SUBMITTED TO

Dr. Rahul Pratap Singh Kaurav

SUBMITTED BY
Team 6

MARKETING 1) Dibyojyoti Dutta

21PGDM018

MANAGEMENT II 2) Himanshi Garg

21PGDM019

TEAM FINAL PROJECT 3) Manav Sial

21PGDM026

4) Shreya Choudhary
21PGDM049

5) Ankit Gupta
21PGDM056

6) Kritika Gupta
21PGDM060

First Year PGDM Student

Contents

Introduction:....................................................................................................................................4
Current Market players in Indian Gems and Jewellery Industry.....................................................5
Tanishq Jewellers.........................................................................................................................5

PC Jewellers.................................................................................................................................5

Kalyan Jewellers..........................................................................................................................6

Tribhovandas Bhimji Zaveri (TBZ).............................................................................................6

Malabar Gold and Diamond.........................................................................................................7

Pricing strategy Of Gems and Jewellery Industry:..........................................................................7

Most Preferred Promotional and Distribution Strategies.................................................................8
Strategy behind choosing a place in the industry............................................................................9
Customer Response.........................................................................................................................9
Overall Contribution Of marketing strategies:...........................................................................11

Marketing Plan...............................................................................................................................11
Our Company Gems Galore:......................................................................................................11

OUR VISION:...............................................................................................................................11
OUR MISSION:............................................................................................................................11
OUR USP:..................................................................................................................................12

Products Under Our New Brand:...................................................................................................12

Current Trends and Future Predictions:.....................................................................................13

Growth:.................................................................................................................................13
Our Value Proposition:..................................................................................................................15
Identify Goals:...............................................................................................................................16
FINANCIALS................................................................................................................................17
Costs to the Company................................................................................................................17

Availing Funds...........................................................................................................................18

MARKET SEGMENTATION......................................................................................................19
 Demographic Segmentation:......................................................................................................19

Behavioural Segmentation:........................................................................................................19

Geographic Segmentation:.........................................................................................................20

Psychographic Segmentation:....................................................................................................20

4 Ps Of Marketing:.........................................................................................................................20
Gems Galore Jewellers Product strategy:..................................................................................21

Gems Galore Price/ Pricing strategy:.........................................................................................21

Gems Galore Place/ Distribution Strategy:................................................................................21

Gems Galore Promotion/advertising Strategy:..........................................................................21

Data and Dummy Dashboard: Creating a dummy dashboard using tabs, numbers, pictures,
graphs etc.......................................................................................................................................22
Dashboard..................................................................................................................................23

Key Resources Required................................................................................................................26

References:....................................................................................................................................27
 GEMS AND JEWELLERY INDUSTRY

Introduction:
India is the world's largest diamond cutting and polishing centre, with supportive government
policy. The gem and jewellery sector has been designated as a priority area for export promotion
by the government due to its development potential and added value.

The Gems and jewellery industry is witnessing changes in consumer preferences due to the
adoption of western lifestyles. Consumers are demanding new jewellery designs and varieties,
and branded jewellers have managed to meet their changing needs better than unorganized
players. Also, the increase in per capita income has led to an increase in jewellery sales, as
jewellery is a symbol of status in India.

India exported cut and polished diamonds worth US$ 18.66 billion, contributing 52.4% of the
total exports of Gems and jewellery.
 Current Market players in Indian Gems and Jewelry Industry

Tanishq Jewellers

 Tanishq introduced the perspective of branded jewellery in India.
 Tanishq has a wide range of platinum, diamonds, and gold jewelry. 
 Tanishq diamonds have been certified by qualified graders, and each piece of jewelry is
sold with a TATA trust seal and a valuable certificate. 
 Its diversified product portfolio includes rings, pendants, earrings set, nose pins,
necklaces, earrings, chains, bracelets, bracelets, gold coins.
 Tanishq has several beautiful collections to its name, like Queen of hearts, Zuhur, Mehek,
Uttara, Amara.
 They introduced a karat meter to check gold purity.

PC Jewellers

 PC Jewellers is among India’s top jewelry brands and retail outlets.
 The range of products of PC Jewelers includes gold, diamonds, silver jewelry and coins,
idols. 
 They keep up with the latest collections such as the Twin Collection, the Grecia
Collection.
 They also provide options for customization according to the consumer.
 All the Jewelry is BIS hallmarked. They also offer various services such as delivery;
there is a cash on delivery option, free shipping, early returns, and a 100 per cent refund
option.
  Various collections show rich Indian culture, such as Lal Qila, where a modern touch
artfully shapes traditional jewelry.

Kalyan Jewellers
 Kalyan Jewellers is one of the more extensive retail jewellery and accessories brands in
India.
 The diverse product portfolio comprises jewellery products such as gold rings, chains,
bracelets, necklaces, coins.
 They also offer a wide range of gift-giving products.
 They believe in Utmost Customer Satisfaction and handles every customer like royalty,
so they have an ascetic collection.
 They also help repair old ornaments, and they also help in the purchase of older
ornaments.
 Gemstone ornaments come studded with a hallmark that marks its purity and therefore
assures the value of the customer’s money.

Tribhovandas Bhimji Zaveri (TBZ)

 It is the most widely known jewelry brand in India with a wide range of products.
 TBZ includes a wide variety of accessories collections made of gold, silver, diamond, and
platinum.
 They provide a catalogue of jewelry pieces in a wide range of categories, including
chains, pendants, bracelets, Mangal sutra, nose pins, bracelets, necklaces, pendants, and
men’s jewelry, rings
  The principal characteristics of TBZ are unique designs and loyalty to superb quality.
 They have different beautiful collections for every occasion, such as wedding collection,
Temple collection, Men’s Collection, Dohra Collection, Festive Collection, Ria
Collection.
 Men’s Collection appears to offer a sleek and classy look at products such as bracelets
and rings.

