Lead generation is a practice aimed to create

unique ways to offer value to people and

taking their contact details after attracting
them towards your business.
Lead generation is the generation of consumer
interest or inquiry into products or services of a
business.

Lead generation is the process of creating sales leads

which might convert into sale for the company
 Paid
 Organic

 Online
 Offline
Call-to-Action

Landing Page

Offer

Forms
Call-to-Action
 Landing Page Types
Squeeze Page Warm Up Page

To capture leads on that very page To “warm up” potential customers to the
product you are trying to sell to them
before sending them further into your
sales funnel.
 Key Offers to Promote

Commonly promoted offers:

• EBooks
• Whitepaper
• Webinar registration
• Newsletter registration
• Consultation for professional services
• Discount coupon/voucher
• Contest entry
• A free trial
• Preview of a upcoming product
Introduction to CRO
 What is CRO?
CRO stand for- Conversion Rate Optimization

You can generate more revenue in one of two ways.

1. You can drive additional traffic to your site in order to

increase sales.

2. You can improve the effectiveness of your site to boost

sales with the same amount of traffic you’re currently
receiving.
 Example Of CRO
Let’s say out of 1000 visits coming to your site every month
only 50 were buying your product making conversion rate to
be 5%.

Your target is to sell 75 products a month for that either

1.You can increase the amount of traffic coming to your site

to 1500 at current conversion rate of 5% to get 75 sales.

2. You can increase conversion rate to 7.5 % by optimizing

sales funnel loopholes and reach the target of 75 sales.
 Why Do CRO

o There is always room for improvement.

o Paid advertising is only getting more costly and competitive.

o It improves quality of leads.

o It’s essentially free.

o It lowers your customer acquisition costs (CAC).

o It gives you more money to spend on additional acquisition.

Getting Started with CRO
 Testing: Key to CRO
A/B Testing:
The testing of one version of a page
or interface element against
another version of the same thing.

Usage Testing:
To figure out what’s grabbing your
users’ attention—where they’re
looking, clicking, and lingering—
use one of the following tools,
which perform Heat Mapping and
track Click Density
Version 1: What is First thing you see
Version 2: What do you see Now

Change Type:
Directional Cue
 What can you test
You can create different variations of

• Headlines
• Images
• Call to actions
• Offers
• Social Proof
• Placement of form
• Form Fields
• Submit Button
• White-Spacing
• Clarity of Offer ( Directional cues)
• Colors of essential elements
Overview: Quick A/B test setup
 Tools/Plugins
Google analytics also offer experiment
for testing
Mailchimp for word press plugin
Mailchimp for top bar plugin
Landing page for wp plugin
You’re ready to go live…