CONCEPT OF SPEECH AND

COMMUNICATION
Group 1. First Presentor
Charmie S. Calago
Jun Rey N. Bation
Informative speech - An informative speech is one that intends to educate the audience on a particular topic.
There are many different types of informative speeches, including speeches that describe the conditions of a
subject and speeches that instruct the audience on how to perform an action.
How to use a ; new type of software, explain a new concept in the field of science, or provide details about a
person of interest that the audience wants to learn more about.
 A Demonstrative speeches teach an audience how to do a specific thing. As a demonstrative speaker, you
will be their guide, taking them through a process of 'show and tell', covering each step from start to finish.
It's like an engaging 'how-to' speech
 How to:
 cook a pie (or anything else you like / know how to cook).
 tie a tie.
 fix a flat tire.
 create a Halloween mask.
 clean your car.
 A persuasive speech it is the type of speaking that most people engage in the most. This type of speech can
involve everything from arguing about politics to talking about what to eat for dinner. Persuasive speaking is
very connected to the audience, as the speaker must, in a sense, meet the audience halfway. It is often helpful
to also discuss why the "other side" is incorrect in their beliefs about the topic. Make sure you catch your
audience's attention and that you summarize key points and "take-aways" as you go.
 •A teenager attempting to convince her parents that she needs to be able to stay out until 11pm instead of
10pm.
 • A lawyer giving a closing argument in court, arguing about whether the defendant is innocent or guilty of
the crime.
 Entertaining speech is a speech designed to captivate an audience’s attention and regale or amuse them while
delivering a message. Like more traditional informative or persuasive speeches, entertaining speeches should
communicate a clear message, but the manner of speaking used in an entertaining speech is typically
different.
 Example:
 •a toast at a wedding
 •an acceptance speech at an awards banquet
 • a motivational speech at a conference
Communication

 Communication is the process in which information is shared from an individual to another.

Information has been passed when a receiver understands what the sender intended to say.

 The main concept of communication is that it requires a sender, a message, and a receiver for it
to be most effective. The idea behind communication is not only to share information, but to
make sure that information is understood by the receiver.

 The term “communication” plays in different contexts with every individual. Others view it in a
sense that helps them to form interpersonal relationships, while others see it as a way of
achieving success.
Communication

 Communication is not only about speaking. There are various types of ways people use to communicate
with one another.

 Concept of Communication
 The word “communication” can be defined as a means of imparting or exchanging information, feelings,
etc., between two or more people.

 Communication is an extremely broad concept that encompasses many different forms and types of
interactions such as verbal language (talking), written language (reading and writing), nonverbal
communication (facial expressions and body movements) etc.
3 concepts of communication

 What are the 3 concepts of communication?

 The three concepts of communication are the sender-message-receiver. These are also known as the
information, encoding, and decoding processes respectively.

 The first concept is where you communicate something to someone through a medium.

 The second is transforming your thoughts into symbols or linguistic forms that can be understood by others
for example writing or speaking.

 The final concept is where the receiver must decode the message using their cognitive skills and
understanding to determine what was sent.
Features of Communication

Features of Communication
 There are five main features upon which all communication functions: content, emission, decoding, context
and feedback.

 These five aspects work to establish communicative behaviour whether it is verbal or non-verbal as well as
to clarify the message that has been sent and received (communication).
Content

Content
-Content refers to the actual words used during a conversation.

 The content is made up of both the information discussed and how it is communicated. For example, saying
“I saw a black squirrel today” uses fewer words than saying “Today I saw a black squirrel that was running
along the tree branch over my head.”

 The meaning of each sentence remains the same but context affects meaning directly.
Emission

 Emission
-Emissionn refers to the process of communication, or how something is communicated. Emission also
encompasses the idea that both verbal and nonverbal behaviours are used to communicate ideas.

For example, an individual saying “I don’t know” implies less information than pointing to his/her temple and
moving their finger in a circle motion next to their head implying they are thinking about something.

 An individual may also be considered to have communicated information through their nonverbal
behaviours even if they are not speaking, such as writing a note to imply something.
Decoding

 Decoding
-Decoding refers to the process of receiving and understanding messages that are sent in various forms.
Decoding comes into play when an individual is communicating while simultaneously listening or watching
another person communicate.
 For example, an individual trying to decode a verbal message is listening to someone else’s words and
making sense of them in his/her head. An individual decoding nonverbal messages is watching another
person’s movement while simultaneously trying to understand their meaning.
Context

 Context
-Context refers to the frame of mind created by previous events or situations that affect current
situations. For example, if an individual is in a room with dark curtains and dim lighting they are processing their
environment to be sad or lonely.
 Context also includes the current situation that directly affects the way information is communicated. If
someone was approached by another person while alone at night on a street he/she would likely feel
threatened; this would affect the way that person communicates with the other.
Feedback

 Feedback
-Feedback refers to how communication is responded to and processed by either an individual or a
group. Feedback creates change in communication, such as when one person says “no” and it changes the way
another person approaches communication.
Process of Communication

 Process of Communication
-The process of communication is the act or instance of producing and sending out information. It
explains how ideas are transferred from one person to another through the use of physical signs, symbols,
signals, writing, images (pictures), sounds (music).
4 steps in the process of communication

There are 4 steps in the process of communication. They

include encoding, transmitting, decoding and receiving.
 4 steps in the process of communication ; encoding,
transmitting, decoding and receiving.

 The encoding step is where information is turned into a form that can be sent by the sender, called the
encoder. The decoder will take this encoded message and transform it back to its original meaning so that
the receiver understands it.
 Encoding begins with an idea in the mind of a communicator or designer, that they wish to communicate.
This idea is then encoded into a message by the communicator or designer Thee encoder chooses signs,
symbols, signals, images etc… To represent the information in the best way so that it can be
communicated clearly and accurately to an intended receiver.

 The second step of communication is transmitting or sending out the message. This is where the encoder
converts the message into physical form. The encoder can use light, sound, print or electronic media to
transmit the message out of his/her mind and onto paper so that it may be sent to an intended receiver.
 The third step in communication is decoding or receiving. When you receive a message you usually do
not need to decode it because you understand the language in which the message is written.
 The decoder takes this message and changes it back into an idea that can be understood by a receiver or
viewer. This sets out to prove that communication is a circular process that happens over and over
again.

 The fourth step of communication is receiving or decoding. This is where information in a message is
received and decoded by the receiver. This usually happens when you read something and understand
what it says without much effort. 
 The process of communication has opportunities for problems to occur such as miscommunication,
noise, delay etc.. These problems add up to reduce intelligibility or clarity in the message that reaches
the intended receiver.