Malabar Gold and Diamond

 The Malabar Gold & Diamonds is among India’s leading jewelers.
 It has a wide range of gold, diamond & platinum jewelry designs & the latest watch
collections.
 They present an excellent opportunity for customized jewelry to their loyal customers.
 They also provide rings, earrings, pendants, studs, buttons, maang tikas, Mangal sutra,
nose pin, chains, bracelets, bracelets specially designed for children, charms, and anklets.
 They offer various collections, including silver, solitaire, diamonds, gold coins, gift
cards, and gifts to their valued customers.
 They also assure to provide its loyal customers with a lifetime product service without
needing to pay any service fees due to its customer-oriented approach.

Pricing strategy Of Gems and Jewellery Industry:

Most of the company follows a Premium Pricing Policy like Tanishq, PC jewelers

The gems and jewelry industry have targeted urban women from upper-middle-class sections of
society. They love jewelry and are ready to pay a high price for a beautiful and unique piece.

Various companies have different schemes for their customers, such as PC jeweler offers a 100%
refund option and lifetime exchange policy. There is also a separation of products based on price
ranges. This enables customers to purchase products based on their ability to pay and to increase
market outreach.

Some companies also adopt Going Rate Pricing strategies.

They set their price based on market price. Malabar Gold prices are different and set according to
state wise and country wise, which keeps changing daily.

Competitive Pricing Policy: TBZ offers competitive rates to maximize profit, attract more
customers in the consumer market and record huge profits. They also offer a buy-back option.

Most Preferred Promotional and Distribution Strategies

Most of the brand’s awareness is driven through Outdoor advertising or by celebrity
endorsements, social media, or Television. Whenever a new collection of jewelry launches of
any brand, they promote it through Twitter, Facebook, or Instagram. Different brands have
different ambassadors for other states, such as Deepika Padukone, Amitabh Bachchan.

Different brands have different promotional activities, but the most preferred strategy is Gift
cards.

TBZ launched TBZ gift cards to their customers, giving them cashback or shopping up to a
specific limit. They provide gifting options and a discount on different festivals because, on
festivals, Indians love to shop.

The most Preferred Distribution Channel by brands are Showrooms, shop in every major city,
and Online websites, which helps customers order their loved products online without
inconvenience.

Tanishq has more than 150 showrooms in India; They operate through nicely decorated;
exclusive boutiques in a high-profile area. They also have an online portal that provides all the
information regarding designs, offers, prices, or other related information.

Strategy behind choosing a place in the industry

Due to its lower production costs and the availability of highly skilled labor, India is considered
as the core and one of the most attractive jewellery markets in the world. A positive market
climate, combined with various government incentives, has further strengthened its status as a
significant destination for gems and jewellery.

To keep the consumer updated and trendy about the latest accessories and offer them fashionable
and latest jewelry designs within the affordable price and customization facilities, and
hallmarked gold, unlike various local shop retailers who provide their customers’ outdated
jewellery designs and charge high prices with no extra facilities like customization or discount or
any offer.

Customer Response
There is a tiny difference between the number of people who prefer traditional stores and the
number of people who like branded stores in line with the current trend.

 73 people chose the purchase their jewellery in branded stores;

 68 people preferred to buy jewellery in traditional jewellery stores.

 The number of e-commerce purchasers we considered 5 per cent, as this form of purchase
is currently under development.
Loyalty refers to the individual’s characteristic of buying products from the same brand. It is
difficult for many Known organizations, irrespective of their existence because it is based
entirely on their experience.

 Here, a little more than 40 per cent of respondents are loyal to their brand and do not
prefer to purchase products from any other brand.

 However, 21.2 per cent of users are often loyal to a particular brand following their
preferences.

 A good number of brand shifters among survey participants, i.e., 38.4 per cent of people
were shown to be brand shifters, and they do not remain faithful to the brand.

After all, the majority (48.3 per cent) of sample size people are ready to travel to nearby cities to
purchase jewellery from their favourite brands.

According to the data, we observed that

 Advertising and promotional activities have a massive impact on customers. 

 The interests of rural consumers have shifted from traditional stores to branded stores. 

 The different schemes introduced by jewelry stores are not capable of creating or
improving brand awareness. As a result, Brands must focus on advertising rather than on
schemes and offerings.

• Approximately 68 respondents indicated that the brand name has a good impact on consumer
behavior. 58, respondents expressed that the brand name does not matter as far as price and
quality are up to the established standards.

Overall Contribution Of marketing strategies:

Gems and jewelry market size are increasing rapidly, people are more aware about the brands
and loyal and believe in the companies’ products as they are hallmarked and their online
availability of products has widened the reach all over. Celebrity Endorsement is a good strategy
by industry because people believe more on celebrities to increase their sales.

Marketing Plan

Our Company Gems Galore:

OUR VISION:
To make India the preferred source for quality gems and jewellery.

OUR MISSION:
To allow the full potential of every individual associated with the Indian gems and jewellery
industry.
OUR USP:

Jewelry and precious gems are known as a central component in many cultures across the globe.
Besides being purchased as luxury objects, gems, and jewelry have high ceremonial significance
in many cultures. As a result, the global demand for gems and jewelry has seen substantial
growth over the past few years also they highly recommend it as an investment because its value
does not depreciate over time or with inflation.

As jewelry brands and businesses, we concentrate on spending large sums of cash on

advertisement and marketing strategies to boost advertising. Advertisement has not only
increased customer awareness of the organized retail jewelry market but has also strengthened
the image of jewelry as a luxurious gift piece.

Products Under Our New Brand:

 We segmented the market into Consumer, Corporate, and Wholesalers, based on the
quantities sold.
 We categorized the products into the category of Silver, Gold, Gemstones, and Diamond
based on the key ingredients
 Our products in each category

1. Pendants

2. Anklet

3. Broch

4. Mangal sutra

5. Earrings

6. Maangtika

7. Bangles

8. Payal

9. Mask Pin

10. Mask
 11. Nose pin

12. Nose Pins

13. Accessories

14. Necklace

15. Earrings Chain

16. Pendant Set

17. Chain

18. Rings

19. Hair Band

20. Coins

21. Bracelet

22. Rakhi

Current Trends and Future Predictions:

Growth:

 In the Indian economy, the gems and jewelry industry play an important role,
contributing about 7 per cent to the country’s GDP and 15 per cent to India’s total export
of merchandise.
 About 4.64 million people are working, which we projected to exceed 8.23 million by
2022. It is highly export-oriented and labor-intensive and one of the fastest-growing
sectors.

