Business Intelligence

(0641611)
Lecture Week-3
Pengambilan Keputusan Efektif

Beban: 2 SKS
SEMESTER: VI (Enam)/Genap
DOSEN: Djadja Achmad Sardjana, S.T., M.M.
djadja.sardjana@widyatama.ac.id
0818-658980 & 0858-61625868

12/9/21 Business Intelligence IF-UTama 1

 Current Status
What do I
do???
How do I increase
sales????

How do I make my
product better???

Business Users

Mountains of Data
Mountains of Data

• From Operational Systems

• ERP (Enterprise Resource
Planning)
– Sales/Order
– Inventory
• Customer Relationship
Management (CRM)
• Web Sites
– Orders
– Click-stream
•…
Mountains of Data
• Organizations have lots of data
• Data is not in a form that is useful to decision-makers
– Not easy to review
– Not informative nor insightful
Today’s Information Flow

• Business in 90’s invested in transactional

systems:
– Supply Chain Management (SCM)
– Customer Relationship Management (CRM)
– Enterprise Resource Planning (ERP)
– Manufacturing Resource Planning (MRP)
– Finance (budget, forecasting and reporting)
Proliferation of Data

Sales Procure- Operations Finance

ment
Reporting
Layer

Transaction
Layer
CRM SCM MRP Finance

Silos of data by functional area

Data from Disparate Sources

Sales Sales Sales Sales

Reporting
Layer

Transaction
Layer

Div 2 Region: B Region: A Div 1

Silos of data within large organizations

Business Intelligence
• Business is now investing in Business Intelligence
• Business Intelligence is about making effective business
decisions
What is BI?
The process by which an organization
manages large amounts of data, extracting pertinent
information, and turning that information into knowledge
upon which actions can be taken.
What is BI?
Business intelligence (BI) is a broad category of application
programs and technologies for gathering, storing,
analyzing, and providing access to data to help enterprise
users make better business decisions.
BI
• Involves PEOPLE and Technology
• Involves using a rational approach to management
• Involves a continuous cycle of measurement, adjustment
& re-measurement
The BI Cycle

BI
start
Reasons for BI

• BI enables organizations to make well informed business decisions

and gain competitive advantage.
• BI enables organizations to use information to quickly and constantly
respond to changes.
Benefits of BI
• Improved performance based upon timely and accurate
information
• Elimination of guesswork
• Expedited decision making
• Early visibility of changes:
– Customer buying patterns
– Supply chain activity
– Financial arrangements
Benefits of BI
• “Single Version of the truth”
• Accurate, timely data available to all levels of the
organization
To Note:
Although we call it Business Intelligence, the concepts and
techniques are applicable to almost any organization
including those in health care, biotech, education,
government …
BI Activities
BI applications include the activities
of:
• decision support,
• query and reporting,
• online analytical processing
(OLAP),
• statistical analysis,
• forecasting, and
• data mining.
BI Users
• There are many different users who
can benefit from business
intelligence
– Executives
– Business Decision Makers
– Information Workers
– Line Workers
– Analysts
BI Solutions-
How to make it happen
• Two main components:
– Data Consolidation and Storage
– Data Retrieval, Analysis and
Presentation
BI Curriculum
• Multi-Dimensional Analysis
• Data Warehousing
• Data Mining
• Dimensional Modeling
• Data Visualization
The Problem

How do I retain
customers?

How do I increase
sales????
GAP

How do I make my
product better???

Business People
Mountains of Data
Bridging the Gap
• Need data storage structures to facilitate
fast analysis of huge volumes of data
• Need software to provide access to the
data, allow flexible manipulation, and
provide meaningful presentation
Data Storage Structures
• Multi-Dimensional Databases
• Cubes
Multi-Dimensional
Databases
• Measures
– Any quantitative expression
– Some are designated as Key Performance
Indicators (KPI)
– Appropriate to the business process.
• Dimensions
– How we describe the measures:
Product/Customer/Region/Time
– These are the “By’s
– “What were our Customer Sales by Product Line
by Region by Quarter for the past two years?”.
Logical Structure
Multi-Dimensional
Databases (Cubes)

Business
Multi-Dimensional
Intelligence
Database (Cube)
Programs

Data Warehouse

Relational
ODS ODS ODS Database
Programs

* ODS = Operational Data Store

Multi-Dimensional
Databases

Multi-Dimensional
Database (Cube)
Software Applications

Business Reporting
Person Applications

Multi-Dimensional
Business Database
Analytic (Cube)
Person
Applications

Score Cards
Business
Dashboards
Person
Analytics
• Reporting Applications
– Limited user interaction
– Fulfill a significant portion of an
organization’s information needs
• Analytic Applications
– Allow users to visualize and
explore data following their train of
thought
– Extensive interactivity
Analytic Application
Summary
• Students learn to:
– Create multi-dimensional
databases
– Create professional quality reports
– Use analytics to provide in-depth
data analysis
 History of Business
Intelligence-10m36

Sekian dan
Terima Kasih
Sampai berjumpa
di kuliah minggu depan

12/9/21 Business Intelligence IF-UTama

35