BMW

Group members
Fazal Aleem Khan
Qadeer Rauf
Taimur Saleh Kalyaar
Sohaib Ahmed Anwaar
Qasim Razza Makhdoom
Zain Anjum
 History
•BMW entered existence as a business entity
following a restructuring of the Rapp
Motorenwerke aircraft engine manufacturing firm
in 1917.
•After the end of  World War I in 1918, BMW was
forced to cease aircraft engine production by the
terms of the  Versailles Armistice Treaty.
• The company consequently shifted
to motorcycle production in 1923 once the
restrictions of the treaty started to be
lifted, followed by automobiles in 1928–29.
 Contd…..
•The circular blue and white BMW logo or roundel is
portrayed by BMW as the movement of an aircraft
propeller, to signify the white blades cutting through the
blue sky
•By the year 1959, the automotive division of BMW was in
financial difficulties and a shareholders meeting was held
to decide whether to go into liquidation or find a way of
carrying on. It was decided to carry on and to try to cash in
on the current economy car boom enjoyed so successfully
by some of Germany's ex-aircraft manufacturers.
• This was moderately successful and helped the company
get back on its feet. The controlling majority shareholder of
the BMW  Aktiengesellschaft  since 1959 is the Quandt
family, which owns about 46% of the stock. The rest is
in public float.
 The designers (BMW Z4)
•The first-generation BMW Z4 was designated the E85 in 
roadster  form and E86 in coupé form. It was designed
by Danish BMW-designer Anders.
•BMW releases a new package for the popular Z4 roadster.
Here, the new equipment package Design Pure Balance is
on show, specially tailored by designers to suit this
successful model.
•The interior has been generously fitted with leather in
the attractive new colour Cohiba Brown, with contrasting
seams in Lotus White.
•The package is rounded off with additional black leather
features featuring seams in Umbra, Fineline Anthracite
wood and sports seats as standard.
 Contd….
•The paint finish Mineral White metallic is also
available for the first time in the BMW Z4,
exclusively in connection with the new package
Design Pure Balance.
• its fine metallic pigmentation it leaves a brilliant
impression in the true sense of the word. 
 The designers (7 Series)
The design of the new BMW 7 Series: the result of keen
competition among the best creative designer Nader
Faghihzadeh.
The BMW Group’s process of designing a new vehicle and
finding the ideal shape is based on a concept of keen
competition. In the development of each new model, several
design teams compete with one another in their design of the
exterior and interior in a truly creative contest. Made up of
designers and modellers, the teams then, in the second phase
of the design process, complete models in original, 1:1 size
clearly showing the aesthetic harmony of the car’s proportions
and surfaces. To do this they use a simple but very important
material in the design process – clay.