 The government has viewed this sector as a critical region for export promotion. Via the
automatic path, the Indian government currently allows 100 per cent Foreign Direct
Investment (FDI) in the sector. The industry employs more than 4.64 million jobs, which
we projected to hit 8.23 million by 2022.

Market Size:
 The gem and jewelry industry in India are one of the largest globally, contributing 29 per
cent to the global consumption of jewelry. The field is home to more than 300,000
players in gems and jewelry. In 2019–2023, its market size will increase by US$ 103.06
billion.

 In 2019, the demand for gold in India reached 690.4 tons. The export of Indian gems and
jewelry in FY20 amounted to US$ 29.07 billion.

 Investments and Development:

 As the introduction of western lifestyles, the gems and jewelry market are experiencing
shifts in customer preferences. Consumers are demanding new jewelry styles and types.
The rise in per capita income has led to an increase in jewelry sales as jewelry is a status
symbol.

 Government Initiative:

 The GST rate for services by job work related to gems and jewelry, leather goods, textiles
etc. was reduced from 18 percent to 5 percent (* 5 percent without Input Tax Credit
(ITC)) per the Union Budget 2019-2020.

 The Gold Monetization Scheme allows citizens, trusts and mutual funds to deposit gold
with banks and, in exchange, gain interest in it.
Our Value Proposition:
“Gems Galore propounds standard exclusive designs, which are both available in trendy and
traditional forms.”

The above statement proclaims that, given the diverse nature of Indian ethnicity, our products
would cater to all religions’ tastes. Not only religions but also designs that would suffice the
customer’s seasonal and localized satisfaction based on Indian festivals. 

We aim to invent new designs half-yearly and add fresh ones to the stock. By launching trendy
jewellery, we want to attract the young generation as well.  

Customers need confidence before investing in any product, and with our promise towards the
highest level of gold purity, their deposits made are in the right place.

Identify Goals:
To achieve success, we must focus on our goals, and we need to have timelines for achieving the
goals. Our values and beliefs always determine the definition of success. Identifying goals and
timelines based on the followings: -

 High brand image-

 We are giving assurance of the product’s quality, keeping in mind the standard
permitted by the Indian law.
The hallmarking system for gold and silver jewellery sold in India certifying the
purity of the metal. It certifies that the jewellery piece conforms to a set of standards
laid by the Bureau of Indian Standards, India’s national standards organization.
Then, celebrity endorsement is an ancient marketing communication strategy where
celebrities create a brand image and promote its goods and services.
 Increase in Sales-
Let us consider it a perfectly competitive market situation which means firms are
price takers, and there are many buyers and sellers. It implies that the sales will only
be increased by creating an impactful position in the customers’ minds, which can be
done by providing quality and standardized products and services.
 Awareness and publicity about the brand-
By advertisements so that the product reaches towards the customers using recent
media platforms.
 High level of satisfaction-
We will provide full information and authenticity of the product which is equal to the
customers’ satisfaction.
 Better supply chain management-
Efficient supply of raw materials and equipment/machinery ensures convincing
performances from “Karigars” and labourers. It ensures optimum stock for catering
the customers.
 Marketing Innovation-
Social media platforms like Facebook, Instagram and YouTube can promote the
goods and services, history of Indian “Karigari”, the rich Culture & Traditions of
India and the significance of precious and semi-precious metals and stones.
CSR (Corporate social responsibility) aims to contribute to the societal goals of a
philanthropic, activist, or charitable nature by engaging in or supporting volunteering
or ethically-oriented practices.
FINANCIALS
The budget we have created is based on our industry, i.e., gems and jewellery, and its goals,
marketing strategy, and operations.

Costs to the Company

Product: Gems and Jewelry: The product itself is an expensive commodity, its procurement is
high budgeted, and the jewels gets imported, the difference of prices of a currency, giving
additional costs of customs duties and tariffs. In addition to it, the labour costs, making charges,
and other operations cost gets included.

Uncontrollable Costs: These costs are external costs, which are uncontrollable on management
and paid. These include taxes, customs duties, other governmental costs and legalities,
depreciation, insurance, maintenance, rent, utilities, etc.

Controllable Costs: These are the costs; management will look into as it is internal and
controlled by the manager. Like, labour costs, procurement of raw material, location, machinery,
factory overheads, administration costs, etc.

Establishment Cost: The new firm requires individual establishment costs like location costs,
factory set up, building stores, storage costs, documentations, litigations, registrations, etc.

Research Costs: Since the company is new, it requires to do market research and analysis about
the product we are about to start selling, its current market, research on consumer behaviour, etc.
These researches are highly costed. Thus, it increases the cost of establishment of the company.

Design Cost: Creating a design and then executive the same on the jewel costs labour charges,
design costs, designer’s fees, etc.

Operations Costs: Cost of regular operations, making or products, transportation to stores, etc.

Distribution Costs: The brand requires the store to be in major cities, posh areas. It requires high
costs. Since the brand is new, specific programs also consist of home delivery, causing delivery
costs too.

Administrative Costs: Regular costs of execution are the strategies by all levels.
Human Resource Costs: Cost of recruitment, selection of employees, then paying salaries on
regular intervals, incentives, other Human Resource related costs for the employees at all levels,
top, middle, lower, factory workers, etc.

Promotion Costs: Costs of promotion incurred on TV commercials, advertisements, cinema

halls, payment to brand ambassadors, online media, SEOs costing, etc. Moreover, since the
company is new, to inform the customers about the brand, what it offers, how is it better than
other Gems and Jewelry brands, aggressive marketing is required. Thus, the costs are high.

