SMART ECONOMY

Social Aspect
New Digital Economy
Background / Trigger
• Technology Advancement (especially in Information Communication
Technology)
• Efficient Communication Channel
• Online Social Network Services (e.g Facebook, Twitter, …)
Human Aspect
• Human needs to socialized
• Human needs to identify him/her self
• Building Reputation (based on self satisfaction, passion, money, else)
• User Generated Content
• Culture / Habit change
The Effect
• Easy to disseminate knowledge / information
• Easy to produce contents (there will be never enough of contents)
• Easy to start economic activities
On Business Activities
• Word of Mouth become Word of Mouse
• Recommender System
• Social Computing Opportunities -> Machine Learning
• Efficient Analysis (Selection, Comparison, etc)
• Sharing Economy
Business Application
• Brand Awareness Process (marketing)
• Dissemination Information (marketing)
• Identify influential actors (marketing)
• Market Segmentation (marketing)
• Identify / Mapping Employee Online Reputation (human resources)
• Knowledge Management (human resources)
• Mapping Public Issues and Stock Price (Finance)
• etc
Conclusion
• Organization has to consider Social Aspect, when start the business in
New Digital Economy era
• Today, it is easier to hear public sentiment, thus we can act
accordingly in real time
• Facing high competition, social aspect help the business organization
to work efficiently to convince the market.
Case Study
• Uber
• Starbuck
• PWC sharing economy