LEAN BUSINESS CANVAS

BURGER KING
SUBMITTED BY:
ANUJ BAJPAI - 21DM035
AVARNYA DUBLISH - 21DM048
ISHITA BAGGA - 21DM080
JAI AGGARWAL - 21DM249
MANU BHARDWAJ - 21DM111
MEGHA JAIN - 21DM115
RISHIKA SHARMA - 21DM256
 PROBLEM SOLUTION UNFAIR
• Long waiting queues. • Introduction of ADVANTAGE
• Limited product mix technology like UX design.
• Easily imitable • Effective distribution and • Patented design logo CUSTOMERS
business(easy entry) value chain. VALUE and trademark
SEGMENT
• Control on franchise • innovative product line for PROPOSITION • Patented methods of
model classified segments like preparation in cooking
green meal. • Fast food lovers.
• Promotional strategies foods
• • Convenient and
Lack of stability • Students keen on quick
affordable sit-in
burgers services outlets.
CHANNELS
ALTERNATIVES KEY METRICS • A turn key business for
franchisees • Middle and Upper
• Direct Channels (B2C) middle class.
• • Average Sales per day
KFC • Outlets
• • Reviews on listed sites,
dominos/pizza hut • Billboards
• McDonald’s apps and social media
platforms • Burger king App
• Local Vendors &
Restaurants
• Subway

COST STRUCTURE REVENUE STRUCTURE

• Cost of raw material
• Sales of product
• Salaries and wages
• Franchise fees
• Sales, promotion and distributing
• Royalty
• Administrative overheads
• Revenue from owned restaurant
• Patents and legal charges
BUSINESS MODEL
INNOVATION
Improvement of UX
What? design technology.

Customization

lue
Contactless Online

Ca
Introduce some

Va
ordering via QR code

ptu
more types of

ate
Wraps & Subs in

re
Cre
their menu.

Va
Who?

lue
Value? How? Expanding the drive-
thru Chain
Customers
Focus on Lower Class of
the society

Revenue Model
THANK YOU!