Customer Loyalty Costs: Cost of discounts, rebate, loyalty programs, and other customer
engagement activities.

Availing Funds
A company must avail funds from the combination of equity and debt. Since the company is a
new establishment, the consumers’ trust would be low and based on the market, and shares are
not a good option than the high costs of equity. Also, a company should keep the control in its
own hands to grow the company at its initial stage. However, we can limit the controlling power
by finding a few limited big investors, who can trust in the company.

So, based on the costs, debt would also cost high. We planned to avail funds through debt by
diversification of the loans. We will avail debt from banks and other financial institutions, and
some portion would be of debenture, another would-be from governmental campaigns, and other
forms of debts to reduce the debt costs and the risk reduction.
 MARKET SEGMENTATION

ON THE BASIS OF

DEMOGRAPHIC
SEGMENTATION PSYCHOGRAPHIC
BEHAVIOURAL GEOGRAPHIC SEGMENTATION
1.Age SEGMENTATION SEGMENTATION
2.Gender 1.Lifestyle
3.Income 2.Personalities
4.Occupation 1.Benefits 1.Region 3.Beliefs
2. Occasion
2.Market size
3.User status
4.Loyalty status

Demographic Segmentation:
 Age: Age-group segmentation for the jewellery market include less than 20, 20–30, 30–
40 and above 40. Age-group 20–30 dominates the market segment owing to fashion purpose.

 Gender: Both Male and Female.

 Income: The target market consists of consumers in the $3,00,000-7,00,000 income range
or more.

 Occupation: Jewelry spending by occupation relates closely to income levels for each
occupation.

Behavioural Segmentation:
 Benefits: Investments in gold, diamond and silver gems. Right and most precious gifts for
the loved ones.
 Occasion: Special events like wedding, birthday, anniversary etc.

 User’s Marital Status: Either they are Married or Unmarried, based on that unique
jewellery sets and less/more expensive products for high/low-income range customers.

 Loyalty status: For loyal customers, special discount and special customized offers for
them.

Geographic Segmentation:
 Region: in every Major city

Psychographic Segmentation:
 Lifestyle: Customers who prefer goods and services on the basis of quality rather than
price, according to the theory that 'you get what you pay for'. Individuals who seek immediate
fulfilment and thus live for 'now' rather than planning for the future.

4 Ps Of Marketing:
Gems Galore Jewellers Product strategy:
Gems Galore is a famous jewellery brand in India. The product variety includes diamonds, gold,
silver, and other precious gems. The broad product portfolio includes necklaces, bracelets,
chains, rings, mangalsutra, maang teeka etc. For investment purposes, Coins, Bricks, and Bars of
Golds are available at Gems Galore showrooms. Various innovative collections are launched
every month, like Bridal Collection, astrologer collection, monument collection, and
customization options for customers. All the jewellery is BIS hallmarked with various services
provided like 100 refund option is available, cash on delivery. Gems Galore offers low-priced
and straightforward designs for daily use, especially for women who prefer to wear certain
jewellery after marriage.

Gems Galore Price/ Pricing strategy:

Gems Galore jewellers have a premium-priced policy because It is a luxury brand. The
uniqueness of products and quality of services offered by Gems Galore makes it a premium
brand so. Generally, prices are high compared to local jewellers. A lifetime exchange policy is
available, which ensures the return on investment for the customers is high. Prices of products
are set according to the designs and going rate pricing policy for products made of gold or silver,
allowing consumers to buy according to their budget.

Gems Galore Place/ Distribution Strategy:

Gems Galore stores are available in every major city, and there is a store locator that helps the
customer find the store nearby. Experts handle the stores provide suggestions and detail about
the product without any extra cost. Gems Galore also has an online website that provides
information on products, designs, quality, and other related knowledge very precisely to help the
customers buying online. Various discounts and loan offers are also available with services like
free delivery options.

Gems Galore Promotion/advertising Strategy:

Gems Galore products have different ambassadors for different states as for Mumbai, Gujarat,
North of India. The advertisement of products done by various TV channels, cinema halls, online
media like Facebook, Instagram, Youtube, Twitter whenever a new collection is out.
Other promotional strategies are discounts to attract customers; there is a gifting option for
selected customers on different festivals as Indians are always excited about festival offers.

Data and Dummy Dashboard: Creating a dummy dashboard using

tabs, numbers, pictures, graphs etc.
DATA
1 IN-2020-52818 13-12-2020 18-12-2020 Standard Class JF-15565 Jill Fjeld Consumer Pune Maharashtra West Gold-BA-10001415 Gold Bangles 27.36 2 0 8.7 0.60 Medium
2 IN-2020-65243 04-12-2020 06-12-2020 Same Day BE-11455 Brad Eason Wholesellers Moradabad Uttar Pradesh North GEM-ER-10003856 Gemstone Earrings 69 2 0 19.32 6.56 High
3 IN-2020-15473 02-12-2020 07-12-2020 Standard Class TP-21130 Theone Pippenger Consumer Mangalore Karnataka South Gold-NP-10004852 Gold Nosepin 14.04 2 0 0.24 0.79 Medium
4 IN-2020-23488 29-11-2020 02-12-2020 Standard Class PS-18970 Paul Stevenson Wholesellers Panihati West Bengal East GEM-HB-10002680 Gemstone Hair Band 72.6 5 0 23.85 2.43 Medium
5 IN-2020-78991 27-11-2020 29-11-2020 Standard Class JF-15355 Jay Fein Consumer Delhi Delhi North SLV-CO-10004997 Silver Coins 126.82 3 0 80.12 4.54 High
6 IN-2020-61974 19-11-2020 23-11-2020 Second Class TG-21640 Trudy Glocke Consumer Hyderabad Telangana South DOM-MS-10000226 Diamond Mangalsutra 138.76 2 0 110.44 3.49 High
7 IN-2020-65992 18-11-2020 22-11-2020 Standard Class Co-12640 Corey-Lock Consumer Bangalore Karnataka South DOM-MP-10001205 Diamond Mask Pin 262.95 5 0 110.4 26.24 Medium
8 IN-2020-58957 17-11-2020 20-11-2020 Second Class MM-17920 Michael Moore Consumer Dewas Madhya Pradesh Central Gold-RA-10000602 Gold Rakhi 90.18 2 0 26.1 25.11 Urgent
9 IN-2020-52048 30-10-2020 04-11-2020 Standard Class HG-14965 Henry Goldwyn Corporate Karnal Haryana North GEM-RI-10004664 Gemstone Rings 147.51 11 0 39.6 2.16 Medium
10 IN-2020-45188 17-10-2020 18-10-2020 Second Class DR-12940 Daniel Raglin Wholesellers Hubli Karnataka South SLV-BO-10004535 Silver Broch 96.45 5 0 38.55 5.19 High
11 IN-2020-72838 26-09-2020 28-09-2020 First Class RF-19840 Roy Französisch Consumer Cuttack Odisha Central DOM-BO-10002090 Diamond Broch 8.16 1 0 1.95 0.38 High
12 IN-2020-21143 25-09-2020 29-09-2020 First Class DC-12850 Dan Campbell Consumer Delhi Delhi North DOM-CH-10002244 Diamond Chain 160.96 2 0 77.04 5.50 Medium
13 IN-2020-44012 25-09-2020 27-09-2020 Standard Class PS-19045 Penelope Sewall Wholesellers Anantapur Andhra Pradesh South DOM-SM-10004060 Diamond Mangalsutra 38.34 3 0 0 5.27 Urgent
14 IN-2020-19463 09-09-2020 14-09-2020 Second Class LW-16825 Laurel Workman Corporate Mysore Karnataka South Gold-AN-10000210 Gold Ancklet 133.47 1 0 91.2 0.62 Medium
15 IN-2020-40428 13-08-2020 18-08-2020 First Class AS-10135 Adrian Shami Wholesellers Bilaspur Uttar Pradesh North GEM-CE-10003856 Gemstone Earrings Chain 189 5 0 58.5 17.19 Medium
16 IN-2020-40428 13-10-2020 18-08-2020 Standard Class AS-10135 Adrian Shami Wholesellers Bilaspur Uttar Pradesh North GEM-HB-10004664 Gemstone Hair Band 132.84 6 0 37.08 7.72 Medium
17 IN-2020-32665 06-08-2020 10-08-2020 First Class SL-20155 Sara Luxemburg Wholesellers Mumbai Maharashtra West SLV-PD-10002526 Silver Pendants 19.98 3 0.5 -14.04 2.15 High
18 IN-2020-33792 18-07-2020 25-07-2020 First Class HJ-14875 Heather Jas Wholesellers Bhubaneswar Odisha Central Gold-AN-10001207 Gold Ancklet 58.14 3 0 15.66 3.23 Medium
19 IN-2020-65488 17-07-2020 20-07-2020 Standard Class CP-12340 Christine Phan Corporate Aurangabad Bihar North Gold-BO-10001372 Gold Broch 102.9 2 0 15.42 24.57 Medium
20 IN-2020-10377 08-07-2020 13-07-2020 Standard Class BD-11725 Bruce Degenhardt Consumer Chennai Tamil Nadu South GEM-MS-10000169 Gemstone Mangalsutra 67.05 5 0 18 2.68 Medium
21 IN-2020-63374 30-06-2020 02-07-2020 Standard Class MH-18115 Mick Hernandez Wholesellers Delhi Delhi North Gold-ER-10001934 Gold Earrings 27.36 2 0 8.7 2.85 High
22 IN-2020-77689 28-06-2020 29-06-2020 Second Class SC-20050 Sample Company A Wholesellers Asansol West Bengal East DOM-MA-10004694 Diamond Maangtika 205.8 4 0 30.84 72.37 Urgent
23 IN-2020-47946 17-06-2020 19-06-2020 First Class JK-15625 Jim Karlsson Consumer Bokaro Jharkhand North Gold-BA-10000288 Gold Bangles 11.49 1 0 3.33 0.18 Medium
24 IN-2020-38664 10-06-2020 13-06-2020 Standard Class JW-15220 Jane Waco Corporate Chennai Tamil Nadu South GEM-PA-10001457 Gemstone Payal 158.1 5 0 1.5 28.47 Medium
25 IN-2020-34653 30-05-2020 04-06-2020 Standard Class NK-18490 Neil Knudson Wholesellers Durg Chhatti sgarh Central DOM-PD-10002256 Diamond Pendants 80.73 3 0 30.6 5.25 Medium
26 IN-2020-14003 26-05-2020 28-05-2020 First Class GH-14425 Gary Hwang Consumer Dewas Madhya Pradesh Central GEM-MP-10000499 Gemstone Mask Pin 16.8 1 0 5.37 5.25 Urgent
27 IN-2020-76576 10-05-2020 12-05-2020 Standard Class NW-18400 Natalie Webber Consumer Bhatpara West Bengal East DOM-MK-10001116 Diamond Mask 63.24 2 0 0.6 7.90 High
28 IN-2020-19981 02-04-2020 04-04-2020 Second Class CA-12310 Christine Abelman Corporate Meerut Uttar Pradesh North SLV-ER-10004997 Silver Earrings 22.8 2 0 0.18 2.56 Medium
29 IN-2020-14458 24-01-2020 31-01-2020 First Class GT-14755 Guy Thornton Consumer Brahmapur Odisha Central SLV-PA-10002376 Silver Payal 16.8 1 0 5.37 1.94 Low
30 IN-2020-35479 17-01-2020 22-01-2020 Standard Class DJ-13420 Denny Joy Corporate Meerut Uttar Pradesh North SLV-NP-10002150 Silver Nosepin 87.3 2 0 7.8 7.62 Medium
31 IN-2020-52972 31-12-2020 04-01-2020 Second Class BD-11620 Brian DeCherney Consumer Malegaon Maharashtra West DOM-BA-10001824 Diamond Bangles 46.53 3 0 1.8 1.55 Medium
32 IN-2020-53763 27-12-2020 31-12-2020 Standard Class AR-10510 Andrew Roberts Consumer Durg Chhatti sgarh Central SLV-NP-10002040 Silver Nose Pins 17.16 2 0 2.04 1.50 Medium
33 IN-2020-26029 20-12-2020 20-12-2020 Second Class KH-16510 Keith Herrera Consumer Ludhiana Punjab North SLV-AN-10003102 Silver Ancklet 349.44 7 0 122.22 43.14 Medium
34 IN-2020-55170 28-11-2020 02-12-2020 Second Class TC-20980 Tamara Chand Corporate Chennai Tamil Nadu South DOM-AC-10004711 Diamond Accessories 39 2 0 12.06 6.82 High
35 IN-2020-55170 28-11-2020 02-12-2020 First Class TC-20980 Tamara Chand Corporate Chennai Tamil Nadu South GEM-NC-10000720 Gemstone Necklace 33.36 2 0 13.98 5.07 High
36 IN-2020-53819 25-11-2020 29-11-2020 First Class TB-21595 Troy Blackwell Consumer Patna Bihar North GEM-AC-10001699 Gemstone Accessories 180.36 4 0 52.2 35.53 High
37 IN-2020-72901 11-11-2020 15-11-2020 Second Class LT-16765 Larry Tron Consumer Bikaner Rajasthan West GEM-EC-10001752 Gemstone Earrings Chain 131.14 3 0 50.36 3.57 Medium
38 IN-2020-71193 09-11-2020 15-11-2020 Second Class BT-11530 Bradley Talbott Wholesellers Pune Maharashtra West GEM-PS-10004006 Gemstone Pendant Set 333.21 3 0 270 1.68 Medium
39 IN-2020-29018 29-10-2020 30-10-2020 Standard Class JE-15715 Joe Elijah Consumer Etawah Uttar Pradesh North DOM-EC-10003275 Diamond Earrings Chain 124.12 3 0 8.64 4.79 High
40 IN-2020-10811 17-09-2020 20-09-2020 Standard Class LR-16915 Lena Radford Consumer Gorakhpur Haryana North Gold-AC-10000994 Gold Accessories 227.42 2 0 169 4.50 High
41 IN-2020-21192 30-09-2020 05-09-2020 First Class LH-16900 Lena Hernandez Consumer Delhi Delhi North SLV-CH-10004961 Silver Chain 286.47 9 0 117.45 16.84 Medium
42 IN-2020-65950 23-10-2020 29-08-2020 Second Class NP-18700 Nora Preis Consumer Lucknow Uttar Pradesh North DOM-PS-10003598 Diamond Pendant Set 96.9 5 0 26.1 5.18 Medium
43 IN-2020-58873 06-10-2020 10-08-2020 Same Day KH-16510 Keith Herrera Consumer Patiala Punjab North DOM-ER-10003275 Diamond Earrings 200.04 4 0 78 10.98 Medium
44 IN-2020-49577 22-07-2020 26-07-2020 First Class SC-20020 Sam Craven Consumer Delhi Delhi North GEM-AN-10001751 Gemstone Ancklet 34.2 3 0 0.27 0.86 Medium
45 IN-2020-53861 25-06-2020 29-06-2020 Standard Class SP-20620 Stefania Perrino Corporate Chennai Tamil Nadu South Gold-RI-10002462 Gold Rings 67.32 4 0 11.4 6.05 High
46 IN-2020-22179 23-05-2020 26-05-2020 Standard Class SP-20620 Stefania Perrino Corporate Ludhiana Punjab North Gold-HB-10003282 Gold Hair Band 6 1 0 1.26 1.17 Urgent
47 IN-2020-22648 14-05-2020 20-05-2020 Second Class SF-20065 Sandra Flanagan Consumer Ratlam Madhya Pradesh Central Gold-CO-10002573 Gold Coins 11.13 1 0 0.75 1.14 Medium
48 IN-2020-79390 07-05-2020 12-05-2020 First Class SC-20695 Steve Chapman Corporate Mysore Karnataka South SLV-BA-10004027 Silver Bangles 83.55 5 0 27.45 3.58 Medium
49 IN-2020-46252 01-05-2020 05-05-2020 Standard Class ZC-21910 Zuschuss Carroll Consumer Tiruppur Tamil Nadu South GEM-BA-10002652 Gemstone Bangles 80.1 5 0 11.1 5.89 Medium
50 IN-2020-20107 18-04-2020 23-04-2020 First Class FG-14260 Frank Gastineau Wholesellers Nagpur Maharashtra West GEM-NP-10000780 Gemstone Nose Pins 34.47 3 0 9.99 2.80 Medium
51 IN-2020-11357 07-02-2020 11-02-2020 Standard Class JH-15910 Jonathan Howell Consumer Bihar Sharif Bihar North DOM-PA-10001889 Diamond Payal 159.12 3 0 60.39 15.54 Medium
52 IN-2020-78809 22-01-2020 24-01-2020 Standard Class AG-10900 Arthur Gainer Consumer Pune Maharashtra West DOM-NC-10001360 Diamond Necklace 21.96 2 0 2.58 2.71 High
53 IN-2020-77766 07-01-2020 13-01-2020 First Class DJ-13420 Denny Joy Corporate Korba Chhatti sgarh Central Gold-MA-10004043 Gold Mangalsutra 54.99 3 0 4.32 2.88 Medium
54 IN-2020-31762 05-12-2020 10-12-2020 Standard Class JD-15895 Jonathan Doherty Corporate Jaipur Rajasthan West GEM-MA-10000030 Gemstone Maangtika 101.1 2 0 35.34 8.65 Medium
55 IN-2020-28367 28-11-2020 30-11-2020 Same Day CS-11950 Carlos Soltero Consumer Delhi Delhi North GEM-CH-10003713 Gemstone Chain 27.6 2 0 6.3 12.17 Urgent
56 IN-2020-43291 27-11-2020 03-12-2020 Second Class GB-14575 Giulietta Baptist Consumer Delhi Delhi North SLV-BR-10004404 Silver Bracelet 66.84 4 0 21.96 4.22 Medium
57 ID-2020-32623 15-11-2020 20-11-2020 Standard Class NP-18700 Nora Preis Consumer Mumbai Maharashtra West Gold-EC-10002872 Gold Earrings Chain 252.8 4 0.5 152.44 0.84 Medium
58 IN-2020-55282 02-11-2020 04-11-2020 Standard Class AS-10240 Alan Shonely Consumer Aligarh Uttar Pradesh North SLV-NC-10000447 Silver Necklace 57 5 0 0.45 5.57 Medium
59 IN-2020-53490 29-10-2020 04-11-2020 Same Day MH-17290 Marc Harrigan Wholesellers Chennai Tamil Nadu South DOM-AN-10004744 Diamond Ancklet 64.44 4 0 7.08 1.12 Medium
60 ID-2020-18938 17-10-2020 19-10-2020 Second Class AB-10165 Alan Barnes Consumer Mumbai Maharashtra West Gold-MA-10003301 Gold Maangtika 126.91 2 0.5 65.1 5.50 High
61 IN-2020-56857 08-10-2020 13-10-2020 Standard Class GB-14530 George Bell Corporate Ambattur Tamil Nadu South GEM-BR-10002936 Gemstone Bracelet 32.58 3 0 11.07 1.01 Medium
62 IN-2020-34324 03-10-2020 07-10-2020 Second Class RL-19615 Rob Lucas Consumer Gorakhpur Haryana North GEM-CO-10003856 Gemstone Coins 103.2 2 0 44.34 8.30 Medium
63 IN-2020-44943 27-09-2020 29-09-2020 Same Day BE-11410 Bobby Elias Consumer Faridabad Haryana North Gold-AC-10000035 Gold Accessories 13.32 1 0 1.98 1.73 High
64 IN-2020-31076 05-09-2020 10-09-2020 Standard Class MB-17305 Maria Bertelson Consumer Hyderabad Telangana South DOM-NP-10001786 Diamond Nosepin 74.52 3 0 10.35 9.85 High
65 IN-2020-32343 29-08-2020 02-09-2020 First Class SC-20230 Scot Coram Corporate Bhavnagar Gujarat West Gold-BO-10002247 Gold Broch 257.25 5 0 69.45 16.66 Medium
66 IN-2020-22900 14-08-2020 19-08-2020 First Class TS-21505 Tony Sayre Consumer Solapur Maharashtra West Gold-PS-10002944 Gold Pendant Set 257.7 5 0 25.65 21.89 Medium
67 IN-2020-22900 14-08-2020 19-08-2020 Standard Class TS-21505 Tony Sayre Consumer Solapur Maharashtra West Gold-CH-10001372 Gold Chain 106.08 2 0 40.26 7.66 Medium
68 IN-2020-74210 11-08-2020 16-08-2020 Same Day AR-10510 Andrew Roberts Consumer Jodhpur Rajasthan West SLV-AC-10003087 Silver Accessories 60.39 3 0 6.03 7.22 Medium
69 IN-2020-64221 05-07-2020 07-07-2020 Standard Class AO-10810 Anthony O'Donnell Corporate Ludhiana Punjab North DOM-RI-10004295 Diamond Rings 130.95 3 0 11.7 0.49 Medium
70 IN-2020-47757 29-06-2020 01-07-2020 First Class JF-15415 Jennifer Ferguson Consumer Visakhapatnam Andhra Pradesh South DOM-RA-10004416 Diamond Rakhi 78.84 2 0 1.56 7.77 Medium
71 IN-2020-62765 19-06-2020 21-06-2020 Second Class RM-19750 Roland Murray Consumer Srinagar Jammu and Kashmir North Gold-PS-10002277 Gold Pendant Set 33.6 2 0 10.74 5.32 High
72 IN-2020-41415 08-06-2020 10-06-2020 Second Class HG-14845 Harry Greene Consumer Meerut Uttar Pradesh North Gold-RI-10003950 Gold Rings 102.24 6 0 43.92 41.98 Urgent
73 IN-2020-65915 04-06-2020 06-06-2020 Second Class CC-12145 Charles Crestani Consumer Pimpri Maharashtra West DOM-CO-10002675 Diamond Coins 24.93 3 0 1.71 3.12 High
74 IN-2020-48240 25-05-2020 28-05-2020 Standard Class GP-14740 Guy Phonely Corporate Delhi Delhi North Gold-BR-10000676 Gold Bracelet 68.16 4 0 29.28 5.16 Urgent
75 IN-2020-44278 04-05-2020 06-05-2020 Standard Class NZ-18565 Nick Zandusky Wholesellers Jaipur Rajasthan West Gold-CO-10001934 Gold Coins 49.95 3 0 13.41 8.79 High
76 IN-2020-32826 12-04-2020 17-04-2020 Second Class AG-10270 Alejandro Grove Consumer Warangal Telangana South Gold-EC-10002031 Gold Earrings Chain 96.9 5 0 26.1 14.73 High
77 IN-2020-43081 07-04-2020 12-04-2020 Standard Class JS-15685 Jim Sink Corporate Delhi Delhi North Gold-MK-10004529 Gold Mask 260.4 7 0 31.08 21.26 Medium
78 IN-2020-53105 03-03-2020 09-03-2020 Standard Class JO-15145 Jack O'Briant Corporate Coimbatore Tamil Nadu South Gold-CH-10002250 Gold Chain 84.15 5 0 14.25 5.62 Low
79 IN-2020-26113 15-02-2020 18-02-2020 Same Day DB-13210 Dean Braden Consumer Srinagar Jammu and Kashmir North GEM-PS-10002148 Gemstone Pendant Set 43.65 3 0 5.22 0.82 Medium
80 IN-2020-73930 07-02-2020 12-02-2020 Second Class CD-12280 Christina DeMoss Consumer Amritsar Punjab North SLV-MP-10004108 Silver Mask Pin 72.75 5 0 8.7 3.63 Medium
81 IN-2020-29998 30-09-2020 03-01-2020 First Class GT-14755 Guy Thornton Consumer Bilaspur Uttar Pradesh North Gold-ER-10002573 Gold Earrings 146.53 3 0 35.8 3.90 Medium
82 IN-2020-29998 30-10-2020 03-01-2020 Second Class GT-14755 Guy Thornton Consumer Bilaspur Uttar Pradesh North GEM-PD-10001457 Gemstone Pendants 158.31 1 0 0.57 0.25 Medium
83 IN-2020-14941 22-12-2020 26-12-2020 Standard Class DA-13450 Dianna Arnett Wholesellers Guwahati Assam East Gold-NC-10004679 Gold Necklace 40.26 2 0 4.02 1.24 Medium
84 IN-2020-53203 21-10-2020 23-12-2020 First Class AH-10195 Alan Haines Corporate Delhi Delhi North Gold-PD-10000351 Gold Pendants 43.65 1 0 3.9 13.44 Urgent
85 IN-2020-23712 14-12-2020 17-12-2020 Standard Class SC-20770 Stewart Carmichael Corporate Bhiwandi Maharashtra West GEM-RI-10002468 Gemstone Rings 28.08 4 0 0.48 3.39 Medium
86 IN-2020-30341 01-11-2020 06-11-2020 Standard Class BD-11635 Brian Derr Consumer Ludhiana Punjab North GEM-MK-10000358 Gemstone Mask 255.45 5 0 28.05 16.86 High
87 IN-2020-29781 03-10-2020 09-10-2020 Second Class MC-18130 Mike Caudle Corporate Bangalore Karnataka South DOM-MA-10003837 Diamond Maangtika 54.36 4 0 9.72 4.49 Medium
88 IN-2020-78823 15-09-2020 20-09-2020 Standard Class ME-17725 Max Engle Consumer Raipur Rajasthan West Gold-HB-10004196 Gold Hair Band 361.2 7 0 155.19 34.73 Medium
89 IN-2020-78823 15-09-2020 20-09-2020 Standard Class ME-17725 Max Engle Consumer Raipur Rajasthan West SLV-RA-10002911 Silver Rakhi 35.64 3 0 14.58 2.68 Medium
90 ID-2020-11392 05-09-2020 07-09-2020 Standard Class TB-21055 Ted Butterfield Consumer Mumbai Maharashtra West DOM-HB-10001266 Diamond Hair Band 116.02 2 0.5 41.58 4.34 Urgent
91 IN-2020-47309 31-08-2020 04-09-2020 First Class PW-19240 Pierre Wener Consumer Chennai Tamil Nadu South Gold-BR-10001415 Gold Bracelet 76.68 6 0 0 12.59 High
92 IN-2020-60063 30-09-2020 03-09-2020 Standard Class TS-21610 Troy Staebel Consumer Coimbatore Tamil Nadu South DOM-BR-10001931 Diamond Bracelet 26.82 3 0 6.12 4.13 High
93 IN-2020-78284 29-08-2020 02-09-2020 First Class KC-16255 Karen Carlisle Corporate Gwalior Madhya Pradesh Central GEM-AR-10001614 Gemstone Rakhi 78 4 0 24.12 8.28 High
94 IN-2020-74609 04-08-2020 07-08-2020 Standard Class EN-13780 Edward Nazzal Consumer Chennai Tamil Nadu South GEM-BO-10003002 Gemstone Broch 101.64 7 0 33.39 17.59 High
95 IN-2020-51740 03-08-2020 06-08-2020 Standard Class DM-13525 Don Miller Corporate Muzaff arpur Bihar North GEM-NP-10001354 Gemstone Nosepin 41.85 3 0 14.22 8.74 Urgent
96 IN-2020-19953 29-07-2020 03-08-2020 Standard Class SC-20725 Steven Cartwright Consumer Hyderabad Telangana South SLV-MK-10002244 Silver Mask 17.04 1 0 7.32 2.04 Medium
97 IN-2020-41254 22-06-2020 26-06-2020 Same Day SC-20230 Scot Coram Corporate Avadi Tamil Nadu South Gold-PA-10000025 Gold Payal 36.66 2 0 2.88 1.00 Medium
98 IN-2020-39392 30-03-2020 06-04-2020 Second Class GT-14755 Guy Thornton Consumer Ajmer Rajasthan West DOM-NP-10001386 Diamond Nose Pins 218.4 13 0 69.81 14.14 Medium
99 IN-2020-78263 16-02-2020 21-02-2020 Standard Class BF-11215 Benjamin Farhat Wholesellers Kanpur Uttar Pradesh North Gold-MP-10004648 Gold Mask Pin 150.03 3 0 58.5 8.48 Medium
100 IN-2020-72327 30-05-2020 30-05-2020 First Class KH-16330 Katharine Harms Corporate Lucknow Uttar Pradesh North Gold-NP-10004679 Gold Nose Pins 26.94 2 0 1.86 0.01 High
Dashboard
Key Resources Required
Human Resource: 
We need skilled, trustworthy, and honest labor to cut and polish diamonds and customize the
products according to customers' preferences. Also, knowledgeable and smart employees can
handle different kinds of customers and help them by offering them the desired product.
Capital: 
We need creditors who can give us funds and supply raw material and products on a credit basis
to support financially.
Place:
 To open new stores in different significant cities, we need to search for a perfect location to
attract more consumers.
BIS certification:
To continue the business smoothly, all the jewelry must be hallmarked, and for this, it must be
certified by BIS.
References:
https://blog.ipleaders.in/jewelry-store-licensing-india/
https://www.ibef.org/industry/gems-jewellery-india.aspx
https://www.tanishq.co.in/
https://www.kalyanjewellers.net/