STRATEGIC

MANAGEMENT

TEAM PROJECT
SUBMITTED TO: SUBMITTED BY:

PROF. ARUN ANUSTHA CHOUDHARY 20PGDM067

SANGWAN AYUSH GUPTA 20PGDM072
DEEPAK SINGH YADAV 20PGDM074
SHRUTI JAIN 20PGDM106
ARPITA TIWARI 20PGDM118
LAKSHYA JOSHI 20PGDM119
JET AIRWAYS
 INTRODUCTION

 Jet Airways Ltd. Incorporated in 1992,

used to be the largest airline in India,
with a 21.2% passenger market share in
February 2016.

 In 2007, they acquired Air Sahara and

renamed it as JetLite- a budget brand.

 They were forced to follow suit of

lowering ticket fares because of their
competitors- IndiGo & SpiceJet.

 They ceased their operations in 2019

due to financial losses.
 BUSINESS LEVEL STRATEGY

 The cost leadership generic strategy was observed in Jet

Airways.
 It started operations as India’s first low-cost carrier (LCC).
 With increasing demand for air travel and developing
aviation services in India, Jet Airways saw its growth.
 They launched business class facility to stay ahead of their
competitors.
 They saw profitable years by implementing innovative
process technology.
 OUTCOMES

 Jet Airways merged with Sahara Airlines, their biggest

competition of that time.
 This merge failed because of disagreements over
price even after making a lot of changes.
 In the race of being ahead of their competitors, Jet
Airways lost its essence of LCC.
 They started functioning on competitive parity which
eventually eliminated them from the race.
 One of the core reasons for Jet Airways failing was
the chairman's management style.
 After 26 years in operation, India's Jet Airways had
its final flight last week, following a refusal by
lenders for emergency funding.
 The biggest challenge for Jet Airways was that its
operational cost was much higher compared to low-
cost carriers.
 Fluctuating crude prices and failure to attract
investors were secondary reasons.
 FUTURE OF JET AIRWAYS!
 UAE-based Indian businessman Murari Lal Jalan is their new
investor.
 The airline will possibly return to the skies in the summer of 2021.
 With 12 aircrafts in its possession, Jet is likely to operate
domestically in the first year.
 Retain its business identity and business model of being a full
service carrier for future expansion.
 Renegotiate some of its slots at major airports.
 SUGGESTIONS

 Minimize costly purchase.

 Efficient management.
 Provisions for fluctuating crude.
 Plan to attract investors.