Title

“A STUDY ON CONSUMER BUYING BEHAVIOURS TOWARD

BRAND PRODUCTS”

Presented by
GUIDE : Miss Sohile Tep Tohuvi wokhami

Assistant professor department of management Reg.NO. 1909100030

BBA 6th SEMESTER
COMPANY
CONFORMATION
LETTER
 INTRODUCTION

 Consumer Buying Behavior refers to the actions taken (both on and offline) by
consumers before buying a product or service. This process may include consulting
search engines, engaging with social media posts, or a variety of other actions. It is
valuable for businesses to understand this process because it helps businesses
better tailor their marketing initiatives to the marketing efforts that have successfully
influenced consumers to buy in the past.

 Consumer behavior is the actions and the decision process of people who
purchase goods and services for personal consumption”- according to Engel,
Blackwell and mansard
 OBJECTIVES

• To study the consumer buying behavior towards brand products.

• To study the amount of price usually paid by a customer on an average on the

most popular brands
 COMPANY PROFILE- BIG BAZAAR

DIMAPUR, June 30: Big Bazaar, one of India’s leading hypermarket chains by Future
Group launches its first store in Dimapur, Nagaland. The launch was announced by Nibu
Nagi, Property Owner and CEO, fbb & Big Bazaar East, Manish Agarwal, located at Nagi
House on Circular road.

Big Bazaar brings convenience plus rich shopping experience for the people of Dimapur
and nearby area. At any given point of time, customers will find an amazing array of
products and offerings on the widest range of categories. The new Big Bazaar store is
stylish and extremely spacious to make shopping easier, comfortable and joyful. The store
is designed with smart & safe trial rooms, open aisles and well trained staff to provide an
effortless and delightful shopping experience
 REVIEW OF LITERATURE

 Lee (2005) carried out study to learn the five stages of consumer decision making process in
the example of China.

 Variawa (2010) analyzed the influence of packaging on consumer decision making process
for Fast Moving Consumer Goods. The aim of the research was to analyze the impact of
packaging for decision making processes of low-income consumers in retail shopping.

 Lewison (1994) and Kotler (2000) divided this stage into three groups which are; Selectivity
exposure is the process of receiving in which individuals screen out unimportant information
and pay attention to only potential messages matching to their attitudes and beliefs
(Berkowitz et al., 1994).
 SAMPLE SIZE
AREA OF THE STUDY
The study is exclusively done at Big Bazaar Dimapur, Nagaland
SAMPLING METHOD:
Simple Random Method
SAMPLE SIZE:
20 Employees
DATA COLLECTION:
1. Primary Data
a. questionnaires
2. Secondary Data
a. Websites
 SAMPLING TECHNIQUES

 1. Population:

38 employees
 2. Sampling size :

20 employees
 3. Sampling Method:

Random simple Method

 4. Tools :

 pie- chart, percentage analysis and bar- chart

THANK YOU