIRONMENTAL - Seasons has huge impact in the demand
of LPG. The increase in demand is higher in cold season
compared to Hot season.
SECTION 3: SITUATIONAL ANALYSIS – PESTLE ANALYSIS 12
 KEY FACTOR FOR SUCCESS FR
SWOT ANALYSIS

INTERNAL FACTORS
STRENGTH WEAKNESS

EXTERNAL FACTORS
OPPORTUNITY THREAT

SECTION 3: SITUATIONAL ANALYSIS 13

INTERNAL FACTORS FR
STRENGTH WEAKNESSES
• Exact weight (11kg) • No other branch or LPG store.
• Fast delivery • Shortage of skilledworkforce.
• Free delivery
• Available all time
• Customer- Centric Relationship
• Accessible location
• All products are safe

SECTION 3: SITUATIONAL ANALYSIS – SWOT ANALYSIS 14

EXTERNAL FACTORS FR
OPPORTUNITIES THREATS
• To be an authorized buyer directly to Direct Competitors:
the refilling plant • Other LPG Dealers
• Lesser price compare to other Indirect Competitors:
competitors. • Lightweight LPG (EC Gas)
• Increase market • Charcoal sellers
• Opening up new markets particularly • Electric stoves
in Tanauan

SECTION 3: SITUATIONAL ANALYSIS – SWOT ANALYSIS 15

 MARKET SEGMENTATION FR
GEOGRAPHIC

Marawoy, Lipa City Payapa, Lipa City

Dagatan, Lipa City Pangao, Lipa City
Sabang, Lipa City Latag, Lipa City
Inosluban, Lipa City Agoncillo, Batangas
Bugtong Lipa City NasugbuBatangas
Kayumanggi, Lipa City San Jose, Batangas
Sto. Toribio, Lipa City etc…
SECTION 3: MARKET SEGMENTATION 16
 MARKET SEGMENTATION FR
DEMOGRAPHIC

Target Market
• 2003- Neighbors
• Late 2003- Sari-sari Store, Eatery
• 2005- Canteens, lomi Houses
• 2008- Fishball carts and House borders
• 2018- Fellow dealers
• Following years- Restaurants and Laundry
Shops
SECTION 3: MARKET SEGMENTATION 17
 Sari-Sari Store FR
Imelda’s Store (Dagatan Lipa City)
Lorna and Rey’s Store (Dagatan Lipa City)
Shirley’s Store (Dagatan Lipa City)
Aileen and Jojie’s Store (Levitown, Marawoy)
Linda’s Store (Marawoy, Lipa City)
Ka Pilo’s Store (Marawoy Lipa City)
Tatang’s Store (Payapang Labak)
Ka Rene’s Store (Marawoy, Lipa City)
Levoi’s Store (Dagatan, Lipa City)
Norma Topado’s Store (Dagatan, Lipa City)
Pusil store (Pusil, Lipa City)
Mama Len’s Eatery (Marawoy, Lipa City)
Delia’s Eatery (Villa San Jose, Marawoy)
SECTION 3: MARKET SEGMENTATION 18
 Eateries FR
Minda’s Goto (Levitown, Marawoy)
New Goto Leviton (Levitown, Marawoy)
Lani’s Eatery (Villa San Jose, Marawoy)
Marikit’s Eatery (Villa San Jose, Marawoy)
Angie’s Eatery (Villa San Jose, Marawoy)
Ka Ompong’s Eatery (Villa San Jose, Marawoy)
Tapsilogan (Levitown, Marawoy)

Canteens
Bugtong Canteen (Bugtong, Lipa City)
Inosluban Canteen (Inosluban, Lipa City)
Ladecco’s Canteen (Sabang, Lipa City)

SECTION 3: MARKET SEGMENTATION 19

 FR
Lomi Houses
Torres’s Lomi House (Pusil, Lipa City)
RD24 Lom House (Marawoy, Lipa City)
Aida’s Lomi House (Mataas na Kahoy)

Fishball Carts
Leonard’s (Villa De Lipa Marawoy)
Simeon’s (Villa De Lipa Marawoy)
Agoho’s (Marawoy, Lipa City)
Jun’s (City Park, Marawoy)
Maricar’s (GK Village, Marawoy)

SECTION 3: MARKET SEGMENTATION 20

 House Boarders FR
Yasa’s Apartment (Bugtong, Lipa City)
Busilak’s Apartment (Pilahan, Sabang)
Fred Lindo’s Boarding House (Inosluban, Lipa City)
Deo’s Aparmtment (Marawoy, LIpa City)
Ison’s Apartment (Dagatan, Lipa City)
Nora’s Boarding House (Dagatan, Lipa City)
Violy’s Apartment (Bugtong, Lipa City)
Mother Lily’s Boarding House (Marawoy, Lipa City)
Elly’s Apartment (Marawoy, Lipa City)
Navarros’s Apartment (Marawoy, Lipa City)
CNN Apartment (Marawoy, Lipa City)

SECTION 3: MARKET SEGMENTATION 21

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Small Factory
Maricel’s Sweet Goodies (Balagbag, Dagatan Lipa City) Yema
Gina’s Yemahan (Dagatan, Lipa City)
Lorna’s Yema (Dagatan, Lipa City)
Noemi’s Siomai (Latag, Lipa City)
 
Neighbors
Eguia Family
De Castro Family
Tapay Family
Tolentino Family
Alcaraz Family

SECTION 3: MARKET SEGMENTATION 22

 FR

Brand New Tanks

Jimmy’s Trading (Pangao, Lipa City) 30 tanks
J-Yang Enterprise (Batangas) 30 tanks
Gandeza Trading (Mataas na Kahoy) 50 tanks
Araceli’s Trading (Nasugbu, Batangas) 50 tanks
Roydan Enterprise (San Jose Batangas) 20 tanks
Ariel’s Trading (Inosluban, Lipa City) 20 tanks

SECTION 3: MARKET SEGMENTATION 23

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Behavioural
-Rate of Usage
-Benefit Sought
-Loyalty Status
-Readiness and Awareness to Purchase
 
Psychographics
-Personality
- Class
-Lifestyle
-Personal Interest
-Social Issues

SECTION 3: MARKET SEGMENTATION 24

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Section 4:
Marketing Objectives
and Goals

25
OBJECTIVES

• To satisfy the needs and wants of LPG

consumers superior to competition.

• To gain profit maximization.

SECTION 4: MARKETING OBJECTIVES AND GOALS 26

GOALS

SHORT TERM
• To employ official workers
LONG-TERM
• To establish additional branch/ LPG
store
• To create our own LPG name in the
industry ( JLR Gas or JasLi Gas)
SECTION 4: MARKETING OBJECTIVES AND GOALS 27
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Section 5:
Marketing Strategy

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 Product Positioning FR
Conducting sales promotion “Free
regulator and hose for new
Strategy customers”.

Expected Result Increase market

Alternative Result Market opportunity

SECTION 5: MARKETING STRATEGY 29

 Product Positioning FR
Conduct “Free single stove” for existing
customers for every minimum of 10 LPG
Strategy orders.

Create customer loyalty and increase sales

Expected Result

Alternative Result Market opportunity

SECTION 5: MARKETING STRATEGY

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 Customer Satisfaction Strategy FR

Strategy Create online website

Expected Result Accessible contact for orders

Alternative Result Market opportunity

SECTION 5: MARKETING STRATEGY

 Preferred Brand Strategy FR

Strategy To come up with own LPG name “ JasLi Gas”

Process needed papers and permits and have

Expected Result enough suppliers.

Continue improving the present

market and conduct more studies and
Alternative Result reviews.

SECTION 5: MARKETING STRATEGY

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 Contingency Plan FR

Strategy Put up branch in Tanauan, Batangas

Successfully established branch in Tanauan,

Expected Result Batangas and gain market

Alternative Result Establish direct selling in Tanauan,

Batangas

SECTION 5: MARKETING STRATEGY

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 FR

Strategy
To market restaurants and laundry shops
Expected Result
Successfully market restaurants and laundry shops
Alternative Result
Find new users or Market driving strategy

SECTION 5: MARKETING STRATEGY 34

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Section 6:
Marketing Budget

35
 PRESENT INCOME:
PhP 8,000.00 to PhP 12,000.00 daily

EXPECTED:
Doubled Income (Approximately PhP 16,000.00
to PhP 25,000 daily)

SECTION 6: MARKETING BUDGET 36

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Section 7:
Marketing
Implementation
Guide
37
 RESOURCES:
HARD ASSETS: Brand, Phones, Calling cards,
Telephone
SOFT ASSETS: Knowledge, Skills, Relationship
PROCESSES:
Direct Selling, Online Selling, Telephone System,
Referrals
PRIORITY:
Local Market Expansion
SECTION 6: MARKETING BUDGET 38
 JasLi
Trading
Presentors:

Comia, Jobelle S.
Lim, Jazel Anne D.
Mantuano, Donita Marie B.