Deepfakes But, there are always exceptions and there are people with

different ideologies. People with radical ideologies are

Deepfakes are fake media in which a person's likeness is using Deepfakes with an intention to harm the sentiments of
replaced with that of someone else in an existing photograph or others and mar the reputation of the people. These are pure
video. While faking content isn't new, Deepfakes use cutting- act of ‘Egoism’.
edge machine learning and artificial intelligence techniques to
edit or generate visual and audio content with a great potential to
entertain and, in some situations, to deceive.

Filters are Bad

Currently, the Deepfakes are mostly used for the
entertainment purposes and by organizations to convey a
message in a fun way. These draws more eyeballs and hence
the organizations are after it and implement them more often
than not. Since these are getting posted on social media at
large scale, there have to be some rules guiding its
implementation. Unfortunately, it takes significant time in
framing those rules but it’s a bitter truth that no authorities
can stop any from airing Deepfakes at will.

In these scenarios, the decision of content and the visuals

rests with the organization and the person responsible for
making it. From this, I feel that organizations that already
exist and following the basic ethics are perceiving it from the
‘Utilitarianism’ meaning that it is right if it is brining smile
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on the faces of the viewers.