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Lecture 4:
Evidence: Matching Observations to
Questions and Collecting Evidence
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Evidence? Why facts?
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Evidence
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Evidence
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Theory & observation: Beware of biases
• Humans are ”pattern recognition machines”
• We tend to see patterns where none exist
Face on Mars (NASA Viking Mission) Face on Mars (NASA Mars Global
Surveyor)
Cognitive bias (in this case Pareidolia)
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Context is important for what patterns we see
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Context is important for what patterns we see
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Biases particularly important to us
• Confirmation bias
• We seek out and accept information that confirms
existing beliefs
• We think about ways to confirm our theory
• Negativity bias
• We put emphasis on negative information
• Focus on negative events (political scandals, bad
policies, corruption, etc.)
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Cognitive biases and the search for facts
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Cognitive biases and the search for truth
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Page 15 https://www.washingtonpost.com/graphics/2017/politics/cognitive-biases/
Validity: Internal and external Validity
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Characteristics: Validity and reliability
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Concepts, operationalisation and measurement
Conceptualisation
• What are you talking about?
• Define your concepts!
Operationalisation
• How would you know when you saw it?
Measurement
• ‘Scoring’ in a comparable way
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Point of departure
• Measurement validity
• “Valid measurement is achieved when scores (including
the results of qualitative classification) meaningfully
capture the ideas contained in the corresponding
concept.” (Adcock and Collier 2001, 530)
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Operationalisation
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What counts as evidence?
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What to ask your evidence
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What to ask your evidence
Winning candidates
Losing candidates
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What to ask your evidence
Winning candidates
Losing candidates
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How could you be wrong?
Donation from High Low
financial sector
Winning candidates
Losing candidates
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How does the theory match the evidence?
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What can we measure? Temperature?
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Conclusion
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Research report 1
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Quiz 1: Online now!
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Next week
Independent
Study
Week
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Open Forum
• Today:
• How to write academic essays @ university
• Dr Stefan Rossbach
• 12.00-13.00, Rutherford Lecture Theatre 1
• Full programme:
https://www.kent.ac.uk/politics/news-events/ope
n-forum.html
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