SOCIAL

(Goodwill/Public Relation)
LETTERS
 Definition

Letters sent to friends/colleagues solely with

goodwill objectives are known as social/good
.will letters

General Guidelines: Promptness, Sincerity,

Specific-ness, Brevity, Directness
Types
Letters of Congratulation
Thank-you letters
Letters of Sympathy
Letters of welcome
Letters of farewell
Letters of appreciation
Letters of invitation
Letters of Regrets
Thank-you Letters
 Arif Hossain
32, Chawkbazar, Chittagong
12 Sept, 1996

To: A Rahman, 5, Pallabi, Mirpur

Dhaka.

Dear Rahman,

This is just to thank you for letting me stay at your house while I was in Dhaka. I really enjoyed myself
during my stay with you.

I hope that some day you will come and visit me in Chittagong. I would really love to show you beautiful
places around.

Thanks once again. Please pay my regards to your family. Take care.
Cordially,

Sagar

P.S. I've enclosed some photos of us. You look great.

Letters of Congratulation
 Syedul Kabir
32, Pallabi, Dhaka
12 Sept, 2015

To: A Salam, 5, Bayazid

Chittagong.

Dear Salam,

Congratulations on your appointment as President of Global Enterprises, Ltd. I am delighted to hear the
news. There is no doubt that with your knowledge and experience you will lead your company to a greater
height.

Congratulations once again. May Allah grant you good health.

Cordially,

Kabir
SET PHRASES FOR THANK
YOU LETTERS
Thank you so much for …..
This is just a note to thank you for…..

CONCLUDING THE LETTER:

Thank you again for. It was so nice of

you to think of me. I really appreciate
it.
Thank you again. You must come and
stay with us soon.
PERSONAL Promotion and retirement

Congratulations on your appointment as

President of Global Enterprises, Ltd. I am
delighted to hear the news, because there
is no doubt that with your knowledge and
experience you will lead your company to
a greater height.
Sincere congratulations on your retirement
and best wishes for your
continued good health and prosperity. We
will miss you very much,
and we would like to thank you for all of
your assistance and
contributions over the years.
EID, CHRISTMAS AND NEW YEAR'S GREETINGS:

EID: Best wishes for a very Happy Eid-ul-Fitr, Eid Mubarok to

you, Eid Greetings to you.

Christmas: Merry Christmas and a Happy New Year, Best

Wishes for a Happy Christmas and a Happy New Year.

British English uses "Happy Christmas" whereas American

English uses "Merry Christmas."
Season's Greetings and Best Wishes for the New Year. May
the New Year bring you happiness and joy.

Best Wishes for the Holidays. I sincerely hope that you will
be happy and
healthy throughout this year.

NOTE: When sending greetings at the end of the year to

someone who is not
a Christian, Christmas is not referred to.
BIRTHDAY

Happy Birthday to you.

Best Wishes for a Happy Birthday. Many happy

returns.
Death/Demise:

We were greatly shocked to learn of Mr.

Aslam’s sudden death. Please
accept our deepest sympathy at this trying
time.
SET PHRASES FOR LETTERS OF REGRETS:
Thank you for your invitation to ~, but unfortunately it will not be
possible for me to accept.

Thank you for your invitation to ~. However, I am very sorry but I

will not be able to ~.

Thank you for your invitation to ~, but I am very sorry that I must
refuse your invitation to~.

It was very nice to get your invitation to -, but as much as I would

like to -, it is quite impossible for me to do so.
CONCLUDING THE LETTER:
I really wish I could have ~.

I would love to have been able to -

I really appreciate your inviting me.
Thank you so much for asking me.
Letter of Regrets/Refusal
 --------
31 October 2015
To: ------------
Dear Taher,
Thank you for your invitation to come and stay with you during the
summer vacation. But unfortunately, it won't be possible for me to
come as I am attending IELTS course during this vacation. After the
course I will have to finish some personal urgent works.
I would have really loved to be with you. I hope I can come back
next summer.
Thanks again for inviting me. I really appreciate it.

Cordially,
Jashim
